Kelsey Yan Kelseywork
I'm Kelsey, a freelance visual designer with 3+ years of experience creating branding, packaging, and marketing visuals for beauty, wellness, and consumer brands.
About
I’m Kelsey, a freelance visual designer with 3+ years of experience creating branding, packaging, and marketing visuals for beauty, wellness, and consumer brands. I regularly use AI image generation to produce high-quality product mockups and campaign visuals while maintaining brand consistency. I’d love to contribute my creative eye and experience to help elevate your brand’s visual identity.
- 5 years' experience
- Joined July 2026
Industry experience
- Healthcare
- Education
- Media & Entertainment
- Professional Services
- Retail
Work experience· 7 roles
Defined go-to logo improvements for clarity, scalability, and brand recognition. Developed cohesive packaging systems across box, shopping bag, and stickers to strengthen brand consistency across customer touchpoints. Designed B2B presentation decks with clear hierarchy and engaging visual storytelling to support business development.
Directed product photoshoots by defining creative direction, styling, and composition in collaboration with photographers. Redefined website visual identity and extended visual language across print collateral including flyers, packaging, and promotional materials to strengthen brand consistency.
Refined brand guidelines to establish clear visual standards and ensure consistent brand application across internal teams and external partners. Developed a new website visual direction for the 2026–2027 product launch, refreshed key pages, and implemented multilingual support for international audiences.
Education
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