Hi, I'm Kayhla, a Freelance Marketing Specialist. As a recent Bachelor of Commerce graduate with a specialization in Marketing, I help businesses build meaningful connections with their audiences through strategic, data-driven marketing. I combine creativity with analytical thinking to develop marketing solutions that increase brand awareness, engagement, and growth. My expertise includes social media marketing, market research and analysis, and copywriting. Whether it's creating compelling content, analyzing consumer trends, or developing marketing strategies backed by research, I focus on delivering work that is both creative and results-oriented. Throughout my academic career and hands-on marketing projects, I've gained experience developing content strategies, conducting market and competitor analyses, writing persuasive copy, and creating campaigns tailored to target audiences. I enjoy transforming insights into marketing that not only captures attention but also drives measurable results. I'm passionate about helping businesses strengthen their online presence, communicate their brand effectively, and achieve their marketing goals. Whether you're a startup looking to establish your brand or an established business seeking fresh marketing support, I'm ready to help bring your vision to life. Specialties: - Social Media Strategy & Content Creation - Market Research & Competitive Analysis - Copywriting & Content Marketing - Brand Strategy - Digital Marketing - Consumer Insights - Marketing Campaign Planning

Kayhla Parsard

Hi, I'm Kayhla, a Freelance Marketing Specialist. As a recent Bachelor of Commerce graduate with a specialization in Marketing, I help businesses build meaningful connections with their audiences through strategic, data-driven marketing. I combine creativity with analytical thinking to develop marketing solutions that increase brand awareness, engagement, and growth. My expertise includes social media marketing, market research and analysis, and copywriting. Whether it's creating compelling content, analyzing consumer trends, or developing marketing strategies backed by research, I focus on delivering work that is both creative and results-oriented. Throughout my academic career and hands-on marketing projects, I've gained experience developing content strategies, conducting market and competitor analyses, writing persuasive copy, and creating campaigns tailored to target audiences. I enjoy transforming insights into marketing that not only captures attention but also drives measurable results. I'm passionate about helping businesses strengthen their online presence, communicate their brand effectively, and achieve their marketing goals. Whether you're a startup looking to establish your brand or an established business seeking fresh marketing support, I'm ready to help bring your vision to life. Specialties: - Social Media Strategy & Content Creation - Market Research & Competitive Analysis - Copywriting & Content Marketing - Brand Strategy - Digital Marketing - Consumer Insights - Marketing Campaign Planning

Available to hire

Hi, I’m Kayhla, a Freelance Marketing Specialist.
As a recent Bachelor of Commerce graduate with a specialization in Marketing, I help businesses build
meaningful connections with their audiences through strategic, data-driven marketing. I combine creativity
with analytical thinking to develop marketing solutions that increase brand awareness, engagement, and
growth.
My expertise includes social media marketing, market research and analysis, and copywriting. Whether
it’s creating compelling content, analyzing consumer trends, or developing marketing strategies backed by
research, I focus on delivering work that is both creative and results-oriented.
Throughout my academic career and hands-on marketing projects, I’ve gained experience developing
content strategies, conducting market and competitor analyses, writing persuasive copy, and creating
campaigns tailored to target audiences. I enjoy transforming insights into marketing that not only captures
attention but also drives measurable results.
I’m passionate about helping businesses strengthen their online presence, communicate their brand
effectively, and achieve their marketing goals. Whether you’re a startup looking to establish your brand or
an established business seeking fresh marketing support, I’m ready to help bring your vision to life.
Specialties:

  • Social Media Strategy & Content Creation
  • Market Research & Competitive Analysis
  • Copywriting & Content Marketing
  • Brand Strategy
  • Digital Marketing
  • Consumer Insights
  • Marketing Campaign Planning
See more

Language

English
Fluent

Work Experience

Digital Marketing Intern at Humber Polytechnic (North & Lakeshore Campus)
May 1, 2024 - Present
Manage Humber Polytechnic's social media accounts including Instagram, TikTok, Facebook, and X. Use CapCut to edit videos for TikTok and Instagram. Attend weekly meetings to brainstorm and plan future content. Write monthly blogs for SchoolFinder Group on topics related to student changes.
Social Media Manager Intern at Second Sunday Agency
August 31, 2023 - September 5, 2025
Managed Village Juicery and The Body Lab Method’s various social media accounts including Instagram, TikTok, Facebook, and Pinterest. Scheduled advertisements, promos, and demo videos using Later and Excel. Used CapCut to edit media videos for TikTok and Instagram. Attended weekly meetings to collaborate on new ideas to plan for future content. Reviewed and selected the appropriate social platforms to post content to drive engagement and increase brand awareness. Performed monthly competitive analytical analysis to establish differentiation points.
Marketing Intern at Arbre
May 31, 2023 - September 5, 2025
Executed competitive analysis to create advertising leverage. Created a mood board to launch a new Pinterest platform to engage end users. Scheduled content according to weekly film schedules. Created a vision board outlining the CEO's yearly goals. Proofread and created caption copy to ensure Arbre’s brand voice across social media platforms. Created advertisements through Canva and PowerPoint. Analyzed weekly social media analytics to review current state and refine approach for Instagram, Pinterest, and TikTok platforms.
HR & Marketing Intern at Auto Planet, Brampton
March 1, 2020 - September 5, 2025
Conducted phone interviews to potential candidates and organized candidate applications for successful interviews. Used Excel spreadsheets to organize data for rentals, scheduling in-person candidate interviews, and rental clients.

Education

Bachelor of Commerce in Marketing at Humber College, Lakeshore Campus
January 1, 2022 - April 1, 2025
High School Diploma at St. Edmund Campion, Brampton
September 1, 2017 - June 1, 2021

Qualifications

HubSpot Email Marketing Certification
September 2, 2025 - September 5, 2025
Google Analytics Certified
November 30, 2025 - December 1, 2025
HubSpot Certification
May 23, 2025 - June 5, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education