Kristen Bullock

Formulated B2B brand strategies across Healthcare, Financial Services and CPG. Managed up to five simultaneous campaigns, overseeing full rebrands, logo and tagline development, and seamless event execution. Conducted market research to refine strategies and facilitated communication between clients and creative teams for strategic alignment and timely delivery. Developed and managed monthly social media calendars, achieving 271% follower growth on LinkedIn and 450% on Instagram within one year. Led DE&I internal communications at a global wealth management firm and implemented project management tools to streamline campaign planning and cross-team coordination.

Led a global CPG campaign with a $1.6M talent budget, overseeing contract management, social media strategy, legal discussions, budget forecasting and cross-functional agency guidance. Directed 8 FY24 campaigns driving $700K in fees and managing $1.3M in OOP costs. Secured high-caliber talent and executed three global campaigns within 1.5 months. Orchestrated an exclusive talent campaign during the Superbowl timeframe, surpassing client benchmarks by 506%. Managed a three-person team, mentoring professional development and optimizing workflow. Oversaw budgeting across a 14-activity project totaling $2.5M in fees and expenses. Served as primary liaison for client and integrated agency communications. Partnered with national charities to develop underfunded basketball courts. Orchestrated high-profile events with celebrity chefs, influencers, and consumer activations. Used audience insights to craft data-driven go-to-market strategies for a topical pain-relief brand.

Formulated B2B brand strategies within Healthcare, Financial Services, and CPG industries. Managed up to five campaigns simultaneously including full rebrands and event executions aimed at elevating client experience. Conducted market research using data-driven insights to refine strategies. Facilitated communication between clients and creative teams ensuring alignment and timely delivery. Developed and managed monthly social media calendars, growing LinkedIn followers by 271% and Instagram by 450% within one year. Led DE&I internal communications strategy at a global wealth management firm, enhancing inclusive messaging. Implemented project management tools improving campaign planning and coordination.