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Hi, I'm Keely! I'm a copywriter and psychologist who uses emotional triggers, positive brand messaging, and empathy to drive sales, loyalty, and connections. I create mental health and wellness content at scale, blending trauma-informed insights with strategic messaging to grow engagement, optimize SEO, and support audiences across social, web, and campaigns.…

Keely Boyle

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Hi, I'm Keely! I'm a copywriter and psychologist who uses emotional triggers, positive brand messaging, and empathy to drive sales, loyalty, and connections. I create mental health and wellness content at scale, blending trauma-informed insights with strategic messaging to grow engagement, optimize SEO, and support audiences across social, web, and campaigns.…

Available to hire

Hi, I’m Keely! I’m a copywriter and psychologist who uses emotional triggers, positive brand messaging, and empathy to drive sales, loyalty, and connections.

I create mental health and wellness content at scale, blending trauma-informed insights with strategic messaging to grow engagement, optimize SEO, and support audiences across social, web, and campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Intermediate

Spanish; Castilian

Intermediate

Arabic

Beginner

Work Experience

Mental Health Copy Writer at Meraki Lane

January 1, 2019 - January 1, 2024

Delivered mental health content, created blogs and copy; provided follow-up and referrals for ongoing mental health services.

Psychologist at Saint Andrew's Refugee Services

March 1, 2019 - May 1, 2025

Created UNHCR case studies and mental health reports that inform global programs. Delivered trauma-informed care to asylum-seekers and refugees with compassion and impact. Designed and led mental health trainings, empowering staff and improving support systems.

Mental Health Copy Writer at Looking Glass Psychology

January 1, 2024 - Present

Launched the Mental Health section, growing blog traffic to 2M+ monthly readers. Created trauma-informed, accessible content that built trust and boosted engagement. Applied SEO strategies to improve search rankings and audience reach.

Mental Health Consultant at Edinburgh Central Mosque

September 1, 2016 - December 1, 2017

Authored successful grant proposals to secure funding for mental health support programs. Designed protocols and coordinated group therapy for refugees, migrants, and displaced persons. Planned awareness and psycho-educational events, reducing stigma and improving community mental health.

Copywriter at RS Smith

January 1, 2019 - Present

Manages copywriting for clients across social, email, web, and sales. Writes and optimizes SEO- and conversion-focused content across multiple campaigns. Creates on-brand messaging for executive assistant and coaching services.

Copywriter at Meraki Lane

April 1, 2019 - January 1, 2024

Launched and led the Mental Health section, growing blog traffic to 2M+ monthly readers. Created trauma-informed, accessible content that built trust and boosted engagement. Applied SEO strategies to improve search ranking and audience reach. Formatted and published articles in WordPress, optimizing readability and UX.

Copywriter at White Dove Gannon

June 1, 2019 - October 1, 2024

Created UNHC case studies and mental health reports that informed global programs. Delivered trauma-informed care to asylum-seekers and refugees with compassion and impact. Designed and led mental health trainings, empowering staff and improving support systems. Conducted psychological assessments and provided ongoing support to trauma-focused client populations.

Copywriter at Therapy Practice Solutions

January 1, 2025 - February 1, 2026

Drives high-converting, psychology-based marketing campaigns that increased conversion rates by 22–38%. Produces SEO-optimized content that grew organic traffic by 45% in 6 months. Blends clinical insight with strategic messaging to increase email click-through rates by 28%.