I practice design as a curatorial discipline. My methodology is absolute reduction: eliminating the superfluous to isolate the essential. Forged in the tension between Art Direction and commercial friction, I interrogate the aesthetics of utility positioning brand identity as a visual dialect, not ornamentation. I engineer systems governed by the economy of form, prioritizing structural permanence over transient trends. I do not rely on pedigree; I rely on the grid. I test, fracture, and rebuild until the identity holds weight. The work is self-evident.…

Kevin Shah

I practice design as a curatorial discipline. My methodology is absolute reduction: eliminating the superfluous to isolate the essential. Forged in the tension between Art Direction and commercial friction, I interrogate the aesthetics of utility positioning brand identity as a visual dialect, not ornamentation. I engineer systems governed by the economy of form, prioritizing structural permanence over transient trends. I do not rely on pedigree; I rely on the grid. I test, fracture, and rebuild until the identity holds weight. The work is self-evident.…

Available to hire

I practice design as a curatorial discipline. My methodology is absolute reduction: eliminating the superfluous to isolate the essential. Forged in the tension between Art Direction and commercial friction, I interrogate the aesthetics of utility positioning brand identity as a visual dialect, not ornamentation. I engineer systems governed by the economy of form, prioritizing structural permanence over transient trends. I do not rely on pedigree; I rely on the grid. I test, fracture, and rebuild until the identity holds weight. The work is self-evident.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Freelance Graphic design at Bold&Berserkstudio
June 1, 2023 - December 4, 2025
Three years of commercial friction have served as a filter, stripping away academic idealism to reveal the mechanics of the market. I have learned that independent practice is not merely about aesthetic output, but structural resilience—defending the logic of the grid against subjective noise. This period has transformed my process from execution to diagnosis; I do not just design visuals, I engineer systems built to survive the volatility of client demands. The work is no longer just conceptual; it is tested, broken, and hardened by utility.

Education

diploma in Visual communication and graphic design at L.S.Raheja school of art, worli
June 3, 2019 - April 6, 2022
Master in visual communication and graphic design at Ecole intuit lab
August 16, 2022 - December 31, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Other
    paper Pace + skincare branding & packaging design

    Pace+ is skincare engineered for motion. Built to withstand heat, friction, and pressure, the formula translates performance into protection. It converts physical effort into renewal, ensuring precision meets endurance.