Strategic digital marketing and communications professional with experience leading regional, multi-division marketing initiatives across high-value, fast-paced industries. I specialize in developing and executing data-driven marketing strategies, managing multi-channel campaigns, and translating performance analytics into actionable growth opportunities. Currently overseeing digital marketing efforts across multiple California divisions, I manage budgets, optimize paid and organic campaigns, and deliver executive-level reporting that aligns marketing initiatives with revenue goals. My background includes partnering with leadership and sales teams, coordinating vendors, maintaining brand consistency, and balancing multiple projects simultaneously. I bring a collaborative, results-focused approach to freelance work, helping businesses improve lead generation, refine messaging, optimize marketing spend, and scale their marketing efforts with clarity and measurable impact.

Katie Schmitz

Strategic digital marketing and communications professional with experience leading regional, multi-division marketing initiatives across high-value, fast-paced industries. I specialize in developing and executing data-driven marketing strategies, managing multi-channel campaigns, and translating performance analytics into actionable growth opportunities. Currently overseeing digital marketing efforts across multiple California divisions, I manage budgets, optimize paid and organic campaigns, and deliver executive-level reporting that aligns marketing initiatives with revenue goals. My background includes partnering with leadership and sales teams, coordinating vendors, maintaining brand consistency, and balancing multiple projects simultaneously. I bring a collaborative, results-focused approach to freelance work, helping businesses improve lead generation, refine messaging, optimize marketing spend, and scale their marketing efforts with clarity and measurable impact.

Available to hire

Strategic digital marketing and communications professional with experience leading regional, multi-division marketing initiatives across high-value, fast-paced industries. I specialize in developing and executing data-driven marketing strategies, managing multi-channel campaigns, and translating performance analytics into actionable growth opportunities. Currently overseeing digital marketing efforts across multiple California divisions, I manage budgets, optimize paid and organic campaigns, and deliver executive-level reporting that aligns marketing initiatives with revenue goals. My background includes partnering with leadership and sales teams, coordinating vendors, maintaining brand consistency, and balancing multiple projects simultaneously. I bring a collaborative, results-focused approach to freelance work, helping businesses improve lead generation, refine messaging, optimize marketing spend, and scale their marketing efforts with clarity and measurable impact.

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Language

English
Fluent

Work Experience

Digital Marketing Specialist - Bay Area Division (Regional Scope) at D.R. Horton
September 1, 2023 - June 30, 2024
Develop and execute a unified regional digital marketing strategy across Bay Area divisions. Coordinate marketing initiatives to ensure brand consistency across multiple California markets, manage budgets and ROI tracking, and provide analytics, reporting, and market insights to leadership. Support sales enablement and business development, oversee vendor and agency relationships, and lead cross-functional projects to align with corporate standards while tailoring execution to local market conditions.
Marketing Assistant - Greater Bay Area Division at Lennar Homes
September 1, 2023 - June 30, 2024
Support Bay Area division marketing initiatives; align branding across channels; assist with digital campaigns, website updates, and promotions; coordinate cross-functional teams to support community launches and sales events; help maintain brand consistency across local markets.

Education

Bachelor of Business Administration in Marketing at Shidler College of Business, University of Hawai'i at Mānoa
August 1, 2019 - August 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail