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Hi, I’m Khushi Gupta, a marketing professional currently pursuing a Master in Marketing Management & Digital at ESSEC Singapore. I thrive at the intersection of brand, content, and growth, turning regulatory trends and market insights into practical go-to-market strategies for B2B and consumer brands. I enjoy leading cross-functional teams, crafting full-funnel content plans, and expanding brand reach through data-driven campaigns, SEO, and social media. I’m excited to bring curiosity, collaboration, and creative energy to new opportunities in Southeast Asia and beyond.…Hi, I’m Khushi Gupta, a marketing professional currently pursuing a Master in Marketing Management & Digital at ESSEC Singapore. I thrive at the intersection of brand, content, and growth, turning regulatory trends and market insights into practical go-to-market strategies for B2B and consumer brands. I enjoy leading cross-functional teams, crafting full-funnel content plans, and expanding brand reach through data-driven campaigns, SEO, and social media. I’m excited to bring curiosity, collaboration, and creative energy to new opportunities in Southeast Asia and beyond.

KHUSHI GUPTA

Marketing Strategist, Brand Strategist, Growth Marketer, +7

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Hi, I’m Khushi Gupta, a marketing professional currently pursuing a Master in Marketing Management & Digital at ESSEC Singapore. I thrive at the intersection of brand, content, and growth, turning regulatory trends and market insights into practical go-to-market strategies for B2B and consumer brands. I enjoy leading cross-functional teams, crafting full-funnel content plans, and expanding brand reach through data-driven campaigns, SEO, and social media. I’m excited to bring curiosity, collaboration, and creative energy to new opportunities in Southeast Asia and beyond.…Hi, I’m Khushi Gupta, a marketing professional currently pursuing a Master in Marketing Management & Digital at ESSEC Singapore. I thrive at the intersection of brand, content, and growth, turning regulatory trends and market insights into practical go-to-market strategies for B2B and consumer brands. I enjoy leading cross-functional teams, crafting full-funnel content plans, and expanding brand reach through data-driven campaigns, SEO, and social media. I’m excited to bring curiosity, collaboration, and creative energy to new opportunities in Southeast Asia and beyond.

Available to hire

Hi, I’m Khushi Gupta, a marketing professional currently pursuing a Master in Marketing Management & Digital at ESSEC Singapore. I thrive at the intersection of brand, content, and growth, turning regulatory trends and market insights into practical go-to-market strategies for B2B and consumer brands.

I enjoy leading cross-functional teams, crafting full-funnel content plans, and expanding brand reach through data-driven campaigns, SEO, and social media. I’m excited to bring curiosity, collaboration, and creative energy to new opportunities in Southeast Asia and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

French

Beginner

Work Experience

Marketing Strategist at RegASK

September 1, 2025 - January 31, 2026

Led the end-to-end development of the flagship industry survey report, translating complex regulatory trends into a high-value lead-generation asset. Boosted AI and search visibility by 14% through optimizing FAQ content and strengthening RegASK’s presence across Wikipedia and Reddit. Optimized high-intent website pages using targeted keyword research, improving demo-request conversions and inbound lead quality.

Marketing Intern at RegASK

May 1, 2025 - September 30, 2025

Developed full-funnel content clusters to guide audiences from discovery to conversion, improving engagement across digital channels. Authored 15+ SEO, GEO & AEO-optimized blogs and launched an FAQ webpage, boosting visibility on Google and AI search platforms by 35%. Represented RegASK at DIA Singapore, supporting BD and securing 15+ qualified leads. Wrote and optimized a blog that ranked on AI platforms and became the top 3 traffic source within 2 months.

Remote Marketing Lead (Advisory role) at SmalBlu

February 1, 2025 - Present

Leading the development of GTM strategy including ICP segmentation, positioning, and brand messaging for early B2B SaaS markets. Conducted primary research and crafted outreach content to support founder-led conversations with 25+ prospective ICPs. Collaborated on investor and grant pitch decks, contributing to 5+ incubations and creating 3 active VC dialogues. Shaping the visual brand identity in collaboration with designers to ensure alignment with strategic positioning.

Social Media Manager at Digital Friend

September 1, 2023 - August 31, 2024

Formulated and executed data-driven social media strategies, growing a 10,000+ follower base across Instagram, Facebook, and LinkedIn. Managed a team of 10 (designers, copywriters, and performance marketers), overseeing campaigns for 25+ clients. Expanded brand reach to 1M+ users through content marketing, link building, and paid advertising. Published posts and led quarterly performance reporting using Meta Insights; presented analytics to clients to drive revenue-impacting campaign decisions.

Remote Marketing Lead (Advisory) at SmalBlu

February 1, 2025 - Present