Hi, I am a senior copy-based creative and social media director with extensive experience in China, Taiwan, Hong Kong, Singapore and Southeast Asia with nearly 100 regional and global awards in integrated marketing, social media, ecommerce, mixed reality, experiential marketing, TikTok / Douyin and Red marketing campaigns. Please see my portfolio for more details: _Website not available. Sign in: https://www.twine.net/signup_

Hi, I am a senior copy-based creative and social media director with extensive experience in China, Taiwan, Hong Kong, Singapore and Southeast Asia with nearly 100 regional and global awards in integrated marketing, social media, ecommerce, mixed reality, experiential marketing, TikTok / Douyin and Red marketing campaigns. Please see my portfolio for more details: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Hi, I am a senior copy-based creative and social media director with extensive experience in China, Taiwan, Hong Kong, Singapore and Southeast Asia with nearly 100 regional and global awards in integrated marketing, social media, ecommerce, mixed reality, experiential marketing, TikTok / Douyin and Red marketing campaigns. Please see my portfolio for more details: Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent
Chinese
Fluent

Work Experience

Executive Creative Director - AI, Social media and content marketing at Xodbox
January 1, 2025 - December 31, 2024
Scope of work: - Manage a team of 12 creatives to support social media retainers, brand activations/events and short videos for Singapore government agencies. - Develop talent training and policies, monitoring talent metrics, analyzing performance - Drive internal digital transformation using AI tools and playbooks - Ideate and present the latest strategies using Meta, LinkedIn and TikTok in Southeast Asia Portfolio: https://www.behance.net/gallery/204825391/Recent-award-winning-work
Integrated Solutions, Creative Lead - Social Media, AI and TikTok commerce at Blackbox
January 1, 2024 - December 31, 2024
Launched new AI, social media and e-commerce campaigns and retainers for retail, luxury, beauty, and travel campaigns in Southeast Asia and China. Portfolio: https://www.behance.net/gallery/204825391/Recent-award-winning-work

Education

Bachelor of Arts - Merit in English Language at National University of Singapore
June 1, 1995 - August 31, 1998
Bachelor of Arts, Honours Second Class. at National University of Singapore
June 1, 1995 - August 31, 1999

Qualifications

Add your qualifications or awards here.