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Hi, I’m Kaushik, a digital marketing and e-commerce specialist with hands-on experience in SEO, content, and online store optimisation. I’ve worked on Shopify and Amazon stores, where I’ve created and improved product pages, collection pages, and SEO-led content to help increase visibility and engagement. My work includes on-page SEO, keyword research, content optimisation, internal linking, and performance tracking using tools like GA4, Google Search Console, and Ahrefs. I’ve also supported digital campaigns, social media content, and email marketing, giving me a well-rounded understanding of how different channels work together to drive results. I focus on simple, practical improvements that make a real difference, whether that’s improving content, increasing traffic, or enhancing the overall user experience. If you’re looking for someone reliable, detail-oriented, and easy to work with, I’d be happy to help.…Hi, I’m Kaushik, a digital marketing and e-commerce specialist with hands-on experience in SEO, content, and online store optimisation. I’ve worked on Shopify and Amazon stores, where I’ve created and improved product pages, collection pages, and SEO-led content to help increase visibility and engagement. My work includes on-page SEO, keyword research, content optimisation, internal linking, and performance tracking using tools like GA4, Google Search Console, and Ahrefs. I’ve also supported digital campaigns, social media content, and email marketing, giving me a well-rounded understanding of how different channels work together to drive results. I focus on simple, practical improvements that make a real difference, whether that’s improving content, increasing traffic, or enhancing the overall user experience. If you’re looking for someone reliable, detail-oriented, and easy to work with, I’d be happy to help.

Kaushik Baba

Marketer, Brand Strategist, Marketing Strategist, +7

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Hi, I’m Kaushik, a digital marketing and e-commerce specialist with hands-on experience in SEO, content, and online store optimisation. I’ve worked on Shopify and Amazon stores, where I’ve created and improved product pages, collection pages, and SEO-led content to help increase visibility and engagement. My work includes on-page SEO, keyword research, content optimisation, internal linking, and performance tracking using tools like GA4, Google Search Console, and Ahrefs. I’ve also supported digital campaigns, social media content, and email marketing, giving me a well-rounded understanding of how different channels work together to drive results. I focus on simple, practical improvements that make a real difference, whether that’s improving content, increasing traffic, or enhancing the overall user experience. If you’re looking for someone reliable, detail-oriented, and easy to work with, I’d be happy to help.…Hi, I’m Kaushik, a digital marketing and e-commerce specialist with hands-on experience in SEO, content, and online store optimisation. I’ve worked on Shopify and Amazon stores, where I’ve created and improved product pages, collection pages, and SEO-led content to help increase visibility and engagement. My work includes on-page SEO, keyword research, content optimisation, internal linking, and performance tracking using tools like GA4, Google Search Console, and Ahrefs. I’ve also supported digital campaigns, social media content, and email marketing, giving me a well-rounded understanding of how different channels work together to drive results. I focus on simple, practical improvements that make a real difference, whether that’s improving content, increasing traffic, or enhancing the overall user experience. If you’re looking for someone reliable, detail-oriented, and easy to work with, I’d be happy to help.

Available to hire

Hi, I’m Kaushik, a digital marketing and e-commerce specialist with hands-on experience in SEO, content, and online store optimisation.

I’ve worked on Shopify and Amazon stores, where I’ve created and improved product pages, collection pages, and SEO-led content to help increase visibility and engagement. My work includes on-page SEO, keyword research, content optimisation, internal linking, and performance tracking using tools like GA4, Google Search Console, and Ahrefs.

I’ve also supported digital campaigns, social media content, and email marketing, giving me a well-rounded understanding of how different channels work together to drive results.

I focus on simple, practical improvements that make a real difference, whether that’s improving content, increasing traffic, or enhancing the overall user experience.

If you’re looking for someone reliable, detail-oriented, and easy to work with, I’d be happy to help.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

French

Beginner

Work Experience

Digital Marketing Assistant at Welzo Healthcare

October 1, 2025 - Present

Optimised SEO across 1,000+ Shopify collection pages, improving internal linking, metadata, and page structure, contributing to ~15% growth in organic traffic. Managed website content updates and SEO content improvements using Shopify and WordPress, ensuring accurate and search-friendly copy across multiple pages. Used GA4 and Google Search Console to identify underperforming pages, prioritise optimisation work, and support data-led marketing decisions. Improved content production efficiency by ~20% using AI-assisted drafting tools to create first-pass SEO and website copy.

Marketing & Growth Analyst at Risadio

October 1, 2025 - Present

Supported organic social media management for the Tabb creator platform through content scheduling, engagement analysis, and testing of content formats and messaging. Maintained social content plans and campaign workflows using Notion and Trello, ensuring timely delivery of activity across multiple workstreams. Analysed performance data from social platforms and GA to identify trends, optimise content direction, and inform future campaign decisions.

Digital Marketing Executive at Pulse Nutri Science Pvt Ltd

October 1, 2021 - August 1, 2024

Managed digital marketing campaigns across Shopify, Amazon, and healthcare platforms, improving customer engagement by ~20% and new user acquisition by ~15%. Managed CRM-style communications for healthcare professionals by tracking practitioner transactions, service fees, ROI statements, and relationship-based follow-ups including reminders and greetings. Created and managed Pulse Nutri Science social media channels across Facebook, Instagram, and LinkedIn, planning content and maintaining brand consistency. Prepared social media content calendars aligned with campaigns, occasions, and key events to improve engagement and consistency. Coordinated large-scale digital webinars with 1,000+ healthcare professionals, managing registration pages, email promotion, speaker coordination, and post-event analysis. Ran contests, quizzes, and webinar campaigns that engaged 2,500+ healthcare professionals and expanded brand reach by ~10%. Prepared campaign updates, market research summaries, and sta

Marketing Intern at Pulse Nutri Science Pvt Ltd

August 1, 2021 - October 1, 2021

Supported content creation, post scheduling, campaign trackers, and administrative coordination across digital marketing activities. Researched competitor activity and prepared market research summaries to support campaign planning and wider growth initiatives.

Support Executive - Employer Branding & Community Engagement at Middle Earth HR

October 1, 2020 - August 1, 2021

Coordinated professional webinars attended by 500+ HR practitioners, managing registrations, speaker coordination, virtual delivery, and follow-up. Supported community and content engagement for an online HR platform with ~125 daily active users, including posting content, moderating discussions, and responding to queries. Helped drive repeat platform engagement through regular communication pushes, activity promotion, and alumni/community outreach.

Marketing Trainee at Telpha Inc

June 1, 2020 - October 1, 2020

Created content drafts and scheduled posts across Facebook and Instagram, helping increase audience reach by ~10%. Produced promotional content including social media copy, blog posts, graphics, and email newsletter drafts, contributing to ~12% growth in visibility among the target healthcare audience.

Marketing & Growth Analyst at Risidio

October 1, 2025 - Present

Supported organic social media management for the Tabb creator platform through content scheduling, engagement analysis, and testing of content formats and messaging. Maintained social content plans and campaign workflows using Notion and Trello, ensuring timely delivery across multiple workstreams. Analyzed performance data from social platforms and Google Analytics to identify trends, optimise content direction, and inform future campaign decisions.

Digital Marketing Assistant (SEO Focused) at Welzo Health Care

October 1, 2025 - Present

Supported on-page SEO across collections, products and content pages using Ahrefs, Google Search Console, Google Trends and GA4; improved over 1,000 Shopify product listings by rewriting titles, descriptions, features, specifications, variations and images; created SEO-driven content for collection pages; produced blog content using AI tools; audited collection pages and flagged content quality and category consistency issues for resolution.

Digital Marketing Executive at Pulse Nutri Science

August 1, 2021 - August 1, 2024

Managed ecommerce operations across Shopify, Amazon Seller Central and Tata 1mg; supported digital campaigns, improving customer engagement by 20% and new user acquisition by 15%; established and managed Instagram, Facebook and YouTube channels; updated product listings and A+ content; planned and delivered digital contests and webinars engaging 2,500+ healthcare professionals; tracked campaigns using GA4 and UTM tracking with KPI dashboards and insights for management.

Support Executive at Middle Earth HR

October 1, 2020 - August 1, 2021

Managed online HR community with around 125 daily active users; organized webinars for 500+ professionals including registrations, speaker coordination, live session support and post-event feedback collection.