Kelly Ribeiro

Develop and deliver B2B marketing activity across digital training, apprenticeship and learning programmes for enterprise, public sector, and major account audiences. Lead organic LinkedIn strategy and execute it end-to-end; manage monthly newsletters to the sales community; plan and execute campaigns aligned to organisational goals; create copy and content for case studies, social media and emails; coordinate cross-channel campaigns and manage reporting and insights.

Supported multi-channel marketing activity across three hospital sites to increase patient engagement and support self-pay and insured patient growth. Developed and delivered digital, social, and offline marketing activity; created marketing copy and collateral such as brochures and leaflets; planned and supported patient and referrer events while coordinating with internal teams and external stakeholders; monitored marketing performance and used insights to inform future decisions.

Supported relationship managers with customer needs by helping drive revenue through marketing initiatives and collaboration with sales and credit teams. Built and maintained client relationships; collaborated professionally with staff in SMBC’s Asian offices; tracked KPIs and provided actionable insights; analysed market trends and presented recommendations to leadership. Optimised workflows to deliver tasks faster and onboarded a Portuguese company to expand the client base.