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Hi, I’m Kristina Dirksen, a creative marketing professional based in Boston. I specialize in shaping brand stories that resonate across B2B and retail, blending storytelling with data-driven tactics to drive growth. I enjoy hands-on PR, multimedia production, and cross-functional collaboration, turning ideas into engaging experiences and measurable results. I’m known for creativity, adaptability, and a practical, roll-up-your-sleeves approach to campaigns that connect with audiences in authentic ways.…Hi, I’m Kristina Dirksen, a creative marketing professional based in Boston. I specialize in shaping brand stories that resonate across B2B and retail, blending storytelling with data-driven tactics to drive growth. I enjoy hands-on PR, multimedia production, and cross-functional collaboration, turning ideas into engaging experiences and measurable results. I’m known for creativity, adaptability, and a practical, roll-up-your-sleeves approach to campaigns that connect with audiences in authentic ways.

Kristina Dirksen

Content Creator, Copywriter, Digital Marketer, +5

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Hi, I’m Kristina Dirksen, a creative marketing professional based in Boston. I specialize in shaping brand stories that resonate across B2B and retail, blending storytelling with data-driven tactics to drive growth. I enjoy hands-on PR, multimedia production, and cross-functional collaboration, turning ideas into engaging experiences and measurable results. I’m known for creativity, adaptability, and a practical, roll-up-your-sleeves approach to campaigns that connect with audiences in authentic ways.…Hi, I’m Kristina Dirksen, a creative marketing professional based in Boston. I specialize in shaping brand stories that resonate across B2B and retail, blending storytelling with data-driven tactics to drive growth. I enjoy hands-on PR, multimedia production, and cross-functional collaboration, turning ideas into engaging experiences and measurable results. I’m known for creativity, adaptability, and a practical, roll-up-your-sleeves approach to campaigns that connect with audiences in authentic ways.

Available to hire

Hi, I’m Kristina Dirksen, a creative marketing professional based in Boston. I specialize in shaping brand stories that resonate across B2B and retail, blending storytelling with data-driven tactics to drive growth.

I enjoy hands-on PR, multimedia production, and cross-functional collaboration, turning ideas into engaging experiences and measurable results. I’m known for creativity, adaptability, and a practical, roll-up-your-sleeves approach to campaigns that connect with audiences in authentic ways.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

PR/ Marketing Director at Fossil Inc

June 1, 2025 - September 5, 2025

Orchestrated PR strategy to boost product awareness via influencer partnerships, media placements, and collaborations; conducted market research to refine messaging for target segments; led content and ad strategy across e-commerce and social platforms; directed a full website redesign to improve UX, SEO, and product positioning; developed press releases, catalogs, and launch materials; executed data-driven social and email campaigns to improve retention and reach; oversaw seasonal campaigns and vendor coordination for digital and physical marketing assets.

Marketing Manager at Bloomfire

February 1, 2025 - September 5, 2025

Led strategic campaigns and content development, contributing to a substantial portion of revenue by integrating B2B SaaS experience with targeted market research; crafted high-performing copy for landing pages, emails, blogs, product marketing assets, and website content; led a comprehensive webinar program, developing topics, writing scripts, promoting events, and repurposing content to drive over $350K in influenced sales; produced multimedia content including short-form videos and branded social assets; directed major marketing campaigns with cross-functional teams to optimize product messaging and launch activities; played a key role in a company-wide rebrand across voice, visuals, and positioning.

Junior Marketing Manager at SEVA

June 1, 2023 - September 5, 2025

Led PR and marketing efforts during a company merger, boosting brand visibility and aligning messaging across teams; executed email and social campaigns using analytics to refine targeting and performance; created digital marketing materials including case studies, eBooks, blogs, and technical content for B2B audiences; organized company-wide events, managing budgets, logistics, and performance metrics; spearheaded a website redesign to improve UX and enable scalable SEO and content growth; conducted market research and wrote technical content on AI and tech for the company blog and landing pages.

PR / Marketing Director at Fossil Inc

June 1, 2025 - September 5, 2025

Directed PR and marketing initiatives, increasing product awareness through influencer partnerships, media placements, and branded collaborations; conducted market research to refine messaging for target segments. Led content and ad strategy across e-commerce and social channels; supervised a full website redesign to improve UX, SEO, and ensure consistent product positioning. Developed press releases, catalogs, and launch materials to support new product rollouts while equipping sales with clear value propositions. Executed data-driven social and email campaigns to boost retention and expand reach; oversaw seasonal campaigns and content production across digital and physical marketing assets.

Marketing Manager at BloomFire

February 1, 2025 - September 5, 2025

Drove strategic campaigns and content development, contributing to up to 80% of revenue by integrating B2B SaaS experience with targeted market research. Crafted high-performing copy for landing pages, emails, blogs, product marketing assets, and website content. Led a comprehensive webinar program—topic development, scripting, promotion, and repurposing content to empower sales and generate over $350K in influenced sales. Produced multimedia content including short-form videos and branded social assets to support go-to-market initiatives. Directed major marketing campaigns, coordinating with sales and design teams to optimize messaging and launches; played a key role in a company-wide rebrand.

