I am a communications professional with over 30 years of experience helping organizations engage communities through strategic public relations and corporate communications. I’ve led cross-APAC campaigns, revitalized corporate sites and intranets, run large career fairs, and steered thought leadership programs across multiple industries. I am passionate about storytelling, employee engagement, and using digital channels to connect brands with audiences. Currently developing AI skills and exploring how AI tools can enhance communications. I enjoy tackling new challenges that blend strategy, creativity, and people-centered programs to drive measurable impact.

Kenneth Lam

I am a communications professional with over 30 years of experience helping organizations engage communities through strategic public relations and corporate communications. I’ve led cross-APAC campaigns, revitalized corporate sites and intranets, run large career fairs, and steered thought leadership programs across multiple industries. I am passionate about storytelling, employee engagement, and using digital channels to connect brands with audiences. Currently developing AI skills and exploring how AI tools can enhance communications. I enjoy tackling new challenges that blend strategy, creativity, and people-centered programs to drive measurable impact.

Available to hire

I am a communications professional with over 30 years of experience helping organizations engage communities through strategic public relations and corporate communications. I’ve led cross-APAC campaigns, revitalized corporate sites and intranets, run large career fairs, and steered thought leadership programs across multiple industries. I am passionate about storytelling, employee engagement, and using digital channels to connect brands with audiences.

Currently developing AI skills and exploring how AI tools can enhance communications. I enjoy tackling new challenges that blend strategy, creativity, and people-centered programs to drive measurable impact.

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Experience Level

Expert
Intermediate

Language

English
Fluent

Work Experience

Manager at PRecious Communications
May 1, 2025 - Present
Senior Manager, Career Services at NUS Business School
January 1, 2024 - April 1, 2025
Senior Manager, Corporate Communications at SMRT Corporation
February 1, 2015 - June 1, 2023
APAC Public Relations Manager at UPS Asia
April 1, 2013 - September 1, 2014
Assistant Manager, Corporate Communications at Canon Singapore
June 1, 2007 - March 1, 2013
Public Relations Consultant at Edelman Public Relations, i.Mage Public Relations, Asia PR.comz, Techspace Asia
February 1, 1993 - February 1, 2006
Public Relations Consultant at Edelman Public Relations; i.Mage Public Relations; Asia PR.comz; Techspace Asia
February 1, 1993 - February 1, 2006
Led early-career PR campaigns and client engagements across APAC, managing media relations and campaign execution for multiple agencies.
Assistant Manager, Corporate Communications at Canon Singapore
February 1, 2006 - May 1, 2007
Supported corporate communications and internal/external messaging; contributed to media relations and campaign execution during early leadership years.

Education

Bachelor of Commerce (Marketing & Public Relations) – Part Time at Curtin University of Technology
August 1, 1993 - November 1, 1996
Diploma of Business Administration (Marketing) at Singapore Polytechnic
August 1, 1987 - April 1, 1990

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Education, Transportation & Logistics, Consumer Goods