Social Media Coordinator at DAC Group

Sole content creator managing a portfolio of 35+ concurrent clients under a Fortune 500 brand — responsible for strategy, production, scheduling, community management, and reporting across Facebook, Instagram, LinkedIn, and X. Produced 200–500 assets monthly. Implemented audience research and trend analysis to develop tailored content pillars and brand voices. Presented quarterly performance reviews to clients using Hootsuite analytics, guiding strategy shifts and prioritizing services. Achieved a 2,240% engagement increase and 200–800% follower growth across the portfolio, and contributed to an 82% client renewal rate.

Social Media Coordinator at Anna Museo

Co-developed the brand voice, creative direction, and customer personas with the founders, researching competitor positioning and audience demographics to establish a quiet luxury tone, content pillars, and recurring content series for the Instagram launch. Produced short-form video and graphic assets using Adobe Premiere Pro and After Effects, optimized for platform performance. Built a 6-month content calendar, brand guidelines, and digital asset system to streamline workflows. Wrote SEO-optimized blog content and designed website mockups to improve organic visibility.