Available to hire
I’m Khyati Shetty, a data-driven marketing professional who thrives in fast-paced environments. I translate complex datasets into actionable growth strategies, supporting performance-driven initiatives and optimizing investment decisions.
Collaborating across product, creative, and analytics teams, I design measurement plans, run testing programs, and deliver data-backed insights that guide strategic marketing decisions and drive measurable business outcomes.
Experience Level
Expert
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Intermediate
Language
English
Fluent
Work Experience
Associate Manager, Global Performance Marketing at Weight Watchers
October 1, 2021 - September 30, 2025Analyzed campaign performance trends to support optimization and investment decisions across global initiatives. Partnered with cross-functional stakeholders to interpret results and identify opportunities to improve efficiency. Supported testing and experimentation initiatives, helping evaluate what strategies drove measurable outcomes. Contributed to performance reporting and insight development used to guide strategic marketing decisions.
Marketing Communication Specialist at VSP Global
June 1, 2021 - October 31, 2021Supported performance evaluation and campaign effectiveness through structured reporting and analysis. Collaborated with internal teams to align messaging strategies with business objectives. Contributed to data-supported marketing initiatives and content optimization efforts.
Marketing & Media Specialist at University of Toledo
June 1, 2020 - June 30, 2021Monitored engagement metrics to evaluate campaign and communication effectiveness. Translated performance patterns into recommendations for improved audience targeting and response. Managed multiple initiatives requiring precision, organization, and analytical decision-making.
Outreach Coordinator, Undergraduate Admissions Office at University of Toledo
December 1, 2019 - May 31, 2021Analyzed outreach and engagement data to improve communication effectiveness. Identified trends influencing response rates and audience interaction. Developed structured reporting approaches to support decision-making.
Education
Master of Science, Data Analytics at Harrisburg University of Science and Technology
May 1, 2022 - May 1, 2024Bachelor of Business Administration, Marketing & Management at University of Toledo
August 1, 2019 - May 1, 2021Qualifications
Industry Experience
Healthcare, Education, Professional Services, Media & Entertainment, Retail
Experience Level
Expert
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Intermediate
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