Founder / Creative Director at CURA Jewellery

Created and managed a sustainable jewellery brand using recycled plastics. Responsible for visual identity development, branding materials, social media content, promotional assets, and website operations (including product uploads, collection creation, custom coding, and UX optimization). Strengthened online presence, enhanced user experience, and supported growth of wholesale partnerships.

Freelance Visual Designer at Self-employed / Freelance

Multidisciplinary creative with experience spanning product creation, brand design, and visual merchandising. Capable of taking products from concept to market— combining hands-on making, visual identity design, and retail execution. Directed visual merchandising efforts and trained store teams.

Regional Visual Merchandiser at Cape Town Country Road Group

Product Creation; Sustainable Design; Graphic Design; Shopify & E-commerce; Project Leadership; Visual Merchandising; Retail Optimization. Passionate, reliable, creative problem-solver; detail-focused; self-motivated team player.

Creative Visual Merchandising Manager at Edcon Group (Johannesburg)

Directed high-end brand visuals across Cape Town & Johannesburg stores; managed prop and fixture production; ensured alignment with global strategy; opened stores and events; trained in-store teams.

Creative Visual Project Coordinator at Edcon Group (Johannesburg)

Coordinated high-end brand visuals across Cape Town & Johannesburg stores; managed prop & fixture production; ensured alignment with global strategy; opened stores and events; trained in-store teams.

Regional Visual Merchandiser at Burberry (Cape Town)

Developed regional visual merchandising for Burberry stores; in-store visuals, fixture production, and collaboration with retail teams to ensure brand standards.

Regional Visual Merchandiser at Edcon Group (Johannesburg)

Managed regional visual merchandising for Edcon Group stores nation-wide, overseeing visual standards, store launches, and team training.

Founder / Creative Director at Curaje Jewellery

Founder/brand owner with all visual design and identity development, manage social media content, branding materials, promo assets, and website operation including product uploads, collection creation, custom coding, and UX optimization. Strengthened online presence and supported the growth of wholesale partnerships.

Freelance Visual Designer at Curaje Jewellery (Freelance)

Multidisciplinary creative with experience spanning product creation, brand design, and visual merchandising. Proven ability to take products from concept to market – combining hands-on making, visual identity design, and retail execution.

Regional Visual Manager at Cape Town Country Road Group

Product Creation, Sustainable Design, Graphic Design, Shopify & E-commerce, Project Leadership, Visual Merchandising, Retail Optimization.

Visual Merchandising Manager at Egality / Burberry (Johannesburg/Cape Town)

Coordinated and communicated visual launches and campaigns for 1,300+ stores nationwide.

Creative Visual Project Coordinator at ED CONG Group

Directed high-end brand visuals across Cape Town and Johannesburg stores; managed prop and fixture production ensuring alignment with global strategy; managed openings and events; trained in-store teams.