Please see the project here](https://www.twine.net/signin
The brand
CENTR sparkling CBD drink and CENTR INSTANT have been around since 2019. This brand has surged to popularity in the states. Brightfield Group announced in 2021 that CENTR was the 1 selling CBD Beverage in the US.
The Task
My task was to develop a brand that appeals to a wide audience, suitable for enjoying on a night out or while unwinding after work. This involved a logo, packaging concept with print ready files, and a comprehensive branding for all materials, including print, in-store promotions, web and social media, signage, and more.
The logo design was pivotal in conveying the relaxation benefits of CBD. It is a visual representation of the calm within the chaos. The color palette featured black and white with a gentle blue, which further reinforced the calming nature of the product. This logo became the cornerstone of the brand, instantly recognizable and synonymous with relaxation.
To ensure a cohesive and versatile brand presence, I extended the visual identity across print materials such as brochures and packaging, in-store promotional items, web and social media graphics, and outdoor signage. Each element was designed to maintain brand consistency while being adaptable to different contexts. For instance, the packaging design featured minimalist graphics and calming colors to stand out on store shelves and convey the product's benefits at a glance.
Overall, the comprehensive branding solution effectively positioned CENTR in the market, making it easy for consumers to associate the product with relaxation and creating a strong foundation for future growth and recognition. branding graphicdesigner designer packagingdesign…Please see the project here](https://www.twine.net/signin
The brand
CENTR sparkling CBD drink and CENTR INSTANT have been around since 2019. This brand has surged to popularity in the states. Brightfield Group announced in 2021 that CENTR was the 1 selling CBD Beverage in the US.
The Task
My task was to develop a brand that appeals to a wide audience, suitable for enjoying on a night out or while unwinding after work. This involved a logo, packaging concept with print ready files, and a comprehensive branding for all materials, including print, in-store promotions, web and social media, signage, and more.
The logo design was pivotal in conveying the relaxation benefits of CBD. It is a visual representation of the calm within the chaos. The color palette featured black and white with a gentle blue, which further reinforced the calming nature of the product. This logo became the cornerstone of the brand, instantly recognizable and synonymous with relaxation.
To ensure a cohesive and versatile brand presence, I extended the visual identity across print materials such as brochures and packaging, in-store promotional items, web and social media graphics, and outdoor signage. Each element was designed to maintain brand consistency while being adaptable to different contexts. For instance, the packaging design featured minimalist graphics and calming colors to stand out on store shelves and convey the product's benefits at a glance.
Overall, the comprehensive branding solution effectively positioned CENTR in the market, making it easy for consumers to associate the product with relaxation and creating a strong foundation for future growth and recognition. branding graphicdesigner designer packagingdesignWW…