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I'm Kelsey, a freelance visual designer with 3+ years of experience creating branding, packaging, and marketing visuals for beauty, wellness, and consumer brands. I regularly use AI image generation to produce high-quality product mockups and campaign visuals while maintaining brand consistency. I'd love to contribute my creative eye and experience to help elevate your brand's visual identity.…

Kelsey Yan Kelseywork

Graphic Designer, Designer, Brand Designer, +2

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I'm Kelsey, a freelance visual designer with 3+ years of experience creating branding, packaging, and marketing visuals for beauty, wellness, and consumer brands. I regularly use AI image generation to produce high-quality product mockups and campaign visuals while maintaining brand consistency. I'd love to contribute my creative eye and experience to help elevate your brand's visual identity.…

Available to hire

I’m Kelsey, a freelance visual designer with 3+ years of experience creating branding, packaging, and marketing visuals for beauty, wellness, and consumer brands. I regularly use AI image generation to produce high-quality product mockups and campaign visuals while maintaining brand consistency. I’d love to contribute my creative eye and experience to help elevate your brand’s visual identity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Visual Designer / Freelance Contract Work at Old Pipe (Motorcycle Rack Brand)

January 1, 2026 - January 1, 2026

Defined go-to logo improvements for clarity, scalability, and brand recognition. Developed cohesive packaging systems across box, shopping bag, and stickers to strengthen brand consistency across customer touchpoints. Designed B2B presentation decks with clear hierarchy and engaging visual storytelling to support business development.

Visual Designer / Art Direction at Fascia Plus Lab (Fascia Restoration Brand)

January 1, 2025 - January 1, 2025

Directed product photoshoots by defining creative direction, styling, and composition in collaboration with photographers. Redefined website visual identity and extended visual language across print collateral including flyers, packaging, and promotional materials to strengthen brand consistency.

Digital Marketing Specialist (remote) at Infiniti Healthcare | HK Healthcare E-commerce

August 1, 2022 - August 1, 2023

Refined brand guidelines to establish clear visual standards and ensure consistent brand application across internal teams and external partners. Developed a new website visual direction for the 2026–2027 product launch, refreshed key pages, and implemented multilingual support for international audiences.

Project Manager (Student/Volunteer) at GliaCloud | AI Video Solution Startup

May 1, 2022 - August 1, 2022

Supported over 150 enterprise clients producing AI-generated videos within three months by refining visual outputs and guiding clients through platform operation to ensure successful project delivery. Designed and produced a demonstration video using the company’s AI-powered video generation platform for a product presentation to Taiwan External Trade Development Council (TAITRA). Coordinated product photo shoot concepts aligned with brand identity and seasonal product launches, and collaborated with external developers to define website architecture, page hierarchy, and content structure.

Student Mentor / Volunteer (Education) at Dream More Project | Education Mentor

June 1, 2021 - December 1, 2021

Provided online academic mentoring to underprivileged students, helping them improve English essay writing skills.

Visual Designer / Freelance Contract Work at JOSPHERE (Ski | Asian Ski Helmets Company)

January 1, 2021 - January 1, 2026

Defined website information architecture and visual direction to deliver an easy browsing experience and compelling brand storytelling. Designed brochures and marketing collateral translating complex product information into engaging, easy-to-understand visuals. Executed product photography and image retouching to create brand-aligned content for digital and print marketing, and developed e-commerce visuals for platforms such as Shopee and Amazon.

Student Leader of YODEX Exhibition (Marketing Events) at GliaCloud | AI Video Solution Startup

September 1, 2018 - May 1, 2019

Conducted marketing events for fundraising and arranged report interview sessions for awardees. Organized with 60+ students to attend the YODEX exhibition, and coordinated with teachers, students, and the YODEX host to address student concerns.