Kayhla Parsard

Available to hire

Hi, I'm Kayhla, a Freelance Marketing Specialist.

About

Hi, I’m Kayhla, a Freelance Marketing Specialist.
As a recent Bachelor of Commerce graduate with a specialization in Marketing, I help businesses build
meaningful connections with their audiences through strategic, data-driven marketing. I combine creativity
with analytical thinking to develop marketing solutions that increase brand awareness, engagement, and
growth.
My expertise includes social media marketing, market research and analysis, and copywriting. Whether
it’s creating compelling content, analyzing consumer trends, or developing marketing strategies backed by
research, I focus on delivering work that is both creative and results-oriented.
Throughout my academic career and hands-on marketing projects, I’ve gained experience developing
content strategies, conducting market and competitor analyses, writing persuasive copy, and creating
campaigns tailored to target audiences. I enjoy transforming insights into marketing that not only captures
attention but also drives measurable results.
I’m passionate about helping businesses strengthen their online presence, communicate their brand
effectively, and achieve their marketing goals. Whether you’re a startup looking to establish your brand or
an established business seeking fresh marketing support, I’m ready to help bring your vision to life.
Specialties:

  • Social Media Strategy & Content Creation
  • Market Research & Competitive Analysis
  • Copywriting & Content Marketing
  • Brand Strategy
  • Digital Marketing
  • Consumer Insights
  • Marketing Campaign Planning
  • 6 years' experience
  • Joined July 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Education

Work experience· 4 roles

Digital Marketing Intern · Humber Polytechnic (North & Lakeshore Campus)May 2024 – Present · 2 yrs 7 mos

Manage Humber Polytechnic's social media accounts including Instagram, TikTok, Facebook, and X. Use CapCut to edit videos for TikTok and Instagram. Attend weekly meetings to brainstorm and plan future content. Write monthly blogs for SchoolFinder Group on topics related to student changes.

Social Media Manager Intern · Second Sunday AgencyAug 2023 – Sep 2025 · 2 yrs 2 mos

Managed Village Juicery and The Body Lab Method’s various social media accounts including Instagram, TikTok, Facebook, and Pinterest. Scheduled advertisements, promos, and demo videos using Later and Excel. Used CapCut to edit media videos for TikTok and Instagram. Attended weekly meetings to collaborate on new ideas to plan for future content. Reviewed and selected the appropriate social platforms to post content to drive engagement and increase brand awareness. Performed monthly competitive analytical analysis to establish differentiation points.

Marketing Intern · ArbreMay 2023 – Sep 2025 · 2 yrs 5 mos

Executed competitive analysis to create advertising leverage. Created a mood board to launch a new Pinterest platform to engage end users. Scheduled content according to weekly film schedules. Created a vision board outlining the CEO's yearly goals. Proofread and created caption copy to ensure Arbre’s brand voice across social media platforms. Created advertisements through Canva and PowerPoint. Analyzed weekly social media analytics to review current state and refine approach for Instagram, Pinterest, and TikTok platforms.

HR & Marketing Intern · Auto Planet, BramptonMar 2020 – Sep 2025 · 5 yrs 7 mos

Education

Bachelor of Commerce in Marketing · Humber College, Lakeshore Campus2022 – 2025
High School Diploma · St. Edmund Campion, Brampton2017 – 2021

Certifications and awards

HubSpot Email Marketing Certification2025
Google Analytics Certified2025
HubSpot Certification2025

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