I am a Social Media & Content Marketing Specialist with 4+ years of experience in the e-commerce, luxury, and lifestyle industries. I help brands grow by creating strategies that drive awareness, engagement, and measurable sales. Skilled in both paid and organic campaigns, I manage content and advertising across Instagram, Facebook, TikTok, and LinkedIn. Certified in Digital Marketing by Wharton School, I bring expertise in SEO, analytics, paid ads, and storytelling content. My background includes running multi-channel campaigns, producing creative content for luxury real estate, and developing full-funnel marketing strategies with retargeting to boost conversions. Passionate about digital storytelling, I thrive on helping brands connect with their audience in authentic ways. My goal is always to deliver campaigns that not only look great but also generate a strong ROI and long-term growth.

Khalas Al Saal Al Shehhi

I am a Social Media & Content Marketing Specialist with 4+ years of experience in the e-commerce, luxury, and lifestyle industries. I help brands grow by creating strategies that drive awareness, engagement, and measurable sales. Skilled in both paid and organic campaigns, I manage content and advertising across Instagram, Facebook, TikTok, and LinkedIn. Certified in Digital Marketing by Wharton School, I bring expertise in SEO, analytics, paid ads, and storytelling content. My background includes running multi-channel campaigns, producing creative content for luxury real estate, and developing full-funnel marketing strategies with retargeting to boost conversions. Passionate about digital storytelling, I thrive on helping brands connect with their audience in authentic ways. My goal is always to deliver campaigns that not only look great but also generate a strong ROI and long-term growth.

Available to hire

I am a Social Media & Content Marketing Specialist with 4+ years of experience in the e-commerce, luxury, and lifestyle industries. I help brands grow by creating strategies that drive awareness, engagement, and measurable sales. Skilled in both paid and organic campaigns, I manage content and advertising across Instagram, Facebook, TikTok, and LinkedIn.

Certified in Digital Marketing by Wharton School, I bring expertise in SEO, analytics, paid ads, and storytelling content. My background includes running multi-channel campaigns, producing creative content for luxury real estate, and developing full-funnel marketing strategies with retargeting to boost conversions.

Passionate about digital storytelling, I thrive on helping brands connect with their audience in authentic ways. My goal is always to deliver campaigns that not only look great but also generate a strong ROI and long-term growth.

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Language

Arabic
Fluent
English
Fluent

Work Experience

Digital Marketing Specialist at Upwork Freelance
May 1, 2023 - Present
Developed paid and organic campaigns across Meta, Google, TikTok, and LinkedIn for e-commerce and service-based clients. Increased audience engagement by 10–15% quarterly and achieved over 30% growth in website traffic through optimized strategies. Managed full-funnel campaigns that integrated retargeting ads to improve conversion rates.
Marketing Specialist Intern at The Fifth Element Consultancy
May 1, 2023 - August 28, 2025
Assisted in building social media campaigns and market research reports. Managed content scheduling, engagement, and performance tracking on social platforms. Created creative posts and campaign assets tailored to client needs.
Marketing Content Specialist
August 31, 2022 - August 28, 2025
Produced storytelling content for branded luxury residences positioning them as high-value investments. Boosted social media engagement rates consistently between 3–5%, achieving client goals for reach, engagement, and conversion. Built paid media strategy for UAE & Egypt expansion and managed cross-platform ads (Meta, TikTok, Google) that increased conversions.

Education

Digital Marketing Professional Certificate at Wharton School, University of Pennsylvania
January 1, 2023 - December 31, 2023
Bachelor of Engineering - Faculty of Civil and Environmental Engineering at UAE University
January 1, 2014 - January 1, 2018

Qualifications

Digital Marketing Professional Certificate
January 1, 2023 - December 31, 2023
Bachelor of Engineering - Faculty of Civil and Environmental Engineering
August 28, 2014 - May 20, 2018

Industry Experience

Retail, Real Estate & Construction, Professional Services, Financial Services, Travel & Hospitality, Education, Media & Entertainment