I'm a commercially astute and brand-obsessed Senior Marketing Leader with 15+ years of experience driving category-leading growth for iconic multinational FMCG brands. Having played a central role in the global expansion of Monster Energy (2012–2024), I blend strategic vision with performance-driven execution to turn brand ambition into market share leadership. I own end-to-end brand development, from shaping long-term innovation pipelines to managing multi-million euro A&P investments, and I excel at high-impact storytelling and cultural partnerships. I've led large-scale operations, guiding 70+ agencies and consultants to elevate brand presence in competitive markets.…

Kazmira Joy Krawchuk

I'm a commercially astute and brand-obsessed Senior Marketing Leader with 15+ years of experience driving category-leading growth for iconic multinational FMCG brands. Having played a central role in the global expansion of Monster Energy (2012–2024), I blend strategic vision with performance-driven execution to turn brand ambition into market share leadership. I own end-to-end brand development, from shaping long-term innovation pipelines to managing multi-million euro A&P investments, and I excel at high-impact storytelling and cultural partnerships. I've led large-scale operations, guiding 70+ agencies and consultants to elevate brand presence in competitive markets.…

Available to hire

I’m a commercially astute and brand-obsessed Senior Marketing Leader with 15+ years of experience driving category-leading growth for iconic multinational FMCG brands. Having played a central role in the global expansion of Monster Energy (2012–2024), I blend strategic vision with performance-driven execution to turn brand ambition into market share leadership.

I own end-to-end brand development, from shaping long-term innovation pipelines to managing multi-million euro A&P investments, and I excel at high-impact storytelling and cultural partnerships. I’ve led large-scale operations, guiding 70+ agencies and consultants to elevate brand presence in competitive markets.

See more

Language

English
Fluent
Spanish; Castilian
Intermediate
French
Intermediate
Italian
Beginner

Work Experience

Founder at ENJOY Marketing Collective
November 1, 2024 - Present
Founding Lead of a strategic marketing consultancy delivering high-level brand architecture, commercial partnership strategies, and full-funnel marketing transformation for global lifestyle and health-tech brands. Fractional CMO engagements for European lifestyle brands, providing strategic growth and P&L accountability and orchestrating global partnership ecosystems with elite athletes and brands. Led high-value commercial negotiations and activations for globally recognized partners including Ford, Monster Energy, DeWalt, Volcom and Insta360.
Head of Content & Communications EMEA at Monster Energy
February 1, 2012 - November 1, 2024
Strategic lead for Monster Energy's sports and lifestyle pillars across EMEA, directing total brand communications and a 70+ strong agency ecosystem. End-to-end brand & SKU ownership including global launches (e.g., Lewis Hamilton signature SKU); scale and operational excellence; high-stakes partnership management (Mercedes-AMG Petronas, McLaren F1); category-defining content for global VOD platforms (Netflix, Amazon Prime); data-driven team transformation and ROI improvements; central stakeholder collaboration ensuring UKI/EMEA activations aligned with the global plan.
Marketing Account Manager at KAOS Agency (now KiNC agency)
March 1, 2010 - February 1, 2012
Managed all UK client accounts, serving as the primary point of contact for brands including Nike ACG, Monster Energy, Skullcandy, Paul Frank, and more. Developed and executed national PR plans, secured significant media coverage, and delivered integrated marketing communications strategies for brands across the UK.

Education

Bachelor of Arts in Business Marketing, Management and Spanish at Newcastle University
January 1, 2004 - January 1, 2009
A Levels: English, Music, Economics at Nottingham High School for Girls
January 11, 2030 - January 1, 2004
Bachelor of Arts in Business Marketing, Management and Spanish at Newcastle University
January 1, 2004 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Other
    paper Darkfest events- Head of partnerships (2025) - https://www.youtube.com/watch?v=eTGV8kuFBWo&t=2s

    Darkfest events- Head of partnerships- I have been working on these events for 10 years and continue to help drive traffic, awareness and brand presence throughout the event and throughout the year.

    Highlights 2025

    2.4 million views

    Producer/ Head of Content & Communicationshttps://www.twine.net/signin)

    Highlights 2024

    4 million views

    Highlights 2023

    2.8 million views

    paper Origins Series - https://www.youtube.com/watch?v=0El_GfG4f4E&t=1s

    Working closely with a team of creatives and bringing together brands and athletes, I am an executive producer on this Origins Series which has racked up millions of organic views on Youtube.

    Origins series 
    Place of Thorns: Executive Producer

    1.4 million views (organic)

    Mirage - Executive Producer

    1.1 million views (organic)

    Le Jardin - Executive Producer

    810k views (Organic)