I am a communications professional with over 30 years of experience helping organizations engage communities through strategic public relations and corporate communications. I’ve led cross-APAC campaigns, revitalized corporate sites and intranets, run large career fairs, and steered thought leadership programs across multiple industries. I am passionate about storytelling, employee engagement, and using digital channels to connect brands with audiences. Currently developing AI skills and exploring how AI tools can enhance communications. I enjoy tackling new challenges that blend strategy, creativity, and people-centered programs to drive measurable impact.

Kenneth Lam

I am a communications professional with over 30 years of experience helping organizations engage communities through strategic public relations and corporate communications. I’ve led cross-APAC campaigns, revitalized corporate sites and intranets, run large career fairs, and steered thought leadership programs across multiple industries. I am passionate about storytelling, employee engagement, and using digital channels to connect brands with audiences. Currently developing AI skills and exploring how AI tools can enhance communications. I enjoy tackling new challenges that blend strategy, creativity, and people-centered programs to drive measurable impact.

Available to hire

I am a communications professional with over 30 years of experience helping organizations engage communities through strategic public relations and corporate communications. I’ve led cross-APAC campaigns, revitalized corporate sites and intranets, run large career fairs, and steered thought leadership programs across multiple industries. I am passionate about storytelling, employee engagement, and using digital channels to connect brands with audiences.

Currently developing AI skills and exploring how AI tools can enhance communications. I enjoy tackling new challenges that blend strategy, creativity, and people-centered programs to drive measurable impact.

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Experience Level

Expert
Intermediate

Language

English
Fluent

Work Experience

Manager at PRecious Communications
May 1, 2025 - Present
Senior Manager, Career Services at NUS Business School
January 1, 2024 - April 1, 2025
Senior Manager, Corporate Communications at SMRT Corporation
February 1, 2015 - June 1, 2023
APAC Public Relations Manager at UPS Asia
April 1, 2013 - September 1, 2014
Assistant Manager, Corporate Communications at Canon Singapore
June 1, 2007 - March 1, 2013
Assistant Manager, Corporate Communications at Canon Singapore
February 1, 2006 - May 1, 2007
Supported corporate communications and internal/external messaging; contributed to media relations and campaign execution during early leadership years.
Public Relations Consultant at Edelman Public Relations; i.Mage Public Relations; Asia PR.comz; Techspace Asia
February 1, 1993 - February 1, 2006
Led early-career PR campaigns and client engagements across APAC, managing media relations and campaign execution for multiple agencies.
Public Relations Consultant at Edelman Public Relations, i.Mage Public Relations, Asia PR.comz, Techspace Asia
February 1, 1993 - February 1, 2006

Education

Bachelor of Commerce (Marketing & Public Relations) – Part Time at Curtin University of Technology
August 1, 1993 - November 1, 1996
Diploma of Business Administration (Marketing) at Singapore Polytechnic
August 1, 1987 - April 1, 1990

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Education, Transportation & Logistics, Consumer Goods