Overview
Designed and built a full personal brand website from scratch for outdoor content creator Kay Du — documenting a 60-mountain challenge across Malaysia and beyond.
Live site: kayducreator.com
What I Built
- Homepage with animated hero, stats bar, video reel sections, and mountain tracker
- Story pages for each completed mountain (Kinabalu, Rinjani, Nuang, Sepang South Africa)
- Media Kit — 12-page A4 portrait, print-ready PDF for brand collaborations
- Analytics Dashboard — real-time social media performance tracker (Looker Studio)
- GPX download pages — trail files for community hikers
Tech Stack
- Pure HTML / CSS / JavaScript — zero frameworks, no bloat
- Hosted on Vercel with GitHub CI/CD auto-deploy
- Google Analytics 4 + custom event tracking
- Mobile-first, responsive design
Results
- 4.3M+ total social views driving traffic to the site
- Brand collabs secured: Suunto, Amazfit, Deuter, Insta360, AirAsia Move
- Featured in Malaysia Airlines Going Places Magazine (March 2024)
- 300+ community members from So Hikers Malaysia events
- Web Designer