Available to hire
Hi, I’m Kevin David Mayorga Navarro, a Creative Marketing & Communications Specialist with 6+ years of experience in digital marketing, advertising, design, and brand management. I blend creativity with analytics to craft multi-platform campaigns that deliver measurable results and support organizational goals.
I thrive in cross-functional teams, enjoy turning insights into compelling visual content, and stay proficient in Google Ads, Meta Business Suite, SEO/SEM, WordPress, and Adobe Creative Suite. Fluent in Spanish with English at an intermediate level and basic French, I’ve collaborated across Nicaragua, Canada, and Latin America to drive brand growth and customer engagement.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
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Expert
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Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Intermediate
French
Beginner
Work Experience
Creative Consultant at XCAPE Nicaragua
January 1, 2022 - PresentDeveloped visual identity and institutional messaging with brand alignment. Planned multichannel campaigns to improve brand positioning and customer loyalty. Designed and implemented creative BTL activations for direct audience engagement. Managed ad campaigns on Google Ads, Meta Ads, and Twitter Ads focused on ROI and lead generation. Created visual and narrative content tailored for each social platform. Designed printed materials in line with brand guidelines and conceptualized visual materials to communicate complex ideas effectively.
Creative Consultant at MIDESA
January 1, 2020 - August 14, 2025Designed communication materials aligned with institutional image. Led integrated campaigns for brand positioning and communication both internally and externally. Executed BTL activations to strengthen emotional connections and brand recall. Managed high-performance digital campaigns focused on conversion and ROI. Produced relevant social media content to foster community engagement. Created graphic materials including catalogs, flyers, and packaging. Developed intuitive website structures and optimized UX/UI design. Implemented SEO and SEM strategies using tools like Google Analytics and Search Console.
Creative Consultant at MIDESA
January 1, 2024 - August 14, 2025Designed communication materials aligned with institutional image. Led integrated campaigns for brand positioning and internal/external communication. Executed BTL activations to strengthen emotional connections and brand recall. Managed high-performance digital campaigns with a focus on conversion and ROI. Produced relevant content for social media to foster community and engagement. Created graphic materials including catalogs, flyers, and packaging. Developed intuitive website structures and optimized UX/UI design. Implemented SEO and SEM strategies using tools like Google Analytics and Search Console.
Marketing Manager at Aeromundo
December 31, 2023 - August 14, 2025Developed visual and strategic content for Instagram, Facebook, X, and TikTok. Designed result-driven multichannel strategies. Created and optimized segmented campaigns on Facebook, Google, and Twitter Ads. Implemented search campaigns with data-driven decision making using Google Analytics. Applied SEO and SEM techniques to increase visibility and traffic. Created responsive and interactive display ads using Google Web Designer. Designed UX/UI web experiences focused on usability and impact. Developed WordPress product catalogs with QR access for retail and BTL use. Created and structured custom forms for lead generation. Planned and managed online and physical events, supervised audiovisual productions and photography sessions, executed BTL actions to enhance brand engagement, and managed monthly advertising budgets strategically.
Digital Marketing Manager at Nuevo Carnic
January 1, 2023 - August 14, 2025Created visual and textual content tailored for each social media platform. Designed digital marketing plans combining organic and paid channels. Managed segmented campaigns focused on conversion and qualified traffic. Implemented keyword-focused search campaigns and analyzed results via Google Analytics. Executed SEO/SEM strategies to increase web presence. Developed interactive display ads with Google Web Designer. Designed and structured user-centric UX/UI websites. Built WordPress digital catalogs with QR code access. Configured custom WordPress forms for lead generation. Organized and managed brand and promotional events. Directed audiovisual and photography production aligned with brand standards. Implemented emotional BTL strategies for stronger customer engagement. Handled advertising budgets with strategic resource allocation.
Diseñador gráfico y Community Manager at INDE
January 1, 2020 - August 14, 2025Managed social media campaigns adapted to different audiences and platforms. Designed personalized digital strategies to position brands effectively. Executed merchandising actions at sales points to boost brand recognition. Developed coherent and memorable visual branding. Produced professional audiovisual content using Adobe After Effects. Photographed products, events, and branded visual content. Developed automated and segmented email marketing campaigns. Analyzed KPIs and created performance reports with improvement insights.
Creative Consultant at XCAPE Nicaragua
January 1, 2025 - August 14, 2025Developed visual identity and institutional messaging aligned with the brand. Planned and executed multichannel campaigns to improve brand positioning and customer loyalty. Designed and implemented creative BTL activations for direct audience engagement. Managed ROI and lead generation focused ad campaigns across Google Ads, Meta Ads, and Twitter Ads. Created tailored visual and narrative content for multiple social platforms. Designed printed materials such as flyers, posters, brochures, and packaging consistent with brand guidelines. Conceptualized and laid out visual materials to effectively communicate complex ideas.
