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Hi, I’m Kayla—a Raleigh-based creative with a passion for crafting visually compelling stories across social video, graphic design, and digital content production. I lead end-to-end projects from concept through distribution, balancing bold storytelling with data-driven optimization to grow audiences on Instagram, LinkedIn, and beyond. I thrive in cross-functional teams, collaborating with marketing and design stakeholders to align on unified social video strategies, manage multi-channel productions, and drive measurable engagement. I’m dedicated to delivering cohesive content that resonates with targeted communities while supporting brand goals with clear, actionable insights.…Hi, I’m Kayla—a Raleigh-based creative with a passion for crafting visually compelling stories across social video, graphic design, and digital content production. I lead end-to-end projects from concept through distribution, balancing bold storytelling with data-driven optimization to grow audiences on Instagram, LinkedIn, and beyond. I thrive in cross-functional teams, collaborating with marketing and design stakeholders to align on unified social video strategies, manage multi-channel productions, and drive measurable engagement. I’m dedicated to delivering cohesive content that resonates with targeted communities while supporting brand goals with clear, actionable insights.

Kayla Lucas

Graphic Designer, Video Editor, Content Producer, +2

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Hi, I’m Kayla—a Raleigh-based creative with a passion for crafting visually compelling stories across social video, graphic design, and digital content production. I lead end-to-end projects from concept through distribution, balancing bold storytelling with data-driven optimization to grow audiences on Instagram, LinkedIn, and beyond. I thrive in cross-functional teams, collaborating with marketing and design stakeholders to align on unified social video strategies, manage multi-channel productions, and drive measurable engagement. I’m dedicated to delivering cohesive content that resonates with targeted communities while supporting brand goals with clear, actionable insights.…Hi, I’m Kayla—a Raleigh-based creative with a passion for crafting visually compelling stories across social video, graphic design, and digital content production. I lead end-to-end projects from concept through distribution, balancing bold storytelling with data-driven optimization to grow audiences on Instagram, LinkedIn, and beyond. I thrive in cross-functional teams, collaborating with marketing and design stakeholders to align on unified social video strategies, manage multi-channel productions, and drive measurable engagement. I’m dedicated to delivering cohesive content that resonates with targeted communities while supporting brand goals with clear, actionable insights.

Available to hire

Hi, I’m Kayla—a Raleigh-based creative with a passion for crafting visually compelling stories across social video, graphic design, and digital content production. I lead end-to-end projects from concept through distribution, balancing bold storytelling with data-driven optimization to grow audiences on Instagram, LinkedIn, and beyond.

I thrive in cross-functional teams, collaborating with marketing and design stakeholders to align on unified social video strategies, manage multi-channel productions, and drive measurable engagement. I’m dedicated to delivering cohesive content that resonates with targeted communities while supporting brand goals with clear, actionable insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Content and Social Media Marketing Intern at Becton Dickinson

June 1, 2025 - June 1, 2026

Led strategy and execution of 10+ multichannel paid and organic content initiatives (social, email, blog) using Adobe Creative Suite; managed production timelines and brand compliance across medical, legal, and regulatory standards. Designed social media content templates in Canva to strengthen visual consistency and engagement across digital platforms, contributing to a 2M+ website visitor goal. Collaborated with digital content and analytics teams to conduct audience segmentation research and develop data-backed recommendations that shaped a targeted digital marketing strategy.

Digital Content Coordinator at Arts+

September 1, 2024 - September 1, 2025

Produced 15+ pieces of weekly short and long-form video content using Canva and CapCut, driving 50% follower growth within 6 months through strategic, on-brand visual storytelling. Built and maintained monthly analytics dashboards tracking paid and organic KPIs, including engagement, reach, audience growth, and ROI, translating performance data into actionable optimization recommendations. Managed multi-channel content production and digital communications for 20+ community events, aligning messaging and platform strategy to maximize reach and attendance.

Artist Mentor at Lorien Academy

August 1, 2023 - June 1, 2025

Supported end-to-end promotional campaigns for community-facing events, paid social promotion, and creative asset delivery. Produced weekly short-form photo and video content documenting student programming across digital channels, maintaining consistent brand storytelling and expanding brand awareness. Drove two-year, year-over-year student enrollment through targeted outreach, strategic messaging, and collaboration with internal and external stakeholders on recruitment communications.

Digital Marketing Intern at Miocoa Strategies

April 1, 2022 - October 1, 2022

Monitored paid social media and email performance metrics; implemented data-driven adjustments to enhance audience engagement. Designed and produced physical brand touchpoints for a membership subscription box launch (packaging, pen, water bottle, affirmation cards), ensuring visual consistency across consumer touchpoints. Prepared performance summaries for external clients, translating campaign analytics into clear, actionable insights and demonstrating measurable ROI.