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Visionary, award-winning creative leader with 20+ years of experience turning complex ideas into clear, compelling, measurable work across advertising, e-learning, regulated industries, and enterprise SaaS. Known for fearless creativity paired with disciplined execution—delivering campaigns, curricula, and integrated content that drive engagement, sales, brand lift, and behavior change. Expert in translating technical, educational, financial, and healthcare messages for diverse audiences, with a strong track record of building content infrastructure (curricula, taxonomies, learning modules) and ensuring accuracy and compliance in highly regulated environments. Experienced in training and integrating AI/LLM tools and using modern writing and production workflows to scale output without losing quality.…Visionary, award-winning creative leader with 20+ years of experience turning complex ideas into clear, compelling, measurable work across advertising, e-learning, regulated industries, and enterprise SaaS. Known for fearless creativity paired with disciplined execution—delivering campaigns, curricula, and integrated content that drive engagement, sales, brand lift, and behavior change. Expert in translating technical, educational, financial, and healthcare messages for diverse audiences, with a strong track record of building content infrastructure (curricula, taxonomies, learning modules) and ensuring accuracy and compliance in highly regulated environments. Experienced in training and integrating AI/LLM tools and using modern writing and production workflows to scale output without losing quality.

Kevin Miles

PRO

Copywriter, Content Strategist, Instructional Designer, +2

5.0 (1 review)

Visionary, award-winning creative leader with 20+ years of experience turning complex ideas into clear, compelling, measurable work across advertising, e-learning, regulated industries, and enterprise SaaS. Known for fearless creativity paired with disciplined execution—delivering campaigns, curricula, and integrated content that drive engagement, sales, brand lift, and behavior change. Expert in translating technical, educational, financial, and healthcare messages for diverse audiences, with a strong track record of building content infrastructure (curricula, taxonomies, learning modules) and ensuring accuracy and compliance in highly regulated environments. Experienced in training and integrating AI/LLM tools and using modern writing and production workflows to scale output without losing quality.…Visionary, award-winning creative leader with 20+ years of experience turning complex ideas into clear, compelling, measurable work across advertising, e-learning, regulated industries, and enterprise SaaS. Known for fearless creativity paired with disciplined execution—delivering campaigns, curricula, and integrated content that drive engagement, sales, brand lift, and behavior change. Expert in translating technical, educational, financial, and healthcare messages for diverse audiences, with a strong track record of building content infrastructure (curricula, taxonomies, learning modules) and ensuring accuracy and compliance in highly regulated environments. Experienced in training and integrating AI/LLM tools and using modern writing and production workflows to scale output without losing quality.

Available to hire

Visionary, award-winning creative leader with 20+ years of experience turning complex ideas into clear, compelling, measurable work across advertising, e-learning, regulated industries, and enterprise SaaS. Known for fearless creativity paired with disciplined execution—delivering campaigns, curricula, and integrated content that drive engagement, sales, brand lift, and behavior change.

Expert in translating technical, educational, financial, and healthcare messages for diverse audiences, with a strong track record of building content infrastructure (curricula, taxonomies, learning modules) and ensuring accuracy and compliance in highly regulated environments. Experienced in training and integrating AI/LLM tools and using modern writing and production workflows to scale output without losing quality.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

German

Fluent

Work Experience

Senior Copywriter | Insulin Brands (Contract) at Sanofi (NA Agile Pod / Content Acceleration Program)

May 1, 2026 - July 1, 2026

Created compliant promotional, advertising, and marketing content for multiple insulin/related brands (Jevtana, Thymoglobulin, Toujeo, TZIELD). Produced content using Jira, Figma, Veeva, and PromoMats; wrote emails for HCPS prescribing TZIELD; built infrastructure, wireframes, and website content for a market access umbrella site; developed creative concepts for interactive visual aids (IVAs). Coordinated daily with designers, PMs, and reviewers to move work from brief to approval with accuracy and brand voice under MLR requirements.

Senior Copywriter (Contract) at American Express OnBrand (In-House Creative Agency)

April 1, 2026 - June 30, 2026

Developed campaign messaging for small business owners who accept American Express cards. Produced digital campaign work end-to-end (web banners, digital ads, landing page copy, emails, event marketing, broadcast and video scripts). Created high-impact B2B financial content (white papers, executive briefs, blogs, demand-gen materials) and consumer advertising that simplified complex financial topics accurately. Wrote within strict brand/legal/regulatory guidelines; used enterprise tools (Adobe Workfront, Jira) and integrated generative AI into workflows to scale output and speed-to-market. Partnered with designers and integrated agency teams for script refinement and execution support.

Freelance Copywriter (Contract) at Ramsey Solutions

September 1, 2025 - December 31, 2025

Served on Investing & Tax CX marketing team for Dave Ramsey’s Ramsey Solutions, focused on tax education and related products (Alpha Wolf Squadron, RamseyTrusted Tax Pros, Ramsey SmartTax). Wrote multi-channel copy including email campaigns, paid search ads, landing pages, radio scripts, and long-form educational content in a warm, bold, empathetic brand voice. Maintained legal/trademark/messaging compliance, including branded term usage and advertising character limits. Managed creative tickets in Jira from intake through approval and collaborated with project managers on workflow priorities and ideation to solve business challenges through clear communication.

