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I’m Katrina Mendoza, a freelance Creative Director, Multimedia Artist, and Content Producer, working across gaming and esports, lifestyle, and brand campaigns. I’ve spent the past few years leading creative, social, and content production, collaborating with teams and brands to bring ideas to life. I enjoy working at the intersection of culture, content, and community. I believe strong storytelling and clear direction are what make work resonate, and I focus on creating content that feels natural, relevant, and easy for people to connect with.…I’m Katrina Mendoza, a freelance Creative Director, Multimedia Artist, and Content Producer, working across gaming and esports, lifestyle, and brand campaigns. I’ve spent the past few years leading creative, social, and content production, collaborating with teams and brands to bring ideas to life. I enjoy working at the intersection of culture, content, and community. I believe strong storytelling and clear direction are what make work resonate, and I focus on creating content that feels natural, relevant, and easy for people to connect with.

Katrina Mendoza

Creative Director, Marketing Strategist, Content Producer, +6

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I’m Katrina Mendoza, a freelance Creative Director, Multimedia Artist, and Content Producer, working across gaming and esports, lifestyle, and brand campaigns. I’ve spent the past few years leading creative, social, and content production, collaborating with teams and brands to bring ideas to life. I enjoy working at the intersection of culture, content, and community. I believe strong storytelling and clear direction are what make work resonate, and I focus on creating content that feels natural, relevant, and easy for people to connect with.…I’m Katrina Mendoza, a freelance Creative Director, Multimedia Artist, and Content Producer, working across gaming and esports, lifestyle, and brand campaigns. I’ve spent the past few years leading creative, social, and content production, collaborating with teams and brands to bring ideas to life. I enjoy working at the intersection of culture, content, and community. I believe strong storytelling and clear direction are what make work resonate, and I focus on creating content that feels natural, relevant, and easy for people to connect with.

Available to hire

I’m Katrina Mendoza, a freelance Creative Director, Multimedia Artist, and Content Producer, working across gaming and esports, lifestyle, and brand campaigns. I’ve spent the past few years leading creative, social, and content production, collaborating with teams and brands to bring ideas to life.

I enjoy working at the intersection of culture, content, and community. I believe strong storytelling and clear direction are what make work resonate, and I focus on creating content that feels natural, relevant, and easy for people to connect with.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Tagalog

Fluent

Korean

Beginner

Work Experience

Creative Director at Team Secret Esports, Singapore

January 1, 2020 - Present

Directed creative strategy and brand identity for a top global esports organization with a worldwide fan base. Produced cinematic campaigns, in-game activations, and merchandise launches that captured wide fan attention. Delivered sponsorship content that reinforced brand partnerships and elevated the team's reputation as a global leader. Mentored and managed a creative team, raising output quality and improving collaboration. Launched integrated marketing campaigns across Southeast Asia that strengthened brand visibility and reach. Led influencer activations and regional strategies attracting new sponsorships and expanding fan communities. Built fan engagement initiatives positioning the team as a leading regional esports brand.

Regional Marketing Manager at Team Flash Esports, Singapore

January 1, 2020 - August 21, 2025

Directed digital campaigns for clients across the UAE and Saudi Arabia, tailoring creative to diverse markets. Produced digital content across web, video, and social platforms to improve client engagement. Managed cross-functional teams, budgets, and timelines to deliver high-impact campaigns on schedule.

Digital Production Manager at Bfound.io, Dubai, UAE

January 1, 2018 - August 21, 2025

Managed digital production for content projects including scheduling, quality control, and client liaison.

Creative Director at Team Secret Esports

January 1, 2010 - January 1, 2014

Directed global esports campaigns that built massive fan engagement and loyalty. Elevated sponsorship value through high-impact branded content, strengthening global partnerships. Led and mentored across-functional creative team, raising campaign quality and collaboration. Built and led creative teams to consistently deliver content aligned with brand and marketing goals. Delivered sponsorship activations that strengthened partnerships and showcased measurable brand value.

Regional Marketing Manager at Team Flash Esports

January 1, 2019 - January 1, 2020

Executed integrated marketing campaigns across Southeast Asia, boosting brand visibility and regional growth. Spearheaded influencer activations and localized strategies, attracting sponsorships and expanding fan communities. Built fan engagement programs that solidified the team's standing as one of the top regional esports brands in SEA.

Digital Artist at Gan Tekk Kar Foods

January 1, 2018 - January 1, 2019

Designed social and digital assets that increase brand visibility and customer engagement. Produced marketing collaterals (banners, brochures, packaging) supporting campaigns and promotions. Ensured brand consistency across all digital and offline creative outputs.

Digital Production Manager at Bfound.io

January 1, 2015 - January 1, 2017

Directed digital marketing campaigns across UAE & Saudi Arabia, tailoring strategies for diverse markets. Produced multi-platform content (web, video, social) that significantly improved client engagement. Managed cross-functional teams, budgets, and timelines to deliver high-impact campaigns on schedule.

Digital Artist at The Philippine Star

January 1, 2015 - December 31, 2015

Assisted with social media visuals and print layouts for editorial content. Designed marketing collaterals and promotional materials for campaigns. Collaborated with editors and designers to maintain cohesive brand presentation.