Kayhla Parsard
Hi, I'm Kayhla, a Freelance Marketing Specialist.
About
Hi, I’m Kayhla, a Freelance Marketing Specialist.
As a recent Bachelor of Commerce graduate with a specialization in Marketing, I help businesses build
meaningful connections with their audiences through strategic, data-driven marketing. I combine creativity
with analytical thinking to develop marketing solutions that increase brand awareness, engagement, and
growth.
My expertise includes social media marketing, market research and analysis, and copywriting. Whether
it’s creating compelling content, analyzing consumer trends, or developing marketing strategies backed by
research, I focus on delivering work that is both creative and results-oriented.
Throughout my academic career and hands-on marketing projects, I’ve gained experience developing
content strategies, conducting market and competitor analyses, writing persuasive copy, and creating
campaigns tailored to target audiences. I enjoy transforming insights into marketing that not only captures
attention but also drives measurable results.
I’m passionate about helping businesses strengthen their online presence, communicate their brand
effectively, and achieve their marketing goals. Whether you’re a startup looking to establish your brand or
an established business seeking fresh marketing support, I’m ready to help bring your vision to life.
Specialties:
- Social Media Strategy & Content Creation
- Market Research & Competitive Analysis
- Copywriting & Content Marketing
- Brand Strategy
- Digital Marketing
- Consumer Insights
- Marketing Campaign Planning
- 6 years' experience
- Joined July 2025
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Education
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Work experience· 4 roles
Manage Humber Polytechnic's social media accounts including Instagram, TikTok, Facebook, and X. Use CapCut to edit videos for TikTok and Instagram. Attend weekly meetings to brainstorm and plan future content. Write monthly blogs for SchoolFinder Group on topics related to student changes.
Managed Village Juicery and The Body Lab Method’s various social media accounts including Instagram, TikTok, Facebook, and Pinterest. Scheduled advertisements, promos, and demo videos using Later and Excel. Used CapCut to edit media videos for TikTok and Instagram. Attended weekly meetings to collaborate on new ideas to plan for future content. Reviewed and selected the appropriate social platforms to post content to drive engagement and increase brand awareness. Performed monthly competitive analytical analysis to establish differentiation points.
Executed competitive analysis to create advertising leverage. Created a mood board to launch a new Pinterest platform to engage end users. Scheduled content according to weekly film schedules. Created a vision board outlining the CEO's yearly goals. Proofread and created caption copy to ensure Arbre’s brand voice across social media platforms. Created advertisements through Canva and PowerPoint. Analyzed weekly social media analytics to review current state and refine approach for Instagram, Pinterest, and TikTok platforms.
Education
Certifications and awards
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