Hi, I'm Keely! I'm a copywriter and psychologist who uses emotional triggers, positive brand messaging, and empathy to drive sales, loyalty, and connections. I create mental health and wellness content at scale, blending trauma-informed insights with strategic messaging to grow engagement, optimize SEO, and support audiences across social, web, and campaigns.

Keely Boyle

Hi, I'm Keely! I'm a copywriter and psychologist who uses emotional triggers, positive brand messaging, and empathy to drive sales, loyalty, and connections. I create mental health and wellness content at scale, blending trauma-informed insights with strategic messaging to grow engagement, optimize SEO, and support audiences across social, web, and campaigns.

Available to hire

Hi, I’m Keely! I’m a copywriter and psychologist who uses emotional triggers, positive brand messaging, and empathy to drive sales, loyalty, and connections.

I create mental health and wellness content at scale, blending trauma-informed insights with strategic messaging to grow engagement, optimize SEO, and support audiences across social, web, and campaigns.

See more

Language

English
Fluent
French
Intermediate
Spanish; Castilian
Intermediate
Arabic
Beginner

Work Experience

Mental Health Copy Writer at Meraki Lane
January 1, 2019 - January 1, 2024
Delivered mental health content, created blogs and copy; provided follow-up and referrals for ongoing mental health services.
Psychologist at Saint Andrew's Refugee Services
March 1, 2019 - May 1, 2025
Created UNHCR case studies and mental health reports that inform global programs. Delivered trauma-informed care to asylum-seekers and refugees with compassion and impact. Designed and led mental health trainings, empowering staff and improving support systems.
Mental Health Copy Writer at Looking Glass Psychology
January 1, 2024 - Present
Launched the Mental Health section, growing blog traffic to 2M+ monthly readers. Created trauma-informed, accessible content that built trust and boosted engagement. Applied SEO strategies to improve search rankings and audience reach.
Mental Health Consultant at Edinburgh Central Mosque
September 1, 2016 - December 1, 2017
Authored successful grant proposals to secure funding for mental health support programs. Designed protocols and coordinated group therapy for refugees, migrants, and displaced persons. Planned awareness and psycho-educational events, reducing stigma and improving community mental health.
Copywriter at RS Smith
January 1, 2019 - Present
Manages copywriting for clients across social, email, web, and sales. Writes and optimizes SEO- and conversion-focused content across multiple campaigns. Creates on-brand messaging for executive assistant and coaching services.
Copywriter at Meraki Lane
April 1, 2019 - January 1, 2024
Launched and led the Mental Health section, growing blog traffic to 2M+ monthly readers. Created trauma-informed, accessible content that built trust and boosted engagement. Applied SEO strategies to improve search ranking and audience reach. Formatted and published articles in WordPress, optimizing readability and UX.
Copywriter at White Dove Gannon
June 1, 2019 - October 1, 2024
Created UNHC case studies and mental health reports that informed global programs. Delivered trauma-informed care to asylum-seekers and refugees with compassion and impact. Designed and led mental health trainings, empowering staff and improving support systems. Conducted psychological assessments and provided ongoing support to trauma-focused client populations.
Copywriter at Therapy Practice Solutions
January 1, 2025 - February 1, 2026
Drives high-converting, psychology-based marketing campaigns that increased conversion rates by 22–38%. Produces SEO-optimized content that grew organic traffic by 45% in 6 months. Blends clinical insight with strategic messaging to increase email click-through rates by 28%.

Education

Master of Mental Health at University of Edinburgh
September 1, 2016 - September 1, 2017
Bachelor of Psychology and Sociology at Western Michigan University
June 1, 2013 - April 1, 2016
French Diploma at Université de Franche-Comté
January 1, 2015 - June 1, 2015
Bachelor of French at Western Michigan University
June 1, 2013 - April 1, 2016
Bachelor of Psychology and Sociology at Western Michigan University
June 1, 2013 - April 1, 2016
Diploma (French) at Université de Franche-Comté
January 1, 2015 - June 1, 2015
Master of Mental Health at University of Edinburgh
September 1, 2016 - September 1, 2017

Qualifications

British Psychological Society accreditation
January 11, 2030 - March 16, 2026
Certified Mindfulness and Meditation Teacher
June 1, 2022 - May 1, 2024
Mindfulness Meditation Teacher Training
June 1, 2022 - May 1, 2024

Industry Experience

Healthcare, Education, Professional Services, Non-Profit Organization, Media & Entertainment, Software & Internet