kayducreator.com — Personal Brand Website

Overview

Designed and built a full personal brand website from scratch for outdoor content creator Kay Du — documenting a 60-mountain challenge across Malaysia and beyond.

Live site: kayducreator.com

What I Built

• Homepage with animated hero, stats bar, video reel sections, and mountain tracker
• Story pages for each completed mountain (Kinabalu, Rinjani, Nuang, Sepang South Africa)
• Media Kit — 12-page A4 portrait, print-ready PDF for brand collaborations
• Analytics Dashboard — real-time social media performance tracker (Looker Studio)
• GPX download pages — trail files for community hikers

Tech Stack

• Pure HTML / CSS / JavaScript — zero frameworks, no bloat
• Hosted on Vercel with GitHub CI/CD auto-deploy
• Google Analytics 4 + custom event tracking
• Mobile-first, responsive design

Results

• 4.3M+ total social views driving traffic to the site
• Brand collabs secured: Suunto, Amazfit, Deuter, Insta360, AirAsia Move
• Featured in Malaysia Airlines Going Places Magazine (March 2024)
• 300+ community members from So Hikers Malaysia events