With over 12 years of experience in digital marketing and design, I thrive on creating bold, purposeful visuals that balance technical precision with emotional depth. My work is driven by strategic storytelling, typography-driven branding, and advocacy-led illustration, blending meticulous craftsmanship with intuitive problem-solving. Across nonprofit, gaming, and technology sectors, I've built high-impact, accessible designs that connect people to ideas. I'm passionate about creating visually immersive experiences, whether through brand identities, marketing assets, or storytelling-driven illustrations.

Katy Wrench

With over 12 years of experience in digital marketing and design, I thrive on creating bold, purposeful visuals that balance technical precision with emotional depth. My work is driven by strategic storytelling, typography-driven branding, and advocacy-led illustration, blending meticulous craftsmanship with intuitive problem-solving. Across nonprofit, gaming, and technology sectors, I've built high-impact, accessible designs that connect people to ideas. I'm passionate about creating visually immersive experiences, whether through brand identities, marketing assets, or storytelling-driven illustrations.

Available to hire

With over 12 years of experience in digital marketing and design, I thrive on creating bold, purposeful visuals that balance technical precision with emotional depth. My work is driven by strategic storytelling, typography-driven branding, and advocacy-led illustration, blending meticulous craftsmanship with intuitive problem-solving.
Across nonprofit, gaming, and technology sectors, I’ve built high-impact, accessible designs that connect people to ideas. I’m passionate about creating visually immersive experiences, whether through brand identities, marketing assets, or storytelling-driven illustrations.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Marketing Designer at CPS
February 1, 2024 - May 31, 2025
Executed a full rebrand in design, messaging, and tone. Remade the website from scratch, developing structure, wireframes, and writing content while navigating complex restrictions and handling multiple stakeholders through many iterations. Created presentations, documentation, social media and email templates. Designed merchandise and a variety of banners and lightboxes for major events.
Marketing Specialist at TenAV
July 1, 2023 - February 29, 2024
Executed a rebrand that stabilized lead generation within one month despite a major industry downturn. Overhauled brand identity with interactive illustrations and immersive digital design supported by SEO. Increased organic social traffic by 80% and organic search traffic by 44%. Developed brochures, launch flyers, and branded presentations.
Marketing Operations Manager at Velocity Partners
July 1, 2022 - July 31, 2023
Led best practices in email marketing design including A/B testing, user experience, marketing automation, and SEO. Led internal social media marketing campaigns working closely with the design team. Redesigned email campaigns and proposal documents for multiple large B2B tech clients. Developed process documentation and creative templates in InDesign.
Marketing Leader at Halcyon London International School
February 1, 2017 - July 31, 2021
Led a full rebrand with a UX-focused, consumer-researched website redesign that improved conversions by 38%. Designed merchandise, flyers, digital campaigns, and event branding and management. Spearheaded HubSpot CRM adoption to streamline automation and reporting. Developed an internal app with the IT team, leading UI/UX design using Adobe and Figma.
Marketing Designer at CPS (Microsoft Partner and business IT consultancy)
February 1, 2024 - May 31, 2025
Executed a rebrand in design, messaging and tone. Remade the website from scratch, developing structure, wireframes and writing content, navigating complex restrictions, multiple iterations and many stakeholders. Created presentation, documentation, social media and email templates. Designed merchandise, a variety of banners and lightboxes for major events.
Marketing Specialist at TenAV (AV technology consultancy)
July 1, 2023 - February 28, 2024
Executed a rebrand, stabilising lead generation within one month during a major industry downturn. Overhauled brand identity with interactive illustrations and immersive digital design supported by SEO. Increased organic social traffic by 80% and organic search traffic by 44%. Developed brochures, launch flyers, and branded presentations.
Marketing Operations Manager at Velocity Partners (B2B tech marketing and design agency)
July 1, 2022 - July 31, 2023
Led best practices in email marketing design including A/B testing, UX, marketing automation, and SEO. Led internal social media marketing including designs working with the design team. Redesigned email campaigns and proposal documents for multiple large B2B tech clients. Developed process documentation and creative templates in InDesign.
Marketing Leader at Halcyon London International School
February 1, 2017 - July 31, 2021
Led a full rebrand with a UX-focused, consumer researched website redesign resulting in 38%+ conversions. Designed merchandise, flyers, digital campaigns, and event branding and management. Spearheaded HubSpot CRM adoption, streamlining automation and reporting. Developed an internal app with the IT team, leading UI/UX design using Adobe and Figma.

Education

MSc at Coventry University
January 1, 2013 - December 31, 2015
BSc at Oxford Brookes University
January 1, 2010 - December 31, 2013
MSc at Coventry University
January 1, 2013 - December 31, 2015
BSc at Oxford Brookes University
January 1, 2010 - December 31, 2013

Qualifications

Level 6 Diploma in Professional Marketing
January 1, 2018 - December 31, 2019
Professional Interior Design Diploma
January 1, 2021 - December 31, 2021
Concept Art & Illustration Specialization Industry Diploma
January 1, 2023 - December 31, 2024
3D Modelling Course
July 1, 2025 - September 30, 2025
Concept Art & Illustration Specialization Industry Diploma
January 1, 2023 - July 7, 2025
Professional Interior Design Diploma
January 1, 2021 - December 31, 2021
Level 6 Diploma in Professional Marketing
January 1, 2018 - December 31, 2019

Industry Experience

Non-Profit Organization, Gaming, Software & Internet, Education, Professional Services