I’m Kelly Jayne, a Brand & Marketing Strategist specializing in positioning and brand narratives that make businesses instantly recognizable and impossible to replicate. Teams bring me on board when there is plenty of output—campaigns, content, active channels—but the core message lacks focus, or when their marketing and social presence simply need high-level ownership. I cut through the noise to bring strategic direction, quickly identifying what genuinely sets a brand apart. My strength lies in uncovering non-generic USPs and translating them into razor-sharp positioning. The result is a cohesive storyline that hits the mark across every touchpoint: from value propositions and daily content to product launches and sales funnels. While I operate highly autonomously and take full ownership of my projects, I integrate seamlessly into existing teams. I am the person who asks the tough questions everyone is thinking but nobody is asking, helping teams make faster, better decisions. My approach is direct and transparent: zero fluff, maximum impact.

Kelly Jayne Vink

I’m Kelly Jayne, a Brand & Marketing Strategist specializing in positioning and brand narratives that make businesses instantly recognizable and impossible to replicate. Teams bring me on board when there is plenty of output—campaigns, content, active channels—but the core message lacks focus, or when their marketing and social presence simply need high-level ownership. I cut through the noise to bring strategic direction, quickly identifying what genuinely sets a brand apart. My strength lies in uncovering non-generic USPs and translating them into razor-sharp positioning. The result is a cohesive storyline that hits the mark across every touchpoint: from value propositions and daily content to product launches and sales funnels. While I operate highly autonomously and take full ownership of my projects, I integrate seamlessly into existing teams. I am the person who asks the tough questions everyone is thinking but nobody is asking, helping teams make faster, better decisions. My approach is direct and transparent: zero fluff, maximum impact.

Available to hire

I’m Kelly Jayne, a Brand & Marketing Strategist specializing in positioning and brand narratives that make businesses instantly recognizable and impossible to replicate.

Teams bring me on board when there is plenty of output—campaigns, content, active channels—but the core message lacks focus, or when their marketing and social presence simply need high-level ownership. I cut through the noise to bring strategic direction, quickly identifying what genuinely sets a brand apart. My strength lies in uncovering non-generic USPs and translating them into razor-sharp positioning. The result is a cohesive storyline that hits the mark across every touchpoint: from value propositions and daily content to product launches and sales funnels.

While I operate highly autonomously and take full ownership of my projects, I integrate seamlessly into existing teams. I am the person who asks the tough questions everyone is thinking but nobody is asking, helping teams make faster, better decisions. My approach is direct and transparent: zero fluff, maximum impact.

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Media & Entertainment, Software & Internet, Professional Services