Creative Consultant at MIDESA
January 1, 2020 - August 14, 2025Designed communication materials aligned with institutional image. Led integrated campaigns for brand positioning and internal/external communication. Executed BTL activations to strengthen emotional connections and brand recall. Managed high-performance digital campaigns focused on conversion and ROI. Produced relevant social media content to foster community and engagement. Created graphic materials including catalogs, flyers, and packaging. Developed intuitive website structures and optimized UX/UI design. Implemented SEO and SEM strategies utilizing Google Analytics and Search Console.
Creative Consultant at MIDESA
January 1, 2024 - August 14, 2025Designed communication materials aligned with institutional image. Led integrated campaigns for brand positioning and internal/external communication. Executed BTL activations to strengthen emotional connections and brand recall. Managed high-performance digital campaigns focused on conversion and ROI. Produced relevant social media content to foster community and engagement. Created graphic materials including catalogs, flyers, and packaging. Developed intuitive website structures and optimized UX/UI design. Implemented SEO and SEM strategies utilizing Google Analytics and Search Console.
Marketing Manager at Aeromundo
January 1, 2023 - PresentDeveloped visual and strategic content for Instagram, Facebook, X, and TikTok. Designed result-driven multichannel strategies and optimized segmented campaigns on Facebook, Google, and Twitter Ads. Implemented search campaigns using data-driven decision making with Google Analytics. Applied SEO and SEM techniques to increase online visibility and traffic. Created responsive and interactive display ads using Google Web Designer. Designed UX/UI web experiences focused on usability and impact. Developed WordPress product catalogs with QR access for retail and BTL use. Created and structured custom forms for lead generation. Planned and managed online and physical events. Supervised audiovisual productions and photography sessions. Executed BTL actions to enhance brand engagement and managed monthly advertising budgets strategically.
Digital Marketing Manager at Nuevo Carnic
January 1, 2023 - August 14, 2025Created visual and textual content tailored for social media platforms. Designed digital marketing plans combining organic and paid channels. Managed segmented campaigns focused on conversion and qualified traffic. Implemented keyword-focused search campaigns and analyzed results through Google Analytics. Executed SEO/SEM strategies to increase web presence. Developed interactive display ads with Google Web Designer. Designed and structured user-centric UX/UI websites. Built WordPress digital catalogs with QR code access. Configured custom WordPress forms for lead generation. Organized and managed brand and promotional events. Directed audiovisual and photography production aligned with brand standards. Implemented emotional BTL strategies for stronger customer engagement. Managed advertising budgets with strategic resource allocation.
Diseñador gráfico y Community Manager at INDE
January 1, 2020 - August 14, 2025Managed social media campaigns adapted to various audiences and platforms. Designed personalized digital strategies for effective brand positioning. Executed merchandising actions at sales points to boost brand recognition. Developed coherent and memorable visual branding. Produced professional audiovisual content using Adobe After Effects. Photographed products, events, and other branded visual content. Developed automated and segmented email marketing campaigns. Analyzed KPIs and produced performance reports with recommendations for improvement.
Marketing Manager at Terrastone
April 1, 2016 - PresentCreate digital marketing campaigns, website design and structuring, social media content creation, video production, and photography, including website design and SEO/SEM optimization. Coordinated UX/UI improvements for enhanced user engagement.
Creative Consultant at FINDE / MIDESA
October 1, 2023 - October 1, 2026Created corporate design materials and managed brand identity projects. Supported digital marketing strategies, including website design and SEO/SEM optimization. Coordinated UX/UI improvements for enhanced user engagement.
Graphic Designer at Travel Agency AeroMundo
March 1, 2023 - December 31, 2023Produced digital advertising content and managed campaigns on Facebook Ads, Twitter Ads, and Google Ads. Developed UX/UI website layouts and digital catalogs on WordPress. Created analytical reports using Google Analytics to evaluate campaign performance.
Creative Consultant at XCAPE
October 1, 2020 - June 1, 2025Designed and executed marketing and communication campaigns for corporate and institutional clients. Developed content for social media, print, and BTL advertising. Led creative direction and visual consistency for brand projects.
Digital Marketing Manager at NUEVO CARNIC S.A.
October 1, 2020 - March 31, 2023Planned and executed marketing campaigns focused on sales growth and digital presence. Managed advertising budgets, optimized ad performance, and developed content strategies. Supervised audiovisual production, photoshoots, and BTL activations. Implemented marketing automation systems and CRM-based segmentation.
Digital Marketing Coordinator at Instituto Nicaragüense de Desarrollo
June 1, 2016 - October 31, 2020Supported social media management and brand promotion campaigns. Produced multimedia content, coordinated events, and prepared analytical reports. Assisted in strategic marketing planning and public communication efforts.
