Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Marketing strategist with 7+ years of experience using customer insights, performance analytics, and digital content to drive business growth. Proven background leading retail operations, developing brand strategies, and creating cross-platform marketing campaigns. Use weekly business analytics (conversion, average transaction value, units per transaction, and loyalty metrics) to uncover revenue opportunities and help teams exceed sales and loyalty goals. Led and coached cross-functional teams, managed promotional campaigns, and used customer and business reporting to influence operational and sales decisions.…Marketing strategist with 7+ years of experience using customer insights, performance analytics, and digital content to drive business growth. Proven background leading retail operations, developing brand strategies, and creating cross-platform marketing campaigns. Use weekly business analytics (conversion, average transaction value, units per transaction, and loyalty metrics) to uncover revenue opportunities and help teams exceed sales and loyalty goals. Led and coached cross-functional teams, managed promotional campaigns, and used customer and business reporting to influence operational and sales decisions.

Kayla Bowie

Marketing Strategist, Digital Marketer, Content Strategist, +2





Marketing strategist with 7+ years of experience using customer insights, performance analytics, and digital content to drive business growth. Proven background leading retail operations, developing brand strategies, and creating cross-platform marketing campaigns. Use weekly business analytics (conversion, average transaction value, units per transaction, and loyalty metrics) to uncover revenue opportunities and help teams exceed sales and loyalty goals. Led and coached cross-functional teams, managed promotional campaigns, and used customer and business reporting to influence operational and sales decisions.…Marketing strategist with 7+ years of experience using customer insights, performance analytics, and digital content to drive business growth. Proven background leading retail operations, developing brand strategies, and creating cross-platform marketing campaigns. Use weekly business analytics (conversion, average transaction value, units per transaction, and loyalty metrics) to uncover revenue opportunities and help teams exceed sales and loyalty goals. Led and coached cross-functional teams, managed promotional campaigns, and used customer and business reporting to influence operational and sales decisions.

Available to hire

Marketing strategist with 7+ years of experience using customer insights, performance analytics, and digital content to drive business growth. Proven background leading retail operations, developing brand strategies, and creating cross-platform marketing campaigns.

Use weekly business analytics (conversion, average transaction value, units per transaction, and loyalty metrics) to uncover revenue opportunities and help teams exceed sales and loyalty goals. Led and coached cross-functional teams, managed promotional campaigns, and used customer and business reporting to influence operational and sales decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Co-Founder | Content Strategist at Her Gentle Life (branding/content management)

January 1, 2025 - Present

Created and managed multi-platform personal brand spanning Instagram, TikTok, blog, email, and digital products with consistent brand voice and content strategy. Built cohesive brand strategies across social media, website, blog, email, and digital products. Planned quarterly content themes and recurring educational series, created digital resources and online courses aligned to audience needs, and produced/edit video content across short and long formats.

Frontierland & Foxes Retail Store Manager (Retail operations/leadership; includes loyalty and performance coaching) at Her Gentle Life (summary includes retail manager responsibilities)

January 1, 2022 - Present

Coached and developed a team of 8–15 associates while driving performance through accountability, customer experience, and ongoing development. Supported weekly business analytics (conversion, ATV, UPT, and loyalty metrics) to identify revenue opportunities contributing to Fiscal 2025 sales plan results. Ended Fiscal 2024 with 20% above loyalty account goals and contributed to overall business improvement starting 2023 through 2025.

Merchandise/Marketing Strategy & Content Marketing Strategist (Retail Store Manager; summary includes coaching and analytics) at Frontierland & Foxes Retail Store (Retail Store Manager)

January 1, 2022 - Present

Led retail store operations and drove growth through customer insights and performance analytics. Managed associate performance through accountability, coaching, and ongoing development with a focus on customer experience and business goals. Utilized business reporting to influence operational and sales decisions and supported seasonal merchandising and promotional initiatives while maintaining brand standards. Improved business performance year over year through team leadership and coaching, and supported loyalty initiatives through measurable reporting.

Social Media Manager | Community Content Producer at Not specified

January 1, 2021 - Present

Collaborated with a team to create and organize an online space. Developed systems and processes to keep content organized and accessible. Planned, designed, and posted 200+ content pieces across Instagram, Facebook, Pinterest, and TikTok; engaged with community members across platforms. Researched relevant content ideas for customers, analyzed data weekly, and adjusted content strategy accordingly. Engaged in a customer focus group to gain deeper insight into customer viewpoints, resulting in 10k follower growth within 3 months.

Founder | Content Strategist at Maurice’s Her Gentle Life (co-founded/led brand strategy)

January 1, 2019 - Present

Developed cross-platform content strategy centered on Disney travel and lifestyle storytelling. Produced long-form YouTube videos alongside short-form Instagram/TikTok content. Planned SEO-friendly video concepts (titles, thumbnails, publishing schedules) and analyzed audience engagement to refine content strategy. Managed end-to-end content production in collaboration with a team from planning through publishing.

Educator (Pre-K-5th) & Data/Instructional Analyst at Not specified

January 1, 2017 - January 1, 2020

Tracked and analyzed data weekly to make changes in instruction based on data results. Communicated effectively with staff, parents, and students across multiple online platforms. Implemented time-management strategies while teaching and planning curriculum.