Available to hire
Hi, I’m Kelley Brassington, a creative and data-driven marketing graduate relocating to UK in January. I blend storytelling with analytics to build authentic brands, grow audiences, and deliver measurable results across education and creative sectors.
I’m passionate about brand development, social media strategy, and campaign management. I enjoy collaborating with teams to drive student recruitment, community engagement, and meaningful brand experiences that resonate online and offline.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Co-founder, Vice President, Head of Social Media & Event Marketing at Women of BIMM Society
June 30, 2023 - August 7, 2025Co-founded and led a society with 12 committee members focused on promoting and supporting women in music. Organized and facilitated meetings, brainstormed and planned events for society members, and managed the society's social media marketing to promote initiatives and collaborations with college faculty and external organizations.
Social Media Manager & Cafe Manager at Blackberry Cafe
August 31, 2023 - August 7, 2025As Social Media Manager, designed marketing schedules and created diverse content including video, photo, and graphics to grow social media presence, increasing followers by over 50% and engagement by 29%. As Cafe Manager, managed local business relationships, created staff rosters, handled cash flow and income spreadsheets, trained staff, and fostered a positive work environment.
Social Media Manager & Cafe Manager at Blackberry Cafe
August 31, 2024 - August 7, 2025Continued managing social media campaigns and cafe operations during summer period, strengthening brand engagement and streamlining daily management tasks.
Head of Music / Musical Director / Singing Teacher at Moore School of Performing Arts
November 1, 2021 - PresentTeach and encourage children and young adults aged 7-22 in vocal techniques, music theory, confidence, and performance across different styles and settings including group, chorus, and individual sessions. Directed and organized multiple music shows, galas, and performances, applying strong leadership, communication, and organizational skills daily.
Head of Marketing & Social Media at Moore School of Performing Arts
September 1, 2025 - November 26, 2025Led digital strategy to build brand awareness, engagement and community; oversaw content creation, campaigns and analytics to enhance visibility and student recruitment. Applied data-driven insights and creative campaigns to foster loyalty and measurable growth, while coordinating cross-functional teams and maintaining high-quality music program knowledge.
Social Media & Cafe Manager at BlackBerry Cafe
August 31, 2023 - August 31, 2023Developed and executed targeted social media campaigns, creating multimedia content (Canva, CapCut). Increased social media following by 52% and engagement by 29%, driving brand awareness and KPI success. Strengthened brand identity through visual rebranding and SEO/SEM optimisation. Integrated a brand implementation strategy, enhancing visual identity and storytelling.
Social Media & Cafe Manager at BlackBerry Cafe
August 31, 2024 - August 31, 2024Developed and executed targeted social media campaigns, creating multimedia content (Canva, CapCut). Increased social media following by 52% and engagement by 29%, driving brand awareness and KPI success. Strengthened brand identity through visual rebranding and SEO/SEM optimisation. Integrated a brand implementation strategy, enhancing visual identity and storytelling.
Co-Founder & Head of Events Marketing at Women of BIMM, BIMM University Dublin
June 30, 2023 - June 30, 2023Co-founded a college feminist society, serving as Secretary and Head of Events Marketing, coordinating campaigns and events to drive member engagement, promote inclusivity, and amplify the society’s mission and visibility on campus. Developed brand presence and engagement strategies across social media channels. Coordinated society events and marketing collaborations with external partners (WomensAid, SafeGigs Ireland). Enhanced community visibility through digital storytelling and strategic communication.
Education
BA Commercial Modern Music at BIMM University
January 1, 2020 - June 30, 2024MSc Marketing at Technological University Dublin
January 1, 2024 - December 31, 2025BA (Hons) Commercial Modern Music at BIMM University Dublin
January 1, 2020 - January 1, 2024MSc Marketing at Technological University Dublin
January 1, 2024 - January 1, 2025Qualifications
Finalist Shortlist for the ENFUSE Digital Marketing Competition (Enterprise Ireland)
January 1, 2025 - August 7, 2025Diploma in Public Relations & Social Media (online)
June 5, 2023 - September 22, 2023Industry Experience
Media & Entertainment, Education, Retail, Professional Services
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
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