I’m a social media manager and content creator with 10+ years of marketing experience, specializing in short-form content that actually performs. I focus on creating engaging, platform-native content that feels organic—not overly polished or corporate—so brands can connect with their audience in a real way. I’ve grown brand accounts across TikTok and Instagram through strategic content, trend integration, and consistent community engagement. Most recently, I’ve helped scale a beverage brand’s social presence while managing influencer campaigns, UGC creation, and event-based activations. I’ve also worked in the wellness space, growing a spa’s TikTok by over 400 followers in just two months. What sets me apart is my ability to blend strategy with creativity—I don’t just make content that looks good, I make content that drives engagement, builds community, and converts. I understand how to speak to modern audiences, adapt quickly to trends, and bring a brand voice to life in a way that stands out.

Kelsey Cortes

I’m a social media manager and content creator with 10+ years of marketing experience, specializing in short-form content that actually performs. I focus on creating engaging, platform-native content that feels organic—not overly polished or corporate—so brands can connect with their audience in a real way. I’ve grown brand accounts across TikTok and Instagram through strategic content, trend integration, and consistent community engagement. Most recently, I’ve helped scale a beverage brand’s social presence while managing influencer campaigns, UGC creation, and event-based activations. I’ve also worked in the wellness space, growing a spa’s TikTok by over 400 followers in just two months. What sets me apart is my ability to blend strategy with creativity—I don’t just make content that looks good, I make content that drives engagement, builds community, and converts. I understand how to speak to modern audiences, adapt quickly to trends, and bring a brand voice to life in a way that stands out.

Available to hire

I’m a social media manager and content creator with 10+ years of marketing experience, specializing in short-form content that actually performs. I focus on creating engaging, platform-native content that feels organic—not overly polished or corporate—so brands can connect with their audience in a real way.

I’ve grown brand accounts across TikTok and Instagram through strategic content, trend integration, and consistent community engagement. Most recently, I’ve helped scale a beverage brand’s social presence while managing influencer campaigns, UGC creation, and event-based activations. I’ve also worked in the wellness space, growing a spa’s TikTok by over 400 followers in just two months.

What sets me apart is my ability to blend strategy with creativity—I don’t just make content that looks good, I make content that drives engagement, builds community, and converts. I understand how to speak to modern audiences, adapt quickly to trends, and bring a brand voice to life in a way that stands out.

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Experience Level

Language

English
Advanced
Spanish; Castilian
Advanced

Work Experience

Content Operations Manager at TPA Palmer Agency
January 1, 2023 - January 1, 2024
Led content operations for the agency, built and executed social media strategy across Instagram, TikTok, and Meta; created event calendars, posts, and engagement strategies; produced client proposals and presentations; drove follower growth on TikTok (from 170 to 1,095 in ~1.5 months); developed SOPs, hiring processes, vendor management, and event planning; live-streamed events and captured content for real-time updates; researched topics, prepared interview questions, booked guests, and edited over 200 hours of podcast episodes with music and sound effects.
Event Production Assistant & Social Media Manager at iHeartMedia
January 1, 2019 - January 1, 2020
Supported live events on Instagram; captured and posted event photos; provided real-time updates; created informative and entertaining posts for events; contributed to social strategy and content execution.
Social Media Marketing Director & Freelance at Renaissance Days Spa
January 1, 2021 - January 1, 2022
Directed organic social strategy across TikTok, Instagram, and Facebook; grew TikTok followers by 400+ in 2 months; managed influencer partnerships; secured PR features (Vogue, The Knot, Her Campus, dating sites); designed campaigns, calendars, and brand collateral; produced podcast assets and visuals; monitored KPIs and adjusted strategy for ROI.
Small Business Owner at LUMINES CENT LUNA
January 1, 2020 - January 1, 2022
Owned and operated a small business; developed brand identity and marketing strategies; managed operations, sales, and customer relationships; built partnerships to grow the business.
Social Media Intern at Unity Entertainment
January 1, 2019 - January 1, 2020
Supported social channels, created posts, and assisted with campaign execution; contributed to content planning and analytics.
Podcast Host at Self-Hosted / Freelance
January 1, 2020 - January 1, 2022
Recorded and edited over 200 hours of podcast episodes; sourced guests, prepared interview questions; produced music and sound effects; promoted episodes on Instagram and TikTok; analyzed listener metrics to refine future episodes.
Social Media Manager at Sip Elixirs
January 1, 2020 - January 1, 2022
Led social media initiatives across TikTok, Instagram, and other channels; grew Instagram engagement by 200% and TikTok followers by 400+ in short periods; secured major PR features; created content calendars, executed campaigns, and mentored influencer partnerships.

Education

Bachelor of Arts at Journalism - Social and Digital Media
January 11, 2030 - April 2, 2026

Qualifications

HubSpot Academy
January 1, 2019 - April 2, 2026
Social Media Certification
January 1, 2019 - April 2, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet