Available to hire
I’m a Senior Product Design Leader with 12+ years of international experience driving end-to-end design for complex, safety-critical systems, including automotive navigation and ADAS. I translate user needs into actionable strategies and create scalable design systems that improve trust, reduce cognitive load, and enable seamless cross-platform integration.
I specialize in Design Thinking and Systemic Design, translating user insights into actionable strategies and collaborating closely with Product, Engineering, and AI teams to deliver measurable UX improvements and growth through intelligent feature development.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Kurdish
Fluent
Persian
Fluent
English
Fluent
Italian
Fluent
Arabic
Beginner
French
Beginner
Work Experience
UX Product Design Lead for Autonomous Driving & ADAS System at Stellantis Design Department – Advanced UX
May 1, 2023 - PresentLed UX and HMI strategy and design for autonomous driving and remote maneuvering applications. Applied user-centric and system-centric methods to design innovative interaction models. Managed cross-functional teams across suppliers, partners, and internal stakeholders. Evaluated UX, HMI, and ergonomic design solutions through expert and user testing. Aligned product development with EU regulations and homologation requirements.
Global HMI Lead of Assisted Driving at Fiat Chrysler Automobile Research Center (CRF)
May 1, 2023 - July 16, 2025Designed and validated HMI for Assisted, Autonomous, and Remote Driving systems. Developed globally converged ADAS HMI logic, flows, and interaction design. Supervised GUI design and conducted user testing with data analysis for design validation.
UX & UI Designer at Reply (Ulixe Solution)
November 30, 2016 - July 16, 2025Designed HMI interfaces and interaction for web and app platforms. Contributed to visual design, wireframing, and rapid prototyping. Supported AR app design with UI/UX integration. Managed final releases and collaborated with stakeholders for system implementation.
UX Researcher & Developer at MediaLab Amsterdam
March 31, 2015 - July 16, 2025Led UX research and design for VR application “Second Sight”, a sustainable fashion concept. Acted as Scrum Master, managing Agile sprints and cross-functional communication. Worked with VR, motion capture, and interactive media technologies.
Head of Design Team | Product Designer at Arvin Resaneh
September 30, 2012 - July 16, 2025Managed client interactions, team coordination, and design delivery. Designed product solutions using SolidWorks, 3ds Max, and Adobe tools.
Product & Interior Designer at Naghsh Nevisaa & Forminic Co.
September 30, 2011 - July 16, 2025Collaborated on urban, interior, and product design solutions. Produced client-facing presentations and final product documentation.
Designer at Yaks Kitchen System
July 31, 2009 - July 16, 2025Design work related to kitchen systems.
UX Product Design Lead for Autonomous Driving & ADAS System at Stellantis Design Department – Advanced UX
May 1, 2023 - PresentLed UX and HMI strategy and design for autonomous driving and remote maneuvering applications. Applied user-centric and system-centric methods to design innovative interaction models. Managed cross-functional teams across suppliers, partners, and internal stakeholders. Evaluated UX, HMI, and ergonomic design solutions through expert and user testing. Aligned product development with EU regulations and homologation requirements.
Global HMI Lead of Assisted Driving at Fiat Chrysler Automobile Research Center (CRF)
May 1, 2023 - July 16, 2025Designed and validated HMI for Assisted, Autonomous, and Remote Driving systems. Developed globally converged ADAS HMI logic, flows, and interaction design. Supervised GUI design and conducted user testing with data analysis for design validation.
UX & UI Designer at Reply (Ulixe Solution)
November 1, 2016 - July 16, 2025Designed HMI interfaces and interaction for web and app platforms. Contributed to visual design, wireframing, and rapid prototyping. Supported AR app design with UI/UX integration. Managed final releases and collaborated with stakeholders for system implementation.
UX Researcher & Developer at MediaLab Amsterdam
March 1, 2015 - July 16, 2025Led UX research and design for VR application “Second Sight”, a sustainable fashion concept. Acted as Scrum Master, managing Agile sprints and cross-functional communication. Worked with VR, motion capture, and interactive media technologies.
Head of Design Team | Product Designer at Arvin Resaneh
September 1, 2012 - July 16, 2025Managed client interactions, team coordination, and design delivery. Designed product solutions using SolidWorks, 3ds Max, and Adobe tools.
Product & Interior Designer at Naghsh Nevisaa & Forminic Co.
September 1, 2011 - July 16, 2025Collaborated on urban, interior, and product design solutions. Produced client-facing presentations and final product documentation.
Designer at Yaks Kitchen System
July 1, 2009 - July 16, 2025UX Product Research & Design Lead for Autonomous Driving & ADAS System at Stellantis Design Department
May 1, 2023 - June 1, 2025Led the end-to-end research and design of Stellantis's Auto-Drive Cockpit, creating a multi-modal UX ecosystem (visual, audible, tactile, haptic) that improved user trust, reduced cognitive load, and enabled scalable integration across vehicle platforms. Increased UX consistency and safety compliance by converting benchmarking insights into system-wide design principles adopted by multiple infotainment. Raised design quality and development velocity by establishing scalable interaction models reused across AR-HUD, Central Display, and Cluster. Provided proactive team leadership, mentoring junior designers, facilitating workshops, and running critiques that accelerated iteration cycles and alignment of cross-functional teams.
Global UX & HMI Lead of Assisted Driving at Fiat Chrysler Automobile Research Center (CRF)
February 1, 2017 - May 1, 2023Created and governed the global ADAS UX Design System, establishing unified interaction patterns and ensuring platform-wide scalability, consistency, and compliance across all Assisted Driving programs. Led multi-method validation, integrating on-road testing with behavioral analytics to deliver measurable gains in time on task efficiency and reduce cognitive workload. Acted as a strategic bridge across Engineering, Design, and Product teams, ensuring research findings were operationalized into high-fidelity, implementation-ready design specifications.
Education
M.Sc. at Politecnico di Torino
January 1, 2011 - December 31, 2015B.Sc. at Iran University of Science and Technology (IUST)
January 1, 2004 - December 31, 2009M.Sc. at Politecnico di Torino
January 1, 2011 - December 31, 2015B.Sc. at Iran University of Science and Technology (IUST)
January 1, 2004 - December 31, 2009M.Sc. Systemic Design at Politecnico di Torino
January 1, 2011 - January 1, 2015M.Sc. Multimedia Design at Amsterdam University of Applied Sciences - MediaLab
January 1, 2014 - January 1, 2015B.Sc. Industrial Design at Iran University of Science and Technology (IUST)
January 1, 2004 - January 1, 2009Qualifications
Google UX Design Professional Certificate
January 11, 2030 - December 12, 2025Design for Accessibility - Udemy
January 11, 2030 - December 12, 2025Product Development Process (PDP) - Stellantis
January 11, 2030 - December 12, 2025Secure Driving on the Road - Stellantis
January 11, 2030 - December 12, 2025Industry Experience
Transportation & Logistics, Computers & Electronics, Manufacturing, Software & Internet, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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