I'm a Lausanne-based visual designer and brand strategist with over a decade of experience in high-end luxury and volume retail. I founded Cura Jewellery, a sustainable brand using recycled plastics, and built its identity, website, packaging, and in-house production. I design brand experiences that blend aesthetics with practical UX, turning concepts into market-ready products and stories. As a freelance Visual Designer and former Regional Visual Merchandiser, I translate global creative concepts into localized window designs and campaigns across multiple stores. I excel at leading visual campaigns, coordinating props and fixtures, and building strong supplier partnerships to deliver on time and on budget. I’m fluent in English and conversational French and thrive in collaborative, cross-cultural teams.…

Kelly Jaquet

I'm a Lausanne-based visual designer and brand strategist with over a decade of experience in high-end luxury and volume retail. I founded Cura Jewellery, a sustainable brand using recycled plastics, and built its identity, website, packaging, and in-house production. I design brand experiences that blend aesthetics with practical UX, turning concepts into market-ready products and stories. As a freelance Visual Designer and former Regional Visual Merchandiser, I translate global creative concepts into localized window designs and campaigns across multiple stores. I excel at leading visual campaigns, coordinating props and fixtures, and building strong supplier partnerships to deliver on time and on budget. I’m fluent in English and conversational French and thrive in collaborative, cross-cultural teams.…

Available to hire

I’m a Lausanne-based visual designer and brand strategist with over a decade of experience in high-end luxury and volume retail. I founded Cura Jewellery, a sustainable brand using recycled plastics, and built its identity, website, packaging, and in-house production. I design brand experiences that blend aesthetics with practical UX, turning concepts into market-ready products and stories.

As a freelance Visual Designer and former Regional Visual Merchandiser, I translate global creative concepts into localized window designs and campaigns across multiple stores. I excel at leading visual campaigns, coordinating props and fixtures, and building strong supplier partnerships to deliver on time and on budget. I’m fluent in English and conversational French and thrive in collaborative, cross-cultural teams.

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Language

English
Fluent
French
Intermediate

Work Experience

Founder / Creative Director at CURA Jewellery
January 1, 2019 - November 3, 2025
Created and managed a sustainable jewellery brand using recycled plastics. Responsible for visual identity development, branding materials, social media content, promotional assets, and website operations (including product uploads, collection creation, custom coding, and UX optimization). Strengthened online presence, enhanced user experience, and supported growth of wholesale partnerships.
Freelance Visual Designer at Self-employed / Freelance
January 1, 2021 - November 3, 2025
Multidisciplinary creative with experience spanning product creation, brand design, and visual merchandising. Capable of taking products from concept to market— combining hands-on making, visual identity design, and retail execution. Directed visual merchandising efforts and trained store teams.
Regional Visual Merchandiser at Cape Town Country Road Group
December 31, 2017 - December 31, 2017
Product Creation; Sustainable Design; Graphic Design; Shopify & E-commerce; Project Leadership; Visual Merchandising; Retail Optimization. Passionate, reliable, creative problem-solver; detail-focused; self-motivated team player.
Creative Visual Merchandising Manager at Edcon Group (Johannesburg)
December 31, 2014 - December 31, 2014
Directed high-end brand visuals across Cape Town & Johannesburg stores; managed prop and fixture production; ensured alignment with global strategy; opened stores and events; trained in-store teams.
Creative Visual Project Coordinator at Edcon Group (Johannesburg)
December 31, 2013 - December 31, 2013
Coordinated high-end brand visuals across Cape Town & Johannesburg stores; managed prop & fixture production; ensured alignment with global strategy; opened stores and events; trained in-store teams.
Regional Visual Merchandiser at Burberry (Cape Town)
December 31, 2010 - December 31, 2010
Developed regional visual merchandising for Burberry stores; in-store visuals, fixture production, and collaboration with retail teams to ensure brand standards.
Regional Visual Merchandiser at Edcon Group (Johannesburg)
December 31, 2012 - December 31, 2012
Managed regional visual merchandising for Edcon Group stores nation-wide, overseeing visual standards, store launches, and team training.
Founder / Creative Director at Curaje Jewellery
January 1, 2019 - November 4, 2025
Founder/brand owner with all visual design and identity development, manage social media content, branding materials, promo assets, and website operation including product uploads, collection creation, custom coding, and UX optimization. Strengthened online presence and supported the growth of wholesale partnerships.
Freelance Visual Designer at Curaje Jewellery (Freelance)
January 1, 2021 - November 4, 2025
Multidisciplinary creative with experience spanning product creation, brand design, and visual merchandising. Proven ability to take products from concept to market – combining hands-on making, visual identity design, and retail execution.
Regional Visual Manager at Cape Town Country Road Group
December 31, 2017 - December 31, 2017
Product Creation, Sustainable Design, Graphic Design, Shopify & E-commerce, Project Leadership, Visual Merchandising, Retail Optimization.
Visual Merchandising Manager at Egality / Burberry (Johannesburg/Cape Town)
December 31, 2014 - December 31, 2014
Coordinated and communicated visual launches and campaigns for 1,300+ stores nationwide.
Creative Visual Project Coordinator at ED CONG Group
December 31, 2013 - December 31, 2013
Directed high-end brand visuals across Cape Town and Johannesburg stores; managed prop and fixture production ensuring alignment with global strategy; managed openings and events; trained in-store teams.
English Native Speaker at Burberry
December 31, 2010 - December 31, 2010
English native speaker; French - A2.
Freelance Visual Designer
January 1, 2021 - Present
Lausanne-based freelance designer with over 10 years of experience translating global creative concepts into localized window designs and retail visuals.
Regional Visual Merchandiser at Cape Town Group
January 1, 2014 - December 31, 2017
Led regional visual merchandising strategy for multiple brands across six stores; optimized in-store visuals, directed teams of visual merchandisers, and aligned with global strategy.
Visual Merchandising Manager
January 1, 2013 - December 31, 2014
Executed high-end visuals for Cape Town and Johannesburg stores; managed prop and fixture production, openings and events, and in-store team training.
Creative Visual Project Coordinator
January 1, 2012 - December 31, 2013
Coordinated high-end brand visuals across Cape Town and Johannesburg stores; managed prop & fixture production, ensuring alignment with global strategy and events.
Regional Visual Merchandising Manager
January 1, 2008 - December 31, 2012
Led regional visual merchandising initiatives; developed display concepts and managed multi-store campaigns.

