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I'm Kennedy Crossland, a dynamic Public Relations and Digital Marketing professional with over seven years of experience orchestrating campaigns, events, and logistics. I specialize in crafting compelling brand narratives that drive engagement across diverse audiences, and I excel at leading cross-functional teams from concept to completion. I thrive on elevating organizational visibility through innovative communication strategies and creative problem-solving. In my roles at Paradigm Intelligence, Tryst e Media, and as the Owner & CEO of Cinnedi, I have delivered measurable results—boosting ad engagement, growing attendance at major events, and expanding reach with a Spotify audience. I enjoy building strong partnerships, coordinating seamless logistics for fashion and entertainment events, and guiding teams to deliver high-quality work that aligns with strategic objectives.…I'm Kennedy Crossland, a dynamic Public Relations and Digital Marketing professional with over seven years of experience orchestrating campaigns, events, and logistics. I specialize in crafting compelling brand narratives that drive engagement across diverse audiences, and I excel at leading cross-functional teams from concept to completion. I thrive on elevating organizational visibility through innovative communication strategies and creative problem-solving. In my roles at Paradigm Intelligence, Tryst e Media, and as the Owner & CEO of Cinnedi, I have delivered measurable results—boosting ad engagement, growing attendance at major events, and expanding reach with a Spotify audience. I enjoy building strong partnerships, coordinating seamless logistics for fashion and entertainment events, and guiding teams to deliver high-quality work that aligns with strategic objectives.

Kennedy Crossland

PR Freelancer, Social Media Manager, Brand Strategist, +2

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I'm Kennedy Crossland, a dynamic Public Relations and Digital Marketing professional with over seven years of experience orchestrating campaigns, events, and logistics. I specialize in crafting compelling brand narratives that drive engagement across diverse audiences, and I excel at leading cross-functional teams from concept to completion. I thrive on elevating organizational visibility through innovative communication strategies and creative problem-solving. In my roles at Paradigm Intelligence, Tryst e Media, and as the Owner & CEO of Cinnedi, I have delivered measurable results—boosting ad engagement, growing attendance at major events, and expanding reach with a Spotify audience. I enjoy building strong partnerships, coordinating seamless logistics for fashion and entertainment events, and guiding teams to deliver high-quality work that aligns with strategic objectives.…I'm Kennedy Crossland, a dynamic Public Relations and Digital Marketing professional with over seven years of experience orchestrating campaigns, events, and logistics. I specialize in crafting compelling brand narratives that drive engagement across diverse audiences, and I excel at leading cross-functional teams from concept to completion. I thrive on elevating organizational visibility through innovative communication strategies and creative problem-solving. In my roles at Paradigm Intelligence, Tryst e Media, and as the Owner & CEO of Cinnedi, I have delivered measurable results—boosting ad engagement, growing attendance at major events, and expanding reach with a Spotify audience. I enjoy building strong partnerships, coordinating seamless logistics for fashion and entertainment events, and guiding teams to deliver high-quality work that aligns with strategic objectives.

Available to hire

I’m Kennedy Crossland, a dynamic Public Relations and Digital Marketing professional with over seven years of experience orchestrating campaigns, events, and logistics. I specialize in crafting compelling brand narratives that drive engagement across diverse audiences, and I excel at leading cross-functional teams from concept to completion. I thrive on elevating organizational visibility through innovative communication strategies and creative problem-solving.

In my roles at Paradigm Intelligence, Tryst e Media, and as the Owner & CEO of Cinnedi, I have delivered measurable results—boosting ad engagement, growing attendance at major events, and expanding reach with a Spotify audience. I enjoy building strong partnerships, coordinating seamless logistics for fashion and entertainment events, and guiding teams to deliver high-quality work that aligns with strategic objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

PR and Digital Marketing Executive at Paradigm Intelligence

December 1, 2024 - Present

Developed and executed a content strategy that increased ad engagement by 35% over the course of a year. Directed the creation of multimedia assets for brand campaigns, leading to a 25% boost in video viewership. Increased the number and quality of articles secured in key social media placements, including Facebook and LinkedIn.

PR and Logistics at Tryst e Media

March 1, 2022 - October 1, 2024

Successfully orchestrated end-to-end logistics for Toronto Fashion Week, coordinating with over 50 designers, models, and sponsors to ensure seamless event execution, resulting in a 20% increase in attendee satisfaction year-over-year. Led vendor management and on-site logistics for Toronto Swim Week, overseeing venue operations, production schedules, and guest services, contributing to a 30% growth in attendance and positive post-event media coverage. Managed budget allocation and contract negotiations for both events, achieving 15% cost savings while maintaining quality. Implemented VIP lounge and influencer partnerships to elevate brand visibility and engagement, exceeding sponsor KPIs by 25%.

Owner & CEO at Cinnedi

January 1, 2021 - Present

Led a team of seven cross-functional creatives and marketers to develop and execute strategic growth initiatives, propelling the personal brand’s reach. Launched a Spotify artist page with over 500,000 streams, growing listenership by 30% year-over-year. Directed content production including music releases and promotional assets, aligning brand messaging with audience preferences to boost engagement. Fostered a collaborative team culture that increased productivity and creative output by 25%.

DJ at Cinnedi

January 1, 2021 - Present

Built a distinctive DJ brand through strategic PR campaigns, achieving a social media following of over 11.2k engaged followers and 500,000+ Spotify streams. Coordinated media relations and influencer partnerships to expand reach across key platforms and align PR with music releases; produced behind-the-scenes event coverage and live mixes to drive post engagement.