Junior Marketing Manager at SEVA

June 1, 2023 - September 5, 2025

Led PR and marketing during a company merger, boosting brand visibility and aligning messaging across teams. Executed email and social campaigns using analytics tools to refine targeting and improve performance. Created digital marketing materials including case studies, eBooks, blog articles, and technical web content for B2B audiences. Organized company-wide events, managing budgets, logistics, and performance metrics to increase brand engagement. Spearheaded a website redesign to improve user experience and lay the foundation for scalable SEO and content growth. Conducted market research and wrote technical content related to AI and tech for the company blog and landing pages.

PR / Marketing at Fossil Inc

June 1, 2025 - October 2, 2025

Orchestrated a successful PR strategy that increased product awareness through influencer partnerships, media placements, and branded collaborations; conducted market research to refine messaging aligned with target segments. Led content and ad strategy across e-commerce and social platforms. Directed a full-scale website redesign to enhance UX, improve SEO, and ensure consistent product positioning and brand messaging. Developed press releases, product catalogs, and launch materials to support new product rollouts while equipping sales teams with clear value propositions. Executed data-driven social and email campaigns using audience insights to improve retention, expand reach, and deepen engagement. Oversaw seasonal campaigns, coordinated with creative vendors, and led content production across digital and physical marketing assets.

Junior Marketing Manager at SEVA (formerly Talla)

June 1, 2023 - October 2, 2025

Spearheaded PR and marketing strategy during a company merger, aligning cross-team messaging and boosting brand visibility across B2B channels. Executed targeted email and social media campaigns, leveraging analytics to improve audience segmentation, engagement, and conversion rates. Created a suite of digital marketing assets including case studies, eBooks, blog content, and technical web copy tailored to AI and SaaS audiences. Organized and managed company-wide events and webinars, overseeing budgets, vendor relations, and logistics to strengthen brand engagement. Led a full website redesign, improving SEO performance, scalability, and user experience. Collaborated with leadership and sales teams to translate technical product features into compelling value propositions, driving customer adoption.

Marketing Manager at Bloomfire

February 1, 2025 - October 2, 2025

Directed integrated marketing campaigns, overseeing strategy, production, and execution across digital, PR, and sales channels to strengthen brand presence. Developed and executed a comprehensive webinar and live event program, managing topics, scripts, logistics, promotion, and content repurposing to drive engagement and revenue. Produced high-performing content including landing pages, email campaigns, blogs, case studies, eBooks, social assets, and video content, supporting go-to-market initiatives and product launches. Spearheaded major rebrand initiatives and website redesigns, redefining voice, visuals, and positioning to improve user experience and align with market needs. Partnered with cross-functional teams to align marketing efforts with business goals, leveraging analytics and market research to refine targeting and improve performance. Organized company-wide events, overseeing budgets, vendor relations, and performance metrics to increase brand engagement and visibility.

PR / Marketing at Fossiel Inc

June 1, 2025 - October 2, 2025

Orchestrated a PR strategy increasing product awareness through influencer partnerships, media placements, and branded collaborations; led content and ad strategy across e-commerce and social platforms; directed a full-scale website redesign to enhance UX, SEO, and ensure consistent product positioning and brand messaging; developed press releases, product catalogs, and launch materials; executed data-driven social and email campaigns using audience insights to improve retention, expand reach, and deepen engagement; oversaw seasonal campaigns, coordinated with creative vendors, and led content production across digital and physical marketing assets.

Junior Marketing Manager at SEVA (formerly Talla)

June 1, 2023 - October 2, 2025

Spearheaded PR and marketing strategy during a company merger, aligning cross-team messaging and boosting brand visibility across B2B channels; executed targeted email and social media campaigns, leveraging analytics to improve audience segmentation, engagement, and conversion rates; created a suite of digital assets including case studies, eBooks, blog content, and technical web copy tailored to AI and SaaS audiences; organized and managed company-wide events and webinars; led a full website redesign, improving SEO performance, scalability, and user experience; collaborated with leadership and sales teams to translate technical product features into compelling value propositions, driving customer adoption.

Marketing Manager at BloomFire

February 1, 2025 - October 2, 2025

Directed integrated marketing campaigns, overseeing strategy, production, and execution across digital, PR, and sales channels to strengthen brand presence; developed and executed a comprehensive webinar and live event program, managing topics, scripts, logistics, promotion, and content repurposing to drive engagement and revenue; produced high-performing content including landing pages, email campaigns, blogs, case studies, eBooks, social assets, and video content, supporting go-to-market initiatives and product launches; led major rebrand initiatives and website redesigns, redefining voice, visuals, and positioning to improve user experience and align with market needs; partnered with cross-functional teams to align marketing efforts with business goals, leveraging analytics and market research to refine targeting and improve performance; organized company-wide events, overseeing budgets, vendor relations, and performance metrics to increase brand engagement and visibility.