Malaysia-based freelancer specialising in website design, social media marketing, and analytics dashboards. I help brands grow their online presence with content that converts and data that guides smarter decisions.

About

Malaysia-based freelancer specialising in website design, social media marketing, and analytics dashboards. I help brands grow their online presence with content that converts and data that guides smarter decisions.

With 4.3M+ total views across platforms and a proven track record building high-reach content for So Hikers Malaysia (300+ community), I bring both creative and strategic skills to every project.

Services I offer:
• Website Design & Development (plain HTML/CSS — fast, clean, no bloat)
• Social Media Marketing & Content Strategy (Instagram, Facebook, TikTok, XHS)
• Analytics Dashboard (Looker Studio — Google Analytics, social media data)
• Content Creation & UGC (outdoor, hiking, lifestyle niche)

4.3M+ total social views | 3 languages: English, Mandarin, Malay | kayducreator.com

  • Joined May 2026

Languages

  • EnglishFluent
  • ChineseFluent
  • MalayIntermediate

Industry experience

  • Media & Entertainment
  • Computers & Electronics
  • Retail

Projects · 1

Overview

Designed and built a full personal brand website from scratch for outdoor content creator Kay Du — documenting a 60-mountain challenge across Malaysia and beyond.

Live site: kayducreator.com


What I Built

  • Homepage with animated hero, stats bar, video reel sections, and mountain tracker
  • Story pages for each completed mountain (Kinabalu, Rinjani, Nuang, Sepang South Africa)
  • Media Kit — 12-page A4 portrait, print-ready PDF for brand collaborations
  • Analytics Dashboard — real-time social media performance tracker (Looker Studio)
  • GPX download pages — trail files for community hikers

Tech Stack

  • Pure HTML / CSS / JavaScript — zero frameworks, no bloat
  • Hosted on Vercel with GitHub CI/CD auto-deploy
  • Google Analytics 4 + custom event tracking
  • Mobile-first, responsive design

Results

  • 4.3M+ total social views driving traffic to the site
  • Brand collabs secured: Suunto, Amazfit, Deuter, Insta360, AirAsia Move
  • Featured in Malaysia Airlines Going Places Magazine (March 2024)
  • 300+ community members from So Hikers Malaysia events

Work experience· 5 roles

Product Manager · Achieva Technology Sdn BhdOct 2025 – Present · 1 yr 2 mos

Own full product portfolio for power supplies, PC cases, and cooling solutions — managing pricing, inventory, and regional distribution strategy. Drive market competitiveness through weekly competitor pricing analysis and strategic channel positioning to protect margins.

Product Executive · Verbatim (Hong Kong) Ltd. Singapore BranchAug 2024 – Oct 2025 · 1 yr 3 mos

Grew sell-out performance for Verbatim storage products across key regional retail accounts by deploying account-level data analysis and targeted merchandising strategies. Produced digital promotional assets — social graphics, product banners, and e-commerce content — increasing brand visibility across online and in-store channels.

Business Development Specialist · Target Media Sdn. Bhd.Jan 2023 – Jul 2024 · 1 yr 7 mos

Prospected and closed media installation contracts at commercial and residential properties by pitching structured revenue-sharing proposals to developers and property managers. Maintained CRM data accuracy by systematically logging all building records, contract milestones, and renewal timelines.

Roving Team Product Expert · Humantech Services Sdn. Bhd.Feb 2018 – Dec 2019 · 1 yr 11 mos
Sales Executive · Mac Studio Sdn Bhd (Apple Reseller)Dec 2016 – Jan 2018 · 1 yr 2 mos

Education

SPM O-Level · Art Stream2030 – 2026

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