Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a marketing professional with over eight years’ experience across FMCG and purpose-driven sustainability. I specialise in retail and partnership marketing, creating insight-led, engaging campaigns for major UK retailers including Sainsbury’s, Aldi and Lidl. Most recently, I worked at the Fairtrade Foundation, where I delivered impactful strategies that championed ethical trade and drove commercial growth - including leading Fairtrade Fortnight 2024, which delivered a 40% sales uplift. I excel in creative storytelling and ability to bring complex, multi-stakeholder projects to life, blending commercial thinking with a genuine passion for purposeful, people-focused marketing across both B2B and B2C audiences.…I’m a marketing professional with over eight years’ experience across FMCG and purpose-driven sustainability. I specialise in retail and partnership marketing, creating insight-led, engaging campaigns for major UK retailers including Sainsbury’s, Aldi and Lidl. Most recently, I worked at the Fairtrade Foundation, where I delivered impactful strategies that championed ethical trade and drove commercial growth - including leading Fairtrade Fortnight 2024, which delivered a 40% sales uplift. I excel in creative storytelling and ability to bring complex, multi-stakeholder projects to life, blending commercial thinking with a genuine passion for purposeful, people-focused marketing across both B2B and B2C audiences.

Katherine Wood

Brand Designer, Marketing Strategist, Content Creator, +2





I’m a marketing professional with over eight years’ experience across FMCG and purpose-driven sustainability. I specialise in retail and partnership marketing, creating insight-led, engaging campaigns for major UK retailers including Sainsbury’s, Aldi and Lidl. Most recently, I worked at the Fairtrade Foundation, where I delivered impactful strategies that championed ethical trade and drove commercial growth - including leading Fairtrade Fortnight 2024, which delivered a 40% sales uplift. I excel in creative storytelling and ability to bring complex, multi-stakeholder projects to life, blending commercial thinking with a genuine passion for purposeful, people-focused marketing across both B2B and B2C audiences.…I’m a marketing professional with over eight years’ experience across FMCG and purpose-driven sustainability. I specialise in retail and partnership marketing, creating insight-led, engaging campaigns for major UK retailers including Sainsbury’s, Aldi and Lidl. Most recently, I worked at the Fairtrade Foundation, where I delivered impactful strategies that championed ethical trade and drove commercial growth - including leading Fairtrade Fortnight 2024, which delivered a 40% sales uplift. I excel in creative storytelling and ability to bring complex, multi-stakeholder projects to life, blending commercial thinking with a genuine passion for purposeful, people-focused marketing across both B2B and B2C audiences.

Available to hire

I’m a marketing professional with over eight years’ experience across FMCG and purpose-driven sustainability. I specialise in retail and partnership marketing, creating insight-led, engaging campaigns for major UK retailers including Sainsbury’s, Aldi and Lidl. Most recently, I worked at the Fairtrade Foundation, where I delivered impactful strategies that championed ethical trade and drove commercial growth - including leading Fairtrade Fortnight 2024, which delivered a 40% sales uplift.

I excel in creative storytelling and ability to bring complex, multi-stakeholder projects to life, blending commercial thinking with a genuine passion for purposeful, people-focused marketing across both B2B and B2C audiences.

Skills

Google Ads

Shopify

Facebook Ads

Experience Level

Google Ads

Expert

Shopify

Expert

Facebook Ads

Expert

Language

English

Fluent

Work Experience

Senior Partner Marketing Manager at The Fairtrade Foundation

February 1, 2023 - November 14, 2025

Responsible for developing and executing joint marketing strategies with major UK retailers. Collaborated cross-functionally to ensure campaign compliance, creative consistency and impactful storytelling around Fairtrade’s mission. Provided category insights to support new business development and strengthen retailer partnerships within the grocery channel. Led The Fairtrade Foundation’s national flagship campaign, Fairtrade Fortnight 2024, delivering a 40% sales uplift across featured categories through integrated B2B and B2C activity.

Senior Marketing Manager at Re:Nourish

February 28, 2023 - February 28, 2023

Defined, implemented and managed the marketing and communications strategy end-to-end. Defined and managed the full marketing budget. Oversaw trade marketing strategy for major retailers (Sainsbury’s, Ocado, Waitrose, Co-op) and led international launches in Germany and Australia.

Marketing Manager at Babease

September 30, 2022 - September 30, 2022

Led end-to-end marketing strategy and execution across multiple channels. Managed budgets and campaigns across paid, social and digital channels. Led consumer insights projects, focus groups, and surveys to inform marketing strategies. Managed trade marketing for Ocado, Waitrose, and Tesco; launched subscription and loyalty programmes and supported product innovation projects.

Field Marketing Executive at Mavericks Snacks

August 31, 2019 - August 31, 2019

Coordinated sampling events, pop-ups, and partnerships to drive brand engagement. Managed field marketing agencies and liaised with brand and social teams for content and activation.

Marketing and Communications Manager at Gato & Co

December 31, 2018 - December 31, 2018

Developed and managed the marketing calendar, social strategy, and paid campaigns. Managed the influencer and ambassador strategy and liaised with external agencies.