I designed and implemented the overall marketing and communications strategy for AMB Geneva, with the aim of strengthening its visibility, increasing its impact on its target audiences, and supporting its institutional development.
Tasks completed:
Comprehensive assessment of the existing image, current communications, and competitive landscape.
Definition of strategic positioning and key messages aligned with the organization’s values and missions.
Development of a multi-channel communication plan integrating print, digital, and public relations media.
Design of a coherent narrative identity to unite members, partners, and institutions.
Implementation of monitoring tools and dashboards to measure the effectiveness of actions.
Key results:
Strengthened positioning and unified message across all channels.
Significant improvement in engagement and recognition of the AMB Geneva brand.
Structuring of professional, proactive communication that is adaptable to future challenges.
This strategy has provided AMB Geneva with a solid, scalable communication framework that is aligned with its ambitions.

As part of this assignment, I supported Société Boccadasse in transforming its digital presence and strengthening its brand image. My role covered overall strategy, online community management, and the implementation of targeted communication plans.
Main tasks:
Developing and rolling out an omnichannel marketing and communication strategy aligned with business objectives and brand identity.
Comprehensive social media management: daily activity, creation of engaging content (visuals, videos, interactive posts), and development of an active and loyal community.
Design and execution of digital campaigns to promote products/services, improve brand awareness, and generate qualified leads.
Performance analysis and regular reporting with key indicators (engagement, reach, conversion, community sentiment).
Branding and positioning consulting to assert brand authority in its sector.
Results achieved:
Significant increase in engagement and subscriber growth on social media.
Improved consistency and appeal of the brand’s visual and narrative identity.
Strengthened customer relationships through close, responsive, and value-added communication.
Contributed to increased visibility and a modern and professional brand perception.
Strengthening customer relationships through close, responsive, value-added communication.
Contributing to increased visibility and a modern, professional brand image.
This project laid the foundations for sustainable, scalable communication, combining a substantive strategy with creative execution to support the growth of Société Boccadasse.

Dans le cadre de ce projet, j’ai conçu et supervisé le développement d’Alliance Occasions, une place de marché numérique de premier plan dédiée à l’industrie automobile. Cette plateforme a pour objectif de connecter efficacement les acheteurs et les vendeurs de véhicules d’occasion en Suisse, en offrant une expérience utilisateur fluide, sécurisée et optimisée.

Mes responsabilités incluaient :

Pilotage de la stratégie technique et fonctionnelle de la plateforme.

Développement des fonctionnalités clés : recherche avancée, gestion des annonces, messagerie intégrée, et système de rendez-vous.

Mise en place d’outils de suivi et d’analyse des performances (trafic, conversions, expérience utilisateur).

Assurance de la stabilité, de la sécurité et de l’évolution continue du site.

Résultat :
Une plateforme robuste et intuitive qui renforce la confiance entre les acteurs du marché de l’occasion automobile et améliore la transparence des transactions.

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