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Hi, I’m Kenneth Mello, a media professional with 10+ years of experience creating, writing, producing, and editing video and photo content for web, broadcast, and social media to drive growth and audience engagement. I craft engaging visual and written narratives that align with strategic communications and marketing objectives. I excel at collaborating with talent, producers, and communities to deliver promotions and stories that resonate across multiple air times and platforms, while staying on trend and data-informed to maximize reach and impact.…Hi, I’m Kenneth Mello, a media professional with 10+ years of experience creating, writing, producing, and editing video and photo content for web, broadcast, and social media to drive growth and audience engagement. I craft engaging visual and written narratives that align with strategic communications and marketing objectives. I excel at collaborating with talent, producers, and communities to deliver promotions and stories that resonate across multiple air times and platforms, while staying on trend and data-informed to maximize reach and impact.

Kenneth Mello

Creative Producer, Videographer, Photographer, +2

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Hi, I’m Kenneth Mello, a media professional with 10+ years of experience creating, writing, producing, and editing video and photo content for web, broadcast, and social media to drive growth and audience engagement. I craft engaging visual and written narratives that align with strategic communications and marketing objectives. I excel at collaborating with talent, producers, and communities to deliver promotions and stories that resonate across multiple air times and platforms, while staying on trend and data-informed to maximize reach and impact.…Hi, I’m Kenneth Mello, a media professional with 10+ years of experience creating, writing, producing, and editing video and photo content for web, broadcast, and social media to drive growth and audience engagement. I craft engaging visual and written narratives that align with strategic communications and marketing objectives. I excel at collaborating with talent, producers, and communities to deliver promotions and stories that resonate across multiple air times and platforms, while staying on trend and data-informed to maximize reach and impact.

Available to hire

Hi, I’m Kenneth Mello, a media professional with 10+ years of experience creating, writing, producing, and editing video and photo content for web, broadcast, and social media to drive growth and audience engagement. I craft engaging visual and written narratives that align with strategic communications and marketing objectives.

I excel at collaborating with talent, producers, and communities to deliver promotions and stories that resonate across multiple air times and platforms, while staying on trend and data-informed to maximize reach and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Creative Producer at CBS13 & CW31

July 1, 2019 - July 1, 2023

Wrote, filmed, and edited topical stories; created engaging promotional content using a mix of humor, trends, and data analytics to maintain audience engagement; collaborated with a group of producers to develop GoodDay Sacramento promos; produced multi-time promotions with on-air talent, supporting CBS13’s news programming.

Digital Content Producer at THE BRAND MARKETING CO

February 1, 2016 - July 1, 2019

Shot videos and photos for multiple locations, edited content with music to boost social engagement; filmed large community events and produced 2–5 minute videos for YouTube and other social channels; leveraged trends to create engaging social media promotions; authored and shot promotional videos for local businesses to drive customer engagement.

Freelance Photographer/ Videographer at BlueSky/ Mello Video & Photo LLC

June 1, 2016 - Present

Shot, edited, and delivered videos and photos for real estate; organized and maintained all photo and video equipment and digital assets; developed web content aimed at increasing social media engagement.