Hi, I'm Kay Adam-Smith. I work as an Event Manager for Freshly Squeezed Events, coordinating and executing seamless, innovative events that leave lasting impressions. I partner with clients to understand their vision and bring ideas to life through meticulous planning and execution, from concept to delivery. From corporate conferences to gala dinner marketing activities, I oversee every detail—from budgeting and venue selection to logistics and on-the-day coordination. I liaise with vendors and suppliers to ensure events run smoothly, on time, and within budget, while maintaining clear client communications and post-event evaluation. I thrive on delivering high-quality experiences on scope and on budget.

Kay Adam-Smith

Hi, I'm Kay Adam-Smith. I work as an Event Manager for Freshly Squeezed Events, coordinating and executing seamless, innovative events that leave lasting impressions. I partner with clients to understand their vision and bring ideas to life through meticulous planning and execution, from concept to delivery. From corporate conferences to gala dinner marketing activities, I oversee every detail—from budgeting and venue selection to logistics and on-the-day coordination. I liaise with vendors and suppliers to ensure events run smoothly, on time, and within budget, while maintaining clear client communications and post-event evaluation. I thrive on delivering high-quality experiences on scope and on budget.

Available to hire

Hi, I’m Kay Adam-Smith. I work as an Event Manager for Freshly Squeezed Events, coordinating and executing seamless, innovative events that leave lasting impressions. I partner with clients to understand their vision and bring ideas to life through meticulous planning and execution, from concept to delivery.

From corporate conferences to gala dinner marketing activities, I oversee every detail—from budgeting and venue selection to logistics and on-the-day coordination. I liaise with vendors and suppliers to ensure events run smoothly, on time, and within budget, while maintaining clear client communications and post-event evaluation. I thrive on delivering high-quality experiences on scope and on budget.

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Language

English
Fluent

Work Experience

Event Manager - Part-Time at Freshly Squeezed Events
September 1, 2025 - Present
Working remotely for this event planning agency, my primary responsibility is to coordinate and execute seamless, innovative events that leave lasting impressions. I work closely with clients to understand their vision and help bring their ideas to life through meticulous planning and execution. From corporate conferences to gala dinner marketing activations, I oversee every detail - from budgeting and venue selection to logistics and on-the-day coordination. My role involves liaising with vendors and suppliers and ensuring that each event runs smoothly, on time, and within budget.
Client Marketing Manager - Part-Timer at The Change Starter
April 1, 2022 - October 30, 2025
As a remote consultant for this marketing firm, I created detailed briefs and implemented comprehensive marketing strategies. My responsibilities included managing both organic and paid social media campaigns, content marketing, SEO, email marketing, LinkedIn lead generation, and website design and development. I ensured the quality of all content and deliverables, oversaw timely project completion, and managed workflows efficiently. Additionally, I maintained clear client communication and oversaw the budget to ensure all projects were executed within scope and on budget.
Account Director and New Business Manager - Part-Time at The Creative Consultancy, Hertford
January 2, 2012 - April 1, 2022
Responsible for managing the Royal Mail and Parcelforce accounts, overseeing B2B and B2C campaigns. My role encompassed a diverse range of digital marketing initiatives, direct mail campaigns, events, and internal communications. Additionally, I was tasked with driving new business opportunities and managing a CRM system.
Event Manager at Freshly Squeezed Events
September 1, 2025 - Present
Part-time Event Manager working remotely for an event planning agency in Ascot. I coordinate and execute seamless, innovative events that leave lasting impressions, partnering with clients to understand their vision and bring ideas to life through meticulous planning and execution. From corporate conferences to gala dinners, I oversee budgeting and venue selection, logistics, and on-the-day coordination. I liaise with vendors and suppliers to ensure events run smoothly, on time, and within budget, while maintaining clear client communications and post-event evaluation.
Client Marketing Manager at The Change Starter
April 1, 2022 - October 1, 2025
Remote marketing consultant responsible for developing and implementing detailed briefs and comprehensive marketing strategies. Managed both organic and paid social media campaigns, content marketing, SEO, email marketing, LinkedIn lead generation, and website design and development. Ensured quality of all content and deliverables, oversaw timely project completion, managed workflows efficiently, and maintained clear client communication and budget oversight to ensure projects were delivered on scope and budget.
Account Director and New Business Manager at The Creative Consultancy
January 1, 2012 - April 1, 2022
Managed Royal Mail and Parcelforce accounts, overseeing B2B and B2C campaigns. Led a broad range of digital marketing initiatives, direct mail campaigns, events, and internal communications. Drove new business opportunities and managed a CRM system to support client growth and relationship management.
Account Director at The Big Kick
July 1, 2006 - December 1, 2011
Freelance account leadership across campaigns for Bodyform, Nivea, Walkers, and Stella Artois. Led online, outdoor, press, and in-store initiatives; played a key role in launching a new Bodyform product; collaborated on the Walkers Brit Trips sales promotion; and supported strategic campaigns for Nivea and a Budweiser '66' sampling program.
Senior Account Manager at The Church Agency
May 1, 2002 - August 1, 2004
Built client relationships and delivered high-quality BTL creative work for CPUK/Nestlé Cereals, collaborating with more than 30 brand managers. Developed the ability to adapt to diverse management styles, budgets, and briefs; guided accounts through planning, marketing evaluation, and continuous innovation.
Instore Communications Manager at Orange Retail
March 1, 2001 - April 1, 2002
Managed in-store communications for nearly 200 Orange shops nationwide. Opened new stores; produced POS materials to maximize impact and customer understanding; communicated product range changes to store teams; ensured brand values were conveyed in-store.

Education

BA (Hons) Retail Marketing at Bournemouth University
January 1, 1995 - January 1, 1999
CIM Postgraduate Diploma in Marketing at Hertfordshire Regional College
January 1, 1999 - January 1, 2000
Diploma at Institute of Sales Promotion
January 1, 2003 - January 1, 2003
Postgraduate Diploma in Marketing at CIM - Chartered Institute of Marketing / Hertfordshire Regional College
January 1, 1999 - January 1, 2000
BA (Hons) Retail Marketing at Bournemouth University
January 1, 1995 - January 1, 1999

Qualifications

Institute of Sales Promotion Diploma
January 1, 2003 - January 1, 2003
Diploma
January 1, 2003 - January 1, 2003
Postgraduate Diploma in Marketing
January 1, 1999 - January 1, 2000
BA (Hons) Retail Marketing
January 1, 1995 - January 1, 1999
Institute of Sales Promotion Diploma
January 1, 2003 - February 3, 2026
CIM Postgraduate Diploma in Marketing
January 1, 1999 - January 1, 2000
BA (Hons) Retail Marketing (2:1)
January 1, 1995 - January 1, 1999

Industry Experience

Professional Services, Retail, Travel & Hospitality, Media & Entertainment