Education

Creative Arts at University of Port Elizabeth
January 1, 2004 - January 1, 2007
Creative Arts at University of Porto
January 1, 2004 - December 31, 2007
Fashion Design at University of Port Elizabeth
January 1, 2004 - December 31, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Manufacturing, Media & Entertainment, Consumer Goods, Professional Services, Education, Other
    paper CURA JEWELLERY- BRANDING DESIGN
    The CURA identity was developed to express care as a central design principle, both in meaning and in making. As a sustainable jewellery brand, CURA operates at the intersection of ethics, aesthetics, and material innovation. The logo needed to reflect responsibility and softness without losing strength, and contemporary relevance without sacrificing timelessness. At the heart of the identity is a refined wordmark built around a modern serif typeface. The choice of a high-contrast serif brings a sense of heritage, craftsmanship, and permanence, subtly referencing classical forms and the Latin origins of the name Cura, meaning care, concern, and healing. The typography feels editorial and confident, positioning the brand within a considered, design-led space rather than fast fashion or trend-driven jewellery. The letterforms are deliberately spacious and balanced, allowing the wordmark to breathe. This openness reflects the brand’s values of transparency and lightness, both in physical product and in ethical approach. The serif structure grounds the logo, while its clean, contemporary execution ensures it feels current and adaptable across digital and physical touchpoints. A distinctive illustrative element is integrated into the identity, referencing the Roman goddess Cura. This profile mark introduces a human, emotive layer to the system, reinforcing ideas of care, creation, and responsibility. Rather than acting as decoration, the illustration functions symbolically, connecting the brand to its mythological roots and the act of shaping something meaningful from raw material, much like CURA’s jewellery made from recycled plastic. Supporting logo variations allow the identity to scale fluidly, from full wordmark to secondary lockups and a circular submark. This flexibility ensures consistency across packaging, social media, product markings, and editorial applications, while maintaining strong recognition. The final identity balances softness with structure, mythology with modernity, and care with confidence. It is a logo system designed to feel thoughtful, sustainable, and quietly distinctive, reflecting CURA’s commitment to responsible design and beautifully made objects that carry meaning beyond adornment. graphicdesigner pdf…