Creative Services Writer (Contract) at Eli Lilly

July 1, 2025 - December 31, 2025

Core writer for Eli Lilly Creative Services team, creating compliant marketing content for Zepbound and Kisunla. Built/refined/versioned modular content using Adobe Workfront, Veeva Vault PromoMats, and AI-assisted tools across omnichannel materials (digital, print, field-facing). Ensured medical/legal/regulatory (MLR) requirements including claims substantiation, citations, and brand governance. Collaborated with designers, PMs, marketers, and medical reviewers to move content from brief to approval while maintaining clarity, accuracy, and brand voice.

AI LLM Trainer (Contract) at Mercor

July 1, 2025 - Present

Trained a talk-to-text AI app (Wispr Flow) to improve accuracy interpreting human voice, including spelling, punctuation, and grammar. Supported adaptive real-time conversion of natural speech into polished, context-aware text across applications (email, messaging, docs, and code editors). Focused on ASR, language model and NLP-driven context handling, formatting, and tone adjustment.

Associate Creative Director at Dieste / Dieste Health

July 1, 2022 - May 1, 2024

Associate Creative Director for Dieste and Dieste Health. Created fully integrated campaigns for Cricket Wireless; helped drive improved target audience perception and brand awareness. Instrumental in pitching and winning Pfizer business for COVID-19 vaccine awareness programs. Built advertising and digital marketing assets for Pfizer, and led creative for multiple integrated campaigns across healthcare and consumer audiences.

Senior Copywriter | Senior Content Strategist at Runyon Saltzman & Einhorn

April 1, 2021 - June 1, 2022

Developed digital and social campaigns for BlackRock’s iShares brand and Energy Upgrade California. Reframed complex investment concepts into accessible learning content; built digital/video social campaigns that supported statewide energy behavior change. Created structured financial learning materials (step-by-step guides and explanatory modules), educational messaging frameworks, and web/social/interactive learning copy with accuracy supported via partnership with SMEs and product teams.

Creative Director (Lead Copywriter) at California Community Colleges

July 1, 2019 - March 1, 2021

Led creative direction and copywriting for enrollment and retention campaigns for new and continuing AA and AA/PI students during the 2019–2021 academic years. Improved retention and enrollment during a global pandemic. Managed, supervised, and mentored a creative team to ensure work was both transformative and compelling.

Salesforce Content Strategist | Technical Writer | Trailhead Writer | Training Content Development (Contract) at Salesforce

April 1, 2017 - June 1, 2019

Wrote Salesforce Trailheads for enterprise SaaS products, translating complex software into user-friendly digital lessons. Developed modules such as Compass Basics, Employee Annual Security Training, Manufacturing Industry Basics, Pardot Selling Basics, and Quip for Service Cloud. Interviewed SMEs and engineers; led design sessions (outlines, content, demonstration video scripts) and creative direction for module visuals. Built learning taxonomies, instructional scripts, guided learning sequences, and step-by-step training flows for cybersecurity, service operations, and cloud products.

Marketing/Direct Response Writer at FortuneBuilders

October 1, 2015 - February 1, 2017

Created high-performing direct-response content across web, digital, email, TV, radio, and video for real estate training and investment education. Produced video direct-response infomercial scripts, brochures, sales letters, collateral, manuals, landing page copy, press releases, weekly webinar newsletters, product/service descriptions, and education guides. Coordinated with a fully remote team across meetings and trainings while maintaining a consistent conversion-focused educational approach.

Associate Creative Director at GlobalHue

August 1, 2012 - March 1, 2014

Shaped campaigns for Fiat, Dodge, Jeep, NBA, and Walmart; led high-stakes new business pitches. Conceived and created “One Game. One Love.” which won the global NBA account and became the league’s first unified global advertising campaign. Campaign translated into 12 languages and ran in 43 countries. Produced original branded entertainment and advertising content, collaborating with art directors, designers, and account teams; presented work via video conference for a fully remote creative force.

Associate Creative Director at Burrell Communications

July 1, 2006 - April 1, 2011

Acted as copywriter and creative director behind the iconic Reese’s Puffs cereal rap and branded entertainment video. Orchestrated an integrated campaign that became a widely imitated and admired cereal effort, generated large-scale audience engagement (including social and UGC outcomes). Led creative direction for new campaigns and analyzed business needs and audience insights to tailor messaging. Presented and collaborated through video conference for a fully remote role.

Executive Editor at Hilarious Magazine

January 1, 2006 - January 1, 2008

Oversaw development and design of the magazine; managed journalists, columnists, and photographers. Wrote and edited feature articles and reviews.

Associate Creative Director at McClure Associate Creative Director

August 1, 2000 - March 1, 2006

Helped drive agency growth from $11M to $34M in billings over 18 months. Led brand development, new business wins, and award-winning work; managed creatives and junior account staff and participated in hiring and recruitment. Produced local/regional/national creative award-winning campaigns and brand development across multiple clients spanning government, healthcare, transportation, retail, and more.

Copywriter | Creative Director | E-Learning Content Developer | Content Strategist | Technical Writer at kevinmileswriter.com

December 31, 1999 - Present

Copywriter and creative director working across ad agencies, in-house brands, and causes across multiple mediums. Executive editor for Hilarious Magazine; developed e-learning and SaaS training content (e.g., General Mills Honey Nut Cheerios “Bee-A-Coder.com” learning modules; Integrated Information Systems SaaS scripts for CityCode/CityServe/CityBuild/FundTrack). Provides strategy, writing, editing, instructional design, curriculum architecture, and technical writing for consumer, education, SaaS, finance, tech, healthcare, and government audiences.