As a self-driven creative professional based in Pune, I continually refine my skills and seek fresh styles to fuel my passion for illustration, graphic design, and UI/UX design. With extensive experience across traditional and digital design realms, including UI/UX design, wireframing, prototyping, product design, and interaction design, I am adept at leading projects and managing clients. Over the past three years, I have ascended from a Senior UI/UX Designer to the Head of Product at Woliba, achieving four promotions along the way.
My expertise extends to various design mediums, encompassing colorful creations, captivating designs, and high-quality website artwork that leave a lasting impression. I possess a keen interest in emerging technologies and innovative design strategies that elevate brand presence and user experience.
Proficient in a range of software including Photoshop, Illustrator, Coreldraw, Adobe XD, Figma, Premier Pro, and Invision, I excel in crafting impactful visuals across mediums such as ads, digital posts, brochures, calendars, greetings, cards, invitations, banners, logos, maps, illustrations, and graphics.
In addition to my design prowess, I bring strong leadership, time management, and product management skills to the table. I am committed to driving product strategy and vision, planning and executing product roadmaps, fostering cross-functional collaboration, ensuring exceptional user experience and design, orchestrating product marketing and launches, optimizing product performance, and upholding product compliance and quality assurance standards.
My dedication to innovation, teamwork, and problem-solving makes me a valuable asset to any team, and I am excited about the opportunity to contribute to the success of your company.
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Industry Experience
I had the opportunity to work with Malayamart, a platform founded in early 2019 with a mission to bring technology to local businesses and create a transparent marketplace that boosts profit margins and empowers the economy.
Client Overview:
Malayamart aims to leverage the power of the internet to provide technology exposure to local businesses. The platform focuses on achieving full web visibility for goods and services, creating a transparent marketplace for both suppliers and consumers through innovative technologies.
My Role:
In my collaboration with Malayamart, I was responsible for:
Iconography: I designed over 100 category icons, contributing to a clear and intuitive navigation system for the platform.
UI/UX Design: Malayamart became my first client for a comprehensive UI/UX design project. My responsibilities included:
Login Screen and Registration Process: I designed user-friendly login and registration interfaces to ensure a smooth onboarding experience.
UX Research: I conducted extensive user experience research to understand the needs and preferences of Malayamart’s target audience.
Main Marketplace Screen: I designed the main marketplace interface, focusing on usability and visual appeal for an e-commerce environment.
Detailed Pages: I created detailed UI and UX designs for the entire website, ensuring consistency and an excellent user experience across all pages.
Achievements:
Through my work with Malayamart, we accomplished:
The creation of over 100 category icons, enhancing the platform’s visual clarity and user navigation.
A complete UI and UX design for the website, including all detailed pages, resulting in a cohesive and engaging user experience.
Conclusion:
My engagement with Malayamart allowed me to apply my design skills to create a user-friendly and visually appealing e-commerce platform. This project not only helped Malayamart in achieving their vision of a transparent and technologically advanced marketplace but also marked a significant milestone in my freelance career by being my first comprehensive UI/UX design project.
I had the opportunity to collaborate with Admitcart, an Indian startup dedicated to guiding students through the complexities of studying abroad. As a freelance consultant, I played a pivotal role in addressing their engagement challenges and enhancing their digital presence.
Client Overview:
Admitcart operates as an educational platform, offering comprehensive support to students aiming to pursue higher education overseas. Their services encompass preparation for exams like IELTS, TOEFL, GMAT, GRE, as well as assisting with college and country selection.
Challenges Faced:
Initially, Admitcart encountered difficulties with their website’s SEO performance and overall user engagement. They sought a solution to redesign their website and opted for a WordPress development approach.
My Contributions:
In my capacity, I undertook a holistic website revamp project for Admitcart, focusing on UI/UX design, user research, UX writing, and documentation. By collaborating closely with their development team, I ensured seamless integration of design components.
Achievements:
Through the revamped website, Admitcart saw a significant improvement in lead generation, with a notable increase of 50% within just three months post-launch. Additionally, I provided auxiliary services such as logo design, brand building, graphic design, and social media post design.
Long-term Partnership:
I have been privileged to work with Admitcart for the past two years, during which time we have built a strong professional relationship. Their satisfaction with my work is reflected in the positive testimonials they have graciously provided on my LinkedIn profile.
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