I bring a strong understanding of digital platforms, audience behavior, and contemporary culture, with experience across beauty, fashion, music, and lifestyle. I build cross-city campaigns, scout creators, coordinate creator communications, track KPIs, and nurture communities around music and culture, blending strategic thinking with hands-on production.

I bring a strong understanding of digital platforms, audience behavior, and contemporary culture, with experience across beauty, fashion, music, and lifestyle. I build cross-city campaigns, scout creators, coordinate creator communications, track KPIs, and nurture communities around music and culture, blending strategic thinking with hands-on production.

Available to hire

I bring a strong understanding of digital platforms, audience behavior, and contemporary culture, with experience across beauty, fashion, music, and lifestyle.

I build cross-city campaigns, scout creators, coordinate creator communications, track KPIs, and nurture communities around music and culture, blending strategic thinking with hands-on production.

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Language

Swedish
Fluent
English
Fluent

Work Experience

Social Media & Influencer Marketing Associate
January 1, 2025 - Present
Founded and art-directed across-city creative collective operating in Berlin, Stockholm, and Paris. Developed visual identities, campaign narratives, and cultural programming across digital and physical spaces. Curated lineups and community-driven events merging underground music and fashion culture.
Founder & Creative Director / Social & Community Lead at AKQA Berlin
August 1, 2025 - February 1, 2026
Contributed to campaign concepts for global brands across digital and experiential platforms. Developed early-stage visual prototypes and concept decks presented to clients. Supported creative strategy workshops and ideation sessions.
Junior Experience Designer at HEGLAM Berlin
February 1, 2026 - Present
Currently scouted and mapped creators across TikTok, Instagram, and YouTube for beauty and lifestyle campaigns across two regional markets. Supported influencer outreach, campaign coordination, budget tracking, and creator management while monitoring KPIs, ROI, and social performance insights. Adapted press texts, campaign copy, and creative concepts for localized launches, activations, and creator-led storytelling.
Junior Experience Designer at HEGLAMB Berlin
February 1, 2026 - Present
Curated creator briefs aligned with brand tone, audience insights, and platform culture, ensuring consistent and on-brand messaging across channels. Coordinated creator communications and publishing workflows, collaborating cross-functionally to deliver timely, relevant, and community-driven content. Monitored engagement and audience response to creator content, contributing to a 20–30% increase in engagement through ongoing optimization.
Influencer Marketing & PR / Campaigns Lead at Bsuyea Collective
January 1, 2025 - Present
Founded a cross-city creative collective operating in Berlin, Stockholm, and Paris. Developed visual identities, campaign narratives, and cultural programming across digital and physical spaces. Curated lineups and community-driven events merging underground music and fashion culture. Led creative strategy workshops and ideation sessions.

Education

Add your educational history here.

Qualifications

Bachelor's in Media & Communication Studies (Global Media & Culture)
January 11, 2030 - June 1, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Other