Hi, I’m Caroline Escobar, a Creative Designer blending traditional and digital arts with strategic design to craft authentic, meaningful visual stories. I specialize in EdTech, creating high-impact digital and print assets, UX/UI website structures, and data visualizations for major educational institutions. I’m committed to multidisciplinary collaboration to solve complex creative problems and tell unique stories. As a multidisciplinary designer, I partner with Product, Customer Success, and Marketing to improve client experiences, influence product roadmaps, and translate data into actionable visuals for educators. I’ve designed dashboards for large clients like CPS/CICS, produced training materials and e-books for CPS educators, and developed print assets for the CPS Office of Equity to support student success.…

Caroline Escobar

Hi, I’m Caroline Escobar, a Creative Designer blending traditional and digital arts with strategic design to craft authentic, meaningful visual stories. I specialize in EdTech, creating high-impact digital and print assets, UX/UI website structures, and data visualizations for major educational institutions. I’m committed to multidisciplinary collaboration to solve complex creative problems and tell unique stories. As a multidisciplinary designer, I partner with Product, Customer Success, and Marketing to improve client experiences, influence product roadmaps, and translate data into actionable visuals for educators. I’ve designed dashboards for large clients like CPS/CICS, produced training materials and e-books for CPS educators, and developed print assets for the CPS Office of Equity to support student success.…

Available to hire

Hi, I’m Caroline Escobar, a Creative Designer blending traditional and digital arts with strategic design to craft authentic, meaningful visual stories. I specialize in EdTech, creating high-impact digital and print assets, UX/UI website structures, and data visualizations for major educational institutions. I’m committed to multidisciplinary collaboration to solve complex creative problems and tell unique stories.

As a multidisciplinary designer, I partner with Product, Customer Success, and Marketing to improve client experiences, influence product roadmaps, and translate data into actionable visuals for educators. I’ve designed dashboards for large clients like CPS/CICS, produced training materials and e-books for CPS educators, and developed print assets for the CPS Office of Equity to support student success.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced
Japanese
Beginner

Work Experience

Graphic Designer at Innovare
January 1, 2023 - Present
Led the creation of all digital and print assets as a core member of the marketing team. Applied UX/UI knowledge to design and structure the company's current website, taking it from concept to a developer-ready build. Tracked progress, contributed to ARR by creating clear and engaging content that demonstrated product value to customers and potential clients. Produced assets and materials to support both new business and client retention.
Owner & Lead Designer at Pirinola
January 1, 2024 - September 26, 2025
Managed a creative agency offering branding, marketing, and media production. Created complete visual identities for 10+ brands, from logos and brand manuals to packaging and printed materials. Planned and directed photo and video shoots, coordinating teams to align with campaign objectives. Integrated illustration and painting into commercial projects.
Jr. Graphic Designer at Zona 0
January 1, 2022 - Present
Developed complete brands from logo conceptualization to brand books. Designed and managed content for social media and advertising campaigns. Assisted with production of photo shoots and created print event materials; gained foundational experience in print production and pre-press workflows.
Designer/Production Assistant at Bellots
January 1, 2017 - Present
Decoration and printed assets; contributed to design and production of various printed materials during a 6-month contract.
Graphic Designer at Innovare
January 1, 2023 - Present
Led the creation of all digital and print assets as a core member of the marketing team. Designed materials including social media content, presentations, and branding guides. Applied UX/UI knowledge to structure the company website from concept to a developer-ready build. Collaborated with Product and Customer Success to align design with the roadmap, and designed in-product dashboards for major clients (e.g., CICS) to turn data into actionable visuals for educators. Produced extensive customer support materials, including video tutorials, guides, and e-books on CIWP, CIDT, SDIG, and Report Cards to improve product adoption. Created printed assets for the CPS Office of Equity to support strategic initiatives and client outcomes.
Owner & Lead Designer at Pirinola
January 1, 2024 - September 26, 2025
Managed a creative studio offering branding, marketing, and media production; created complete visual identities for over 10 brands; planned and directed photo and video shoots; integrated illustration and painting into commercial projects, balancing artistic passion with client goals.
Jr. Graphic Designer at Zona 0
April 1, 2022 - September 26, 2025
Developed complete brands from logo conceptualization to full brand books; designed and managed social media content for campaigns; assisted with production of photo shoots; created event print materials; gained foundational experience in print production and pre-press workflows.
Designer/Production Assistant at Bellots
July 1, 2017 - September 26, 2025
Designed decorations and printed assets for campaigns; managed print-ready files and collaborated with production teams.
Creative Assets Lead at Innovare
January 1, 2023 - Present
Led the creation of all digital and print assets as a core member of the marketing team. Designed materials including social media content, presentations, and branding guides. Applied UX/UI knowledge to design and structure the company's website from concept to developer-ready build. Collaborated with Product and Customer Success teams to enhance client experience; designed in-product dashboards for major clients like CPS/CICS; produced training materials and e-books for CPS educators; created printed assets for the CPS Office of Equity to support strategic initiatives.
Owner & Lead Designer at Pirinola
January 1, 2020 - January 1, 2024
Managed a creative agency offering branding, marketing, and media production; created complete visual identities for over 10 brands; planned and directed photo and video shoots; integrated illustration and painting into campaigns; merged artistic passion with client goals.

Education

Graphic Design Program at Universidad Autónoma de Ciudad Juárez (UACJ)
January 1, 2016 - January 1, 2020
Internship at Vora Magazine
January 1, 2015 - January 1, 2016
Graphic Design Program at Universidad Autónoma de Ciudad Juárez (UACJ)
January 1, 2016 - January 1, 2020
Introduction to Social Media Marketing Certificate at Self-Study
January 1, 2023 - January 1, 2023
Google UX Design Professional Certificate at Google/Coursera
January 11, 2030 - September 26, 2025
Vora Magazine Internship at Vora Magazine
January 1, 2015 - January 1, 2016
Graphic Design Program at Universidad Autónoma de Ciudad Juárez (UACJ)
January 1, 2016 - January 1, 2020
Internship at Vora Magazine
January 1, 2015 - January 1, 2016
Google Project Management Professional Certificate at Google / Coursera
January 11, 2030 - February 6, 2026
Google UX Design Professional Certificate at Google / Coursera
January 11, 2030 - February 6, 2026
Introduction to Social Media Marketing Certificate at Certificate program
January 11, 2030 - January 1, 2023

Qualifications

Introduction to Social Media Marketing Certificate
January 1, 2023 - September 26, 2025
Introduction to Social Media Marketing Certificate
January 1, 2023 - September 26, 2025
Google UX Design Professional Certificate
January 11, 2030 - September 26, 2025
Introduction to Social Media Marketing Certificate
January 1, 2023 - January 1, 2023
Vora Magazine Internship
January 1, 2015 - January 1, 2016
Google Project Management Professional Certificate
January 11, 2030 - February 6, 2026
Google UX Design Professional Certificate
January 11, 2030 - February 6, 2026
Introduction to Social Media Marketing Certificate
January 11, 2030 - January 1, 2023

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Other

Skills

Experience Level