All-rounder marketing professional with over 5 years of experience across digital training, healthcare, beauty and finance. I specialise in copywriting, content, social media and email marketing. Portfolio - _Website not available. Sign in: https://www.twine.net/signup_

Kelly Ribeiro

All-rounder marketing professional with over 5 years of experience across digital training, healthcare, beauty and finance. I specialise in copywriting, content, social media and email marketing. Portfolio - _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

All-rounder marketing professional with over 5 years of experience across digital training, healthcare, beauty and finance. I specialise in copywriting, content, social media and email marketing.

Portfolio - Website not available. Sign in: https://www.twine.net/signup

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Portuguese
Fluent

Work Experience

Marketing Executive at QA Ltd
April 1, 2025 - Present
Develop and deliver B2B marketing activity across digital training, apprenticeship and learning programmes for enterprise, public sector, and major account audiences. Lead organic LinkedIn strategy and execute it end-to-end; manage monthly newsletters to the sales community; plan and execute campaigns aligned to organisational goals; create copy and content for case studies, social media and emails; coordinate cross-channel campaigns and manage reporting and insights.
Marketing Officer at Circle Health Group
July 1, 2023 - April 1, 2025
Supported multi-channel marketing activity across three hospital sites to increase patient engagement and support self-pay and insured patient growth. Developed and delivered digital, social, and offline marketing activity; created marketing copy and collateral such as brochures and leaflets; planned and supported patient and referrer events while coordinating with internal teams and external stakeholders; monitored marketing performance and used insights to inform future decisions.
Marketing Assistant Intern at Sumitomo Mitsui Banking Corporation (SMBC)
October 1, 2021 - May 1, 2022
Supported relationship managers with customer needs by helping drive revenue through marketing initiatives and collaboration with sales and credit teams. Built and maintained client relationships; collaborated professionally with staff in SMBC’s Asian offices; tracked KPIs and provided actionable insights; analysed market trends and presented recommendations to leadership. Optimised workflows to deliver tasks faster and onboarded a Portuguese company to expand the client base.
Marketing Executive at Desire Durls
March 1, 2021 - July 1, 2023
Managed marketing activity for a start-up vegan hair-care brand, gaining experience across Shopify website updates, copywriting, social media, email marketing, SEO, and influencer marketing. Built and managed the company’s Shopify website from scratch; developed and executed integrated campaigns across social media, email, content, and influencer channels; managed Instagram, Facebook, and TikTok content and copy to educate, engage, and grow the audience; implemented SEO strategies to improve rankings and drive organic traffic.

Education

Business Management and Marketing (First Class Honours) at University of Westminster
September 1, 2019 - July 1, 2023
First Class Honours

Qualifications

Leadership Presence (MPDLP) - QA Ltd
January 1, 2026 - January 1, 2026
Performance Marketing Fundamentals - QA Ltd
January 1, 2026 - January 1, 2026
Email Marketing Best Practice - QA Ltd
January 1, 2025 - January 1, 2025

Industry Experience

Healthcare, Financial Services, Retail, Education, Other