I'm Kelley Moore, a Creative Director, Executive Producer, and Content Strategist with 15+ years shaping technology, healthcare, lifestyle brands, e-commerce, and nonprofit storytelling. I translate complex ideas into emotionally resonant narratives and scalable content platforms, blending creative intuition with data-driven decision making. I embrace AI-enabled production workflows and audience analytics to boost performance without losing the human connection that makes stories land. I've grown YouTube audiences, produced high-volume digital content, and directed national broadcast segments for major programs and brands. I’ve planned executive events at international stages like the Tour de France, managed multi-million production budgets, and built content ecosystems that align with business goals. No matter the platform, the aim remains the same: create something that makes people feel something that matters.

Kelley Moore

I'm Kelley Moore, a Creative Director, Executive Producer, and Content Strategist with 15+ years shaping technology, healthcare, lifestyle brands, e-commerce, and nonprofit storytelling. I translate complex ideas into emotionally resonant narratives and scalable content platforms, blending creative intuition with data-driven decision making. I embrace AI-enabled production workflows and audience analytics to boost performance without losing the human connection that makes stories land. I've grown YouTube audiences, produced high-volume digital content, and directed national broadcast segments for major programs and brands. I’ve planned executive events at international stages like the Tour de France, managed multi-million production budgets, and built content ecosystems that align with business goals. No matter the platform, the aim remains the same: create something that makes people feel something that matters.

Available to hire

I’m Kelley Moore, a Creative Director, Executive Producer, and Content Strategist with 15+ years shaping technology, healthcare, lifestyle brands, e-commerce, and nonprofit storytelling. I translate complex ideas into emotionally resonant narratives and scalable content platforms, blending creative intuition with data-driven decision making. I embrace AI-enabled production workflows and audience analytics to boost performance without losing the human connection that makes stories land.

I’ve grown YouTube audiences, produced high-volume digital content, and directed national broadcast segments for major programs and brands. I’ve planned executive events at international stages like the Tour de France, managed multi-million production budgets, and built content ecosystems that align with business goals. No matter the platform, the aim remains the same: create something that makes people feel something that matters.

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Language

English
Fluent

Work Experience

Creative Director, Video & Content Strategy at Longevity Medical Clinic
January 1, 2024 - December 31, 2026
Built and led the creative function across video, digital, and brand storytelling during a period of growth and repositioning. Launched and scaled YouTube and social content to drive patient acquisition and program awareness. Directed narrative strategy across campaigns, digital marketing, and brand communications. Introduced AI-informed content workflows to improve performance and production efficiency. Led website storytelling and digital experience alignment across patient touchpoints.
Senior Content Producer & YouTube Channel Lead at Microsoft 365 (Contract)
January 1, 2021 - December 31, 2024
Led storytelling strategy and video production for global developer audiences. Grew YouTube subscriber base by 40% and increased engagement by 20% through audience-driven content strategy. Produced short-form and long-form content and digital programming to strengthen platform adoption. Built scalable creative production systems and coached developers, product managers, and executives to become compelling on-camera communicators.
Executive Director at Humble Design (Nonprofit)
January 1, 2020 - December 31, 2021
Reimagined storytelling, partnerships, and fundraising strategy for a mission-driven nonprofit. Developed emotionally resonant campaigns, strengthened donor engagement, and led experiential fundraising events. Directed organizational narrative strategy across stakeholders, press, and public platforms.
Senior Project Manager, Brand & Experiences at M12 — Microsoft Venture Fund (Contract)
January 1, 2019 - December 31, 2019
Shaped brand storytelling and executive-level experiences supporting innovation investments. Directed narrative content and brand identity initiatives for a new division launch. Produced investor-focused experiences and flagship summit programming.
Creative Director & Executive Producer at Artisans List
January 1, 2016 - December 31, 2018
Led multi-vertical storytelling strategy and content production for a growing digital marketplace. Directed video content ecosystems across six lifestyle categories. Built creative partnerships with agencies, brands, and production teams; established scalable production workflows balancing quality, speed, and brand cohesion.
Creative Producer, High-Volume Video Production at Amazon
January 1, 2015 - December 31, 2016
Produced performance-driven storytelling at scale within a high-velocity e-commerce environment. Directed production of 30+ narrative-driven product videos per month to support sales performance. Integrated storytelling into commerce content strategy and collaborated across functions to maintain creative quality in rapid production cycles.
Creative Producer, Brand Storytelling & E-Commerce Content at Joyus
January 1, 2012 - December 31, 2015
Built audience engagement strategies through influencer-driven content and brand integration. Launched Home & Lifestyle vertical and expanded editorial storytelling. Directed beauty and lifestyle content with partner messaging and performance analytics.
Founder, Executive Producer & On-Camera Host at Kelley Moore Creative Media
January 1, 2006 - December 31, 2011
Founded and ran an independent media production company — overseeing concept to delivery and serving as on-camera talent. Produced national broadcast content for major programs and delivered brand video campaigns for Microsoft, Amazon, Lexus, 3M, Macy’s, IKEA, and Procter & Gamble on time and on budget.

Education

Bachelor of Arts in Criminology at Central Washington University
January 11, 2030 - May 12, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Non-Profit Organization, Media & Entertainment, Software & Internet, Professional Services, Retail