I’m a senior marketing strategist with over eight years’ experience across FMCG startups and the purpose-driven sustainability sector. I specialise in shaping overarching brand and marketing strategies and delivering them through integrated, 360° campaigns spanning digital and social, partnerships, out-of-home, PR, influencer strategy and retail activation. Most recently, I was Senior Partner Marketing Manager at the Fairtrade Foundation, where I worked closely with major UK retailers including Sainsbury’s, Aldi and Lidl to deliver joint, integrated marketing strategies that balanced commercial objectives with ethical storytelling. Alongside this, I’ve worked with early-stage FMCG brands to bring propositions to life from the ground up, owning full marketing strategies and execution in fast-paced, ever-changing environments. I take a highly hands-on, pragmatic approach that allows me to add value quickly, driving growth by rapidly understanding brands, identifying opportunities and translating strategy into action. This is supported by a Diploma in Digital Marketing from the Digital Marketing Institute. My background in FMCG and ethical trade has shaped my approach to marketing, using storytelling to connect emotionally, inspire action and deliver meaningful commercial impact.…I’m a senior marketing strategist with over eight years’ experience across FMCG startups and the purpose-driven sustainability sector. I specialise in shaping overarching brand and marketing strategies and delivering them through integrated, 360° campaigns spanning digital and social, partnerships, out-of-home, PR, influencer strategy and retail activation. Most recently, I was Senior Partner Marketing Manager at the Fairtrade Foundation, where I worked closely with major UK retailers including Sainsbury’s, Aldi and Lidl to deliver joint, integrated marketing strategies that balanced commercial objectives with ethical storytelling. Alongside this, I’ve worked with early-stage FMCG brands to bring propositions to life from the ground up, owning full marketing strategies and execution in fast-paced, ever-changing environments. I take a highly hands-on, pragmatic approach that allows me to add value quickly, driving growth by rapidly understanding brands, identifying opportunities and translating strategy into action. This is supported by a Diploma in Digital Marketing from the Digital Marketing Institute. My background in FMCG and ethical trade has shaped my approach to marketing, using storytelling to connect emotionally, inspire action and deliver meaningful commercial impact.WWWW…