Available to hire
I am a digital marketer and web strategist with over 6 years of experience in designing and optimizing multi-channel campaigns across web, email, SEO, and social platforms. I specialize in transforming insights into high-performance creative solutions, including animated videos and conversion-focused web designs. My analytical skills enable continuous improvement in campaign performance, driving growth and engagement for diverse brands.
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Work Experience
Growth Marketing & Web Strategist at Comify
October 1, 2024 - PresentI design performance-driven content experiences across blog, video, email, and social to support growth goals and campaign objectives. I collaborate with paid media and creative partners to align ad concepts, landing pages, and content offers so campaigns have a clear, consistent funnel from impression to conversion. I utilize GA4, heatmaps, and UTM tracking to monitor key performance metrics and make data-driven optimizations. Additionally, I run ongoing A/B tests on campaigns to improve click-through rates and reduce drop-off.
Founder & Newsletter Strategist at LandingHub
February 1, 2024 - PresentI developed a digital newsletter with gated content, lead magnets, and landing pages designed to attract and nurture newcomers to Canada. I plan and execute automated onboarding sequences and weekly campaigns, focusing on list growth and engagement.
Digital Marketing Specialist at Futures Leadership Institute
March 1, 2024 - October 1, 2024Oversaw Google Analytics tracking and implemented content improvements based on user behaviour. I supported campaign planning and aligned messaging across channels to ensure effectiveness.
Marketing Analyst at ConcreteRose Workforce Solutions
March 1, 2023 - May 1, 2023Supported marketing strategy for a talent and workforce development platform, analysing campaign performance to drive engagement and improve lead generation.
Growth Marketing Manager at DelonJobs
September 1, 2021 - January 1, 2023Led content strategy for a recruiting platform, building frameworks that improved engagement and user experience.
Education
B.A. at University of Ibadan
February 1, 2016 - February 1, 2021Ontario Graduate Program at St. Lawrence College
May 1, 2023 - December 1, 2023Qualifications
Graphic Design Essentials
January 11, 2030 - February 9, 2026Marketing with Canva
January 11, 2030 - February 9, 2026SEO Certified
January 11, 2030 - February 9, 2026Become an AI-Powered Marketer
January 11, 2030 - February 9, 2026How To Plan a Magnetic Content Strategy Using Semrush
January 11, 2030 - February 9, 2026Google Ads Search Certification
January 11, 2030 - February 9, 2026Google Ads Measurement Certification
January 11, 2030 - February 9, 2026Project Management
January 11, 2030 - February 9, 2026Industry Experience
Media & Entertainment, Software & Internet
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Experience Level
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