Available to hire
I am a Digital Marketing Specialist with over 5 years of experience delivering multi-channel campaigns across social media, SEO, content, and paid advertising. I am skilled in developing brand strategies, producing engaging content, and optimizing performance through data-driven insights. Success in growing audiences, boosting engagement, and improving brand awareness has been a key part of my career.
I have a proven track record in managing digital content projects, leading cross-functional teams, and coordinating creative campaigns that achieve measurable results. I am passionate about crafting strategies that connect brands with their audiences and thrive in fast-paced marketing environments.
Skills
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Digital Content Specialist at Urban Revolutions
November 30, 2024 - July 17, 2025Led a full website redesign covering UX, copy, structure, and brand consistency. Created and launched the branded podcast 'U THINK?', managing strategy, scripting, and production. Developed brand messaging frameworks applied across social, web, campaigns, and internal communications. Produced print and digital collateral for workshops, campaigns, and event activations while ensuring consistent brand voice, design standards, and messaging across platforms.
Social Media and Content Officer at Children’s Hospital Foundation
December 31, 2023 - July 17, 2025Produced and managed social media campaigns for flagship events like the Mascot Games, achieving over 70K video views in three months. Captured live event content collaborating with event and media teams to increase real-time reach. Grew Facebook audience by 27.6K and boosted engagement by 30% in six months through data-driven testing. Launched Meta ad campaigns focused on donor acquisition with a cost-per-acquisition of $4. Managed campaign ambassador program to extend reach by more than 50K via influencer partnerships.
Digital Marketing Assistant at Physio Inq
May 31, 2022 - July 17, 2025Managed geo-targeted Meta ad campaigns increasing in-home service bookings by 30%. Built automated HubSpot email workflows generating 300+ qualified franchise leads in six months. Created and scheduled content across social media, blog, email, and internal communications, adapting voice for clinics, clients, and corporate stakeholders. Improved organic search traffic by 15% within six months via keyword research, metadata optimisation, and schema implementation.
Digital Content Specialist at Urban Revolutions
November 1, 2024 - September 4, 2025Developed brand messaging frameworks and strategic plans for four distinct brands ensuring cohesive brand identity across all channels. Led the redesign of Impactify’s website, improving UX copy, navigation, and on-page SEO. Created and launched a new branded podcast series “U Think?” from concept to scripting and editing. Produced marketing collateral and creative assets for multiple brands, collaborating with internal teams and external agencies to meet deadlines and maintain high-quality standards.
Social Media and Content Officer at Children’s Hospital Foundation
December 1, 2023 - September 4, 2025Planned, created, and published content for the Mascot Games campaign, achieving 70K video views over three months across Facebook, Instagram and LinkedIn. Optimised content strategies using data and insights to grow Facebook following by 27.6K and boost engagement by 30%. Produced six short-form videos in Canva for the Easter Appeal campaign, achieving 58K video views in four weeks on Instagram. Ran targeted Meta ad campaigns for a nationwide audience, reducing CPA to $4. Led brand ambassador program, expanding campaign reach by 50K. Coordinated and led six photo and video shoots, supporting fundraising initiatives.
Digital Marketing Assistant at Physio Inq
May 1, 2022 - September 4, 2025Grew YouTube subscribers by 10.7K in three months through targeted content. Improved SEO content performance with SEMrush by 15% through keyword targeting and metadata optimisation. Executed Meta ad campaigns, contributing to a 30% increase in bookings nationally. Planned and optimised HubSpot email workflows, delivering 300 leads in 6 months. Managed a biweekly email newsletter with a 21.6% open rate. Grew LinkedIn followers by 1K through an employee advocacy program.
Education
Bachelor of Business at Griffith University
January 1, 2014 - December 31, 2017Bachelor of Business, Marketing at Griffith University
January 1, 2014 - January 1, 2017Qualifications
Project Management Fundamentals
January 1, 2024 - December 31, 2024SEO Certification
January 1, 2024 - December 31, 2024HubSpot Marketing Hub Software
January 1, 2024 - December 31, 2024Navigating On-Page and Technical SEO, SEMrush
January 1, 2024 - September 4, 2025Project Management Fundamentals, Australian Institute of Management
January 1, 2024 - September 4, 2025SEO Certification, HubSpot
January 1, 2024 - September 4, 2025HubSpot Marketing Hub Software, HubSpot
January 1, 2024 - September 4, 2025Industry Experience
Media & Entertainment, Non-Profit Organization, Healthcare, Travel & Hospitality, Professional Services
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