Kelley Moore
I'm Kelley Moore, a Creative Director, Executive Producer, and Content Strategist with 15+ years shaping technology, healthcare, lifestyle brands, e-commerce, and nonprofit storytelling.
About
I’m Kelley Moore, a Creative Director, Executive Producer, and Content Strategist with 15+ years shaping technology, healthcare, lifestyle brands, e-commerce, and nonprofit storytelling. I translate complex ideas into emotionally resonant narratives and scalable content platforms, blending creative intuition with data-driven decision making. I embrace AI-enabled production workflows and audience analytics to boost performance without losing the human connection that makes stories land.
I’ve grown YouTube audiences, produced high-volume digital content, and directed national broadcast segments for major programs and brands. I’ve planned executive events at international stages like the Tour de France, managed multi-million production budgets, and built content ecosystems that align with business goals. No matter the platform, the aim remains the same: create something that makes people feel something that matters.
- 20 years' experience
- Joined April 2026
Industry experience
- Healthcare
- Non-Profit Organization
- Media & Entertainment
- Software & Internet
- Professional Services
- Retail
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Work experience· 8 roles
Built and led the creative function across video, digital, and brand storytelling during a period of growth and repositioning. Launched and scaled YouTube and social content to drive patient acquisition and program awareness. Directed narrative strategy across campaigns, digital marketing, and brand communications. Introduced AI-informed content workflows to improve performance and production efficiency. Led website storytelling and digital experience alignment across patient touchpoints.
Led storytelling strategy and video production for global developer audiences. Grew YouTube subscriber base by 40% and increased engagement by 20% through audience-driven content strategy. Produced short-form and long-form content and digital programming to strengthen platform adoption. Built scalable creative production systems and coached developers, product managers, and executives to become compelling on-camera communicators.
Reimagined storytelling, partnerships, and fundraising strategy for a mission-driven nonprofit. Developed emotionally resonant campaigns, strengthened donor engagement, and led experiential fundraising events. Directed organizational narrative strategy across stakeholders, press, and public platforms.
Education
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