I am a motivated and adaptable advertising graduate with extensive experience in brand strategy development, marketing campaign management, and cross-functional collaboration. I have a proven track record in enhancing brand presence, scaling business operations, and driving successful marketing initiatives. Proficient in Microsoft Office, multiple CRM systems, and Adobe software. I am reliable and hardworking, eager to leverage my expertise for impactful contributions in sales and marketing. I have led measurable campaigns and product launches across digital, print, and events, and I enjoy turning insights into action. Highlights include delivering a social media plan for a sell-out event, launching a client's online training business to seven figures by building a reliable sales funnel, and helping teams grow their user base with data-driven marketing.

Kel Dickson

I am a motivated and adaptable advertising graduate with extensive experience in brand strategy development, marketing campaign management, and cross-functional collaboration. I have a proven track record in enhancing brand presence, scaling business operations, and driving successful marketing initiatives. Proficient in Microsoft Office, multiple CRM systems, and Adobe software. I am reliable and hardworking, eager to leverage my expertise for impactful contributions in sales and marketing. I have led measurable campaigns and product launches across digital, print, and events, and I enjoy turning insights into action. Highlights include delivering a social media plan for a sell-out event, launching a client's online training business to seven figures by building a reliable sales funnel, and helping teams grow their user base with data-driven marketing.

Available to hire

I am a motivated and adaptable advertising graduate with extensive experience in brand strategy development, marketing campaign management, and cross-functional collaboration. I have a proven track record in enhancing brand presence, scaling business operations, and driving successful marketing initiatives. Proficient in Microsoft Office, multiple CRM systems, and Adobe software. I am reliable and hardworking, eager to leverage my expertise for impactful contributions in sales and marketing.

I have led measurable campaigns and product launches across digital, print, and events, and I enjoy turning insights into action. Highlights include delivering a social media plan for a sell-out event, launching a client’s online training business to seven figures by building a reliable sales funnel, and helping teams grow their user base with data-driven marketing.

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Work Experience

Senior Brand Manager at Keyfix
March 1, 2025 - Present
Support the development and execution of brand and marketing plans across digital, print, and events; manage integrated campaigns including creative development, social content, email, and product marketing; coordinate website updates, literature creation, video content, and case studies; collaborate with sales teams and external partners to ensure effective brand communication; manage agency partners for PR, digital, and creative production.
Marketing Manager at TeamFeePay
September 1, 2023 - March 1, 2025
Spearhead marketing strategies to enhance brand visibility and engagement across multiple platforms; oversee the development and execution of campaigns aimed at customer acquisition and retention; collaborate with cross-functional teams to ensure cohesive brand messaging and alignment with company objectives; implement marketing automation workflows to nurture leads and optimise sales outcomes; monitor campaign performance metrics, providing insights to inform future strategies.
Fan Engagement Specialist at Supreme Committee
January 1, 2022 - September 1, 2023
Developed and implemented fan engagement activities to meet host country and sponsor KPIs, contributing to increased brand visibility; created weekly newsletters and brand activations, collaborating with ambassadors to enhance brand presence; ensured fans’ viewpoints were represented through direct engagement and meetups.
Freelancer at The Big Giraffe
April 1, 2018 - January 1, 2022
Led marketing campaigns for diverse clients, enhancing their online presence through organic and paid methods; conducted market research to inform campaign strategies, resulting in improved ROI for clients; created landing pages and sales funnels to drive conversions for businesses in various industries, including beauty, food, and construction.
Social Media Executive at mxb Shopper Marketing
January 1, 2017 - April 1, 2018
Managed social media accounts, developing engaging content that increased brand awareness; led pitches for new clients and collaborated with cross-functional teams to ensure brand consistency; monitored competitor activity and generated insights to inform social media strategies.
Digital Content Producer at Irish Football Association (IFA)
August 1, 2015 - January 1, 2017
Maintained IFA media, primarily web-based media including web page updates, social media management, and email marketing campaigns; edited videos and created graphics to enhance online engagement; developed and executed marketing plans for major events, including EURO 2016 and the Women’s Under-19 Championship 2017.

Education

BSc (Hons) Advertising at University of Ulster, Magee
January 1, 2011 - July 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services