Education
Bachelor's Degree in Marketing and Advertising at UNITEC
January 1, 2016 - January 1, 2020Bachelor's Degree in Marketing and Advertising at UNITEC
January 1, 2016 - January 1, 2020Neuro-Sales and Customer Service Certification at Infiniti Leadership
January 1, 2021 - December 31, 2021Specialization in Digital Transformation at iSolution Business
January 1, 2020 - December 31, 2020Bachelor’s Degree in Marketing and Advertising at Universidad de Tecnología y Comercio UNITEC
January 1, 2016 - December 31, 2019Branding for Designers at Universidad del Valle
January 1, 2019 - December 31, 2019Qualifications
Specialization in Digital Transformation (ISOLUTION BUSINESS)
January 1, 2021 - August 14, 2025Neuromarketing (Infiniti Leadership)
January 1, 2021 - August 14, 2025Customer Service (Infiniti Leadership)
January 1, 2021 - August 14, 2025Certified Digital Transformation Specialist (Catholic University “Redemptoris Mater” UNICA)
January 1, 2021 - August 14, 2025Branding for Designers (Universidad del Valle)
January 1, 2019 - August 14, 2025Adobe Illustrator (TecnoTool)
January 1, 2017 - August 14, 2025Entrepreneurs and Leaders Congress (Junior Achievement – JA Worldwide)
January 1, 2017 - August 14, 2025Creating a Competitive Resume (Junior Achievement – JA Worldwide)
January 1, 2017 - August 14, 2025Customer Service Techniques (Nicaraguan Institute for Development – INDE)
January 1, 2016 - August 14, 2025Basic Course in Digital Marketing (IAB)
January 1, 2016 - August 14, 2025Galactic Problem Solver (NASA – National Aeronautics and Space Administration)
January 1, 2015 - August 14, 2025International Space Challenge (Universidad Americana – UAM)
January 1, 2015 - August 14, 2025Recruitment Techniques (HP LIFE)
January 1, 2015 - August 14, 2025Media Marketing (HP LIFE)
January 1, 2015 - August 14, 2025Effective Presentations (HP LIFE)
January 1, 2015 - August 14, 2025Online Sales (HP LIFE)
January 1, 2015 - August 14, 2025Job Search Techniques (Conecta Joven)
January 1, 2013 - August 14, 2025Specialization in Digital Transformation
January 1, 2021 - August 14, 2025Neuromarketing (Infiniti Leadership)
January 1, 2021 - August 14, 2025Customer Service (Infiniti Leadership)
January 1, 2021 - August 14, 2025Certified Digital Transformation Specialist (Catholic University “Redemptoris Mater” UNICA)
January 1, 2021 - August 14, 2025Branding for Designers (Universidad del Valle)
January 1, 2019 - August 14, 2025Adobe Illustrator (TecnoTool)
January 1, 2017 - August 14, 2025Entrepreneurs and Leaders Congress (Junior Achievement – JA Worldwide)
January 1, 2017 - August 14, 2025Creating a Competitive Resume (Junior Achievement – JA Worldwide)
January 1, 2017 - August 14, 2025Customer Service Techniques (Nicaraguan Institute for Development – INDE)
January 1, 2016 - August 14, 2025Basic Course in Digital Marketing (IAB)
January 1, 2016 - August 14, 2025Galactic Problem Solver (NASA – National Aeronautics and Space Administration)
January 1, 2015 - August 14, 2025International Space Challenge (Universidad Americana – UAM)
January 1, 2015 - August 14, 2025Recruitment Techniques (HP LIFE)
January 1, 2015 - August 14, 2025Media Marketing (HP LIFE)
January 1, 2015 - August 14, 2025Effective Presentations (HP LIFE)
January 1, 2015 - August 14, 2025Online Sales (HP LIFE)
January 1, 2015 - August 14, 2025Job Search Techniques (Conecta Joven)
January 1, 2013 - August 14, 2025Brand Identity Development
January 11, 2030 - May 13, 2026Creative Direction & Visual Communication
January 11, 2030 - May 13, 2026Data Analysis & Performance Tracking
January 11, 2030 - May 13, 2026Digital Strategy & Campaign Management
January 11, 2030 - May 13, 2026Event & Production Coordination
January 11, 2030 - May 13, 2026Sales Support & Client Relations
January 11, 2030 - May 13, 2026Team Leadership & Cross-Functional Collaboration
January 11, 2030 - May 13, 2026Industry Experience
Retail, Professional Services, Media & Entertainment, Travel & Hospitality, Wholesale & Distribution, Consumer Goods, Manufacturing, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
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Expert
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