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I'm a cross-disciplined, hybrid copywriter who blends digital and traditional storytelling to engage audiences and drive results. In roles at Duke Energy, Advance Auto Parts, Walk West, and other agencies, I concept, write, wireframe, and format compelling copy for emails, websites, direct mail, banners, and videos, always upholding brand standards and performance goals. My work centers on understanding audience behavior, SEO, UX, and analytics to inspire and relate to millions of customers in B2B and B2C contexts. I thrive in agency-within-a-company environments, collaborating with design and product teams to activate brands and turn casual readers into loyal fans.…I'm a cross-disciplined, hybrid copywriter who blends digital and traditional storytelling to engage audiences and drive results. In roles at Duke Energy, Advance Auto Parts, Walk West, and other agencies, I concept, write, wireframe, and format compelling copy for emails, websites, direct mail, banners, and videos, always upholding brand standards and performance goals. My work centers on understanding audience behavior, SEO, UX, and analytics to inspire and relate to millions of customers in B2B and B2C contexts. I thrive in agency-within-a-company environments, collaborating with design and product teams to activate brands and turn casual readers into loyal fans.

Ketti Bingley

Copywriter, Writer, Content Strategist, +2

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I'm a cross-disciplined, hybrid copywriter who blends digital and traditional storytelling to engage audiences and drive results. In roles at Duke Energy, Advance Auto Parts, Walk West, and other agencies, I concept, write, wireframe, and format compelling copy for emails, websites, direct mail, banners, and videos, always upholding brand standards and performance goals. My work centers on understanding audience behavior, SEO, UX, and analytics to inspire and relate to millions of customers in B2B and B2C contexts. I thrive in agency-within-a-company environments, collaborating with design and product teams to activate brands and turn casual readers into loyal fans.…I'm a cross-disciplined, hybrid copywriter who blends digital and traditional storytelling to engage audiences and drive results. In roles at Duke Energy, Advance Auto Parts, Walk West, and other agencies, I concept, write, wireframe, and format compelling copy for emails, websites, direct mail, banners, and videos, always upholding brand standards and performance goals. My work centers on understanding audience behavior, SEO, UX, and analytics to inspire and relate to millions of customers in B2B and B2C contexts. I thrive in agency-within-a-company environments, collaborating with design and product teams to activate brands and turn casual readers into loyal fans.

Available to hire

I’m a cross-disciplined, hybrid copywriter who blends digital and traditional storytelling to engage audiences and drive results. In roles at Duke Energy, Advance Auto Parts, Walk West, and other agencies, I concept, write, wireframe, and format compelling copy for emails, websites, direct mail, banners, and videos, always upholding brand standards and performance goals.

My work centers on understanding audience behavior, SEO, UX, and analytics to inspire and relate to millions of customers in B2B and B2C contexts. I thrive in agency-within-a-company environments, collaborating with design and product teams to activate brands and turn casual readers into loyal fans.

Skills

Copywriting

WordPress

Experience Level

Copywriting

Expert

WordPress

Expert

Language

English

Fluent

Work Experience

Senior Creative/Web Specialist at Duke Energy Corporation

November 1, 2018 - Present

Working in an agency-within-a-company model, I collaborate with design and digital teams to concept, write, wireframe, and format effective email copy, web copy, direct mail pieces, web banners, newsletter banners, video scripts and other forms of messaging copy for Duke Energy, in B2B and B2C environments. Projects have audiences comprised of millions of customers, for whom I find innovative ways to inspire, relate and engage, while maintaining brand standards for the corporation.

Sr. B2B/B2C Copywriter at Advance Auto Parts

August 1, 2018 - November 1, 2018

Working in an agency-within-a-company model, I worked closely with design and product teams to conceptualize and execute creative brand messaging campaigns for in-store signage, email communications, seasonal print collateral, website copy, and other copywriting tasks for corporate Advance Auto Parts. My audiences were varied, ranging from everyday auto part consumers to professional auto part shop owners. Working within brand guidelines, I found ways to activate these audiences and form brand loyalists.

Creative Writer, Content Strategist at Walk West

August 1, 2013 - August 1, 2018

Web Content Strategy & Development • Messaging Strategy • Creative Brainstorming • Original Lyric/ Script Creation • Production assistance for promotional client and influencer videos.