Kristen Bullock

Account Director at United Entertainment Group

Spearheaded a major campaign for a global CPG company managing $1.6M talent budgets focusing on contracts, social media, legal discussions, budgeting, and agency guidance. Led sports partnership strategies securing collaborations across professional and collegiate teams and NIL deals to amplify brand presence in athletics. Directed 8 campaigns in FY24 delivering $700K in fees and managing $1.3M in out-of-pocket costs. Executed rapid talent acquisition and three global campaigns within 1.5 months. Orchestrated an exclusive Super Bowl talent campaign surpassing benchmarks by 506%. Managed and mentored a team of three, optimizing workflow and development. Oversaw budgets and forecasts across a 14-activity project with $2.5M in fees and expenses. Served as primary client and agency liaison. Collaborated with national charities on basketball court development and coordinated high-profile events featuring celebrity chefs and influencers. Applied audience insights and competitive analysis to

Account Executive at HATCH the Agency

Formulated B2B brand strategies within Healthcare, Financial Services, and CPG industries. Managed up to five campaigns simultaneously including full rebrands and event executions aimed at elevating client experience. Conducted market research using data-driven insights to refine strategies. Facilitated communication between clients and creative teams ensuring alignment and timely delivery. Developed and managed monthly social media calendars, growing LinkedIn followers by 271% and Instagram by 450% within one year. Led DE&I internal communications strategy at a global wealth management firm, enhancing inclusive messaging. Implemented project management tools improving campaign planning and coordination.

Marketing Specialist at Affect Mental Health

Managed two social media platforms supporting mental health initiatives ensuring continuous content moderation and resource accessibility. Thrived in a fast-paced startup environment by applying resourcefulness and strategic pivoting. Developed onboarding materials, interviewed, and trained 15 employees. Designed and facilitated orientation programs for 40-60 new team members.

Fan and Youth Engagement Associate at Boston Red Sox

Oversaw Red Sox Fan and Youth Club memberships with an average of four new account openings per shift. Engaged hundreds of fans daily educating them on the ballpark app, boosting app downloads and enhancing the fan experience.

Account Director at United Entertainment Group

Led a global CPG campaign with a $1.6M talent budget, overseeing contract management, social media strategy, legal discussions, budget forecasting and cross-functional agency guidance. Directed 8 FY24 campaigns driving $700K in fees and managing $1.3M in OOP costs. Secured high-caliber talent and executed three global campaigns within 1.5 months. Orchestrated an exclusive talent campaign during the Superbowl timeframe, surpassing client benchmarks by 506%. Managed a three-person team, mentoring professional development and optimizing workflow. Oversaw budgeting across a 14-activity project totaling $2.5M in fees and expenses. Served as primary liaison for client and integrated agency communications. Partnered with national charities to develop underfunded basketball courts. Orchestrated high-profile events with celebrity chefs, influencers, and consumer activations. Used audience insights to craft data-driven go-to-market strategies for a topical pain-relief brand.

Account Executive at HATCH the Agency

Formulated B2B brand strategies across Healthcare, Financial Services and CPG. Managed up to five simultaneous campaigns, overseeing full rebrands, logo and tagline development, and seamless event execution. Conducted market research to refine strategies and facilitated communication between clients and creative teams for strategic alignment and timely delivery. Developed and managed monthly social media calendars, achieving 271% follower growth on LinkedIn and 450% on Instagram within one year. Led DE&I internal communications at a global wealth management firm and implemented project management tools to streamline campaign planning and cross-team coordination.

Marketing Specialist at Affect Mental Health (Start-Up)

Managed two social media platforms supporting mental health initiatives, ensuring 24/7 content moderation and resource accessibility. Thrived in a fast-paced startup environment, navigated shifting priorities, and trained 15 employees. Designed and facilitated orientation programs for 40-60 new team members.