Available to hire
Hello! I’m a design professional with over a decade of experience shaping athletic apparel and footwear. I thrive on turning club and consumer insights into innovative products, from concept to buy-ready execution, and I enjoy leading cross-functional teams to deliver on seasonal strategies. I’m passionate about creating performance-driven designs that align with brand storytelling and sustainability goals.
Currently at Castore, I lead design across technical performance, lifestyle, and accessory ranges, managing a team and collaborating with factories and partners worldwide to push boundaries in materiality, color, and production methods.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Head of Design (Mainline) at Castore Sportswear
January 1, 2025 - December 31, 2026Defining and delivering the Technical Performance, Lifestyle & Accessory ranges for Mens, Juniors & Womenswear; oversee design team; present ranges to the wider business; travel to Asia & Europe for Factory/Supplier visits; research sustainable fabrics and production methods; translate athlete and club insights into brand DNA.
Senior Designer at Castore Sportswear
January 1, 2023 - December 31, 2025Defining & delivering the Technical Performance, Lifestyle & Accessory ranges; outline seasonal mood boards and reference materials; travel for factory visits; support marketing to communicate seasonal propositions; collaborate with global teams and external partners.
Designer II at New Balance Athletic Shoes
January 1, 2017 - December 31, 2023Defined & delivered technical performance and lifestyle ranges; worked with color and development teams; travelled to the U.S., Asia & Europe for factory/supplier visits and trade shows; contributed to seasonal creative direction.
Designer I at New Balance Athletic Shoes
January 1, 2014 - December 31, 2016Developed concept designs for Football GBU licensed and non-licensed product concepts; produced technical drawings and supported development; participated in seasonal planning and consumer-focused concepts.
Apparel Designer at Warrior & New Balance Athletic Shoes
January 1, 2013 - December 31, 2014Apparel design for football and rugby product lines; contributed to seasonal concepts and inline collections.
Freelance Designer at Soccer Apparel Sports
January 1, 2012 - December 31, 2012Worked to design briefs for clubs; apparel ranges including T-shirts, hoodies, jackets, socks; collaborated with clients to deliver on-brand apparel.
Mid-Weight Designer at Print Action
January 1, 2010 - December 31, 2011Apparel designs and print-driven projects; branding and packaging concepts; large format posters and leaflets.
Graphic Designer (Voluntary Work Placement) at Talent2Trade
January 1, 2009 - December 31, 2009Designed journals, booklets, case studies and proposals; produced company overview materials for partner programs.
Graphic Artist at Yell Adworks
January 1, 2009 - December 31, 2009Created adverts and specs across multiple sizes; ensured accuracy and adherence to brand guidelines.
Sales Assistant at Selfridges & Co
January 1, 2004 - December 31, 2010Customer service, till operation, stock replenishment and visual merchandising; achieved department targets.
Mid-Weight Designer at Print Action
January 1, 2008 - January 1, 2011Apparel design (T-shirts, sweatshirts, etc.), large format print materials, corporate branding, packaging concepts; support across branding and marketing collateral.
Freelance Designer at Soccer Apparel
January 1, 2012 - December 31, 2012Apparel design for clubs and football-related projects, licensed and non-licensed product concepts; collaborate with clubs on briefs and timelines.
Education
BA Hons Graphic Design at Salford University
January 1, 2006 - December 31, 2009Art & Design Foundation at Salford University
January 1, 2005 - December 31, 2006AS/A2-Levels at Loreto College
January 1, 2003 - December 31, 2005GCSEs at Wellacre Technology College
January 1, 1998 - December 31, 2003BA Hons Graphic Design at Salford University
January 1, 2006 - January 1, 2009Art & Design Foundation at Salford University
January 1, 2005 - January 1, 20065 AS/A2-Levels at Loreto College
January 1, 2003 - January 1, 20059 GCSEs (A-C) at Wellacre Technology College
January 1, 1998 - January 1, 2003Qualifications
Industry Experience
Retail, Manufacturing, Media & Entertainment, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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