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I am a commercially-driven global leader at the forefront of Social Commerce and Brand Growth, specialising in TikTok strategy for consumer brands. With deep platform expertise and a proven track record of scaling global brand presence, I blend data-led insight with creative vision to unlock meaningful engagement and commerce outcomes. Adept at shaping distinctive brand identities on TikTok, I enable organisations to accelerate growth, strengthen relevance and lead in the social commerce space. I own global frameworks for content, creator partnerships, social commerce and performance measurement across markets, driving high engagement and revenue outcomes.…I am a commercially-driven global leader at the forefront of Social Commerce and Brand Growth, specialising in TikTok strategy for consumer brands. With deep platform expertise and a proven track record of scaling global brand presence, I blend data-led insight with creative vision to unlock meaningful engagement and commerce outcomes. Adept at shaping distinctive brand identities on TikTok, I enable organisations to accelerate growth, strengthen relevance and lead in the social commerce space. I own global frameworks for content, creator partnerships, social commerce and performance measurement across markets, driving high engagement and revenue outcomes.

Katie Wells

PRO

Social Media Manager, Content Creator, Brand Strategist, +6

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I am a commercially-driven global leader at the forefront of Social Commerce and Brand Growth, specialising in TikTok strategy for consumer brands. With deep platform expertise and a proven track record of scaling global brand presence, I blend data-led insight with creative vision to unlock meaningful engagement and commerce outcomes. Adept at shaping distinctive brand identities on TikTok, I enable organisations to accelerate growth, strengthen relevance and lead in the social commerce space. I own global frameworks for content, creator partnerships, social commerce and performance measurement across markets, driving high engagement and revenue outcomes.…I am a commercially-driven global leader at the forefront of Social Commerce and Brand Growth, specialising in TikTok strategy for consumer brands. With deep platform expertise and a proven track record of scaling global brand presence, I blend data-led insight with creative vision to unlock meaningful engagement and commerce outcomes. Adept at shaping distinctive brand identities on TikTok, I enable organisations to accelerate growth, strengthen relevance and lead in the social commerce space. I own global frameworks for content, creator partnerships, social commerce and performance measurement across markets, driving high engagement and revenue outcomes.

Available to hire

London, United Kingdom

I am a commercially-driven global leader at the forefront of Social Commerce and Brand Growth, specialising in TikTok strategy for consumer brands. With deep platform expertise and a proven track record of scaling global brand presence, I blend data-led insight with creative vision to unlock meaningful engagement and commerce outcomes.

Adept at shaping distinctive brand identities on TikTok, I enable organisations to accelerate growth, strengthen relevance and lead in the social commerce space. I own global frameworks for content, creator partnerships, social commerce and performance measurement across markets, driving high engagement and revenue outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Global Social Media Manager - TikTok Lead

November 1, 2025 - Present

Own global TikTok strategy, platform activation, content standards, creator partnerships and performance measurement; shapes the brand's TikTok presence across markets and drives growth.

Social Commerce Manager – Client Strategy Lead

October 1, 2024 - November 1, 2025

Led social commerce strategy for global FMCG brands; built content frameworks, partnerships and governance; delivered measurable engagement and revenue growth across TikTok Shop.

Social Media Marketing Manager

February 1, 2023 - September 1, 2024

Managed global social media marketing and campaigns; developed TikTok-centric content strategy; established social commerce capabilities; leveraged creator partnerships to scale brand presence.