I’m a senior brand and packaging designer based in Norway, working remote-first with the flexibility for hybrid. Since founding SQRL in 2012, I’ve built end-to-end identity systems and production-ready packaging for beverage, FMCG, and lifestyle brands across Norway, the UK, Ireland, and mainland Europe—covering brand strategy, art direction, illustration, packaging design, and print production.
I can step in as a creative lead or as specialized agency-side support, helping teams move from concept to execution with complete multi-SKU systems and campaign work delivered to production standards. I’m known for owning the full visual output—from concept through delivery—and for working both independently as a solo studio and within client teams to produce clear, consistent, high-quality brand assets.
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Brytning is a spirits concept built around restraint.
The brief was simple.
Create a premium expression without over-designing it.
The name means a shift. A break.
So the design leans into tension instead of decoration.
Dark glass.
Minimal labeling.
Quiet typography.
Nothing shouts.
Everything is intentional.
The focus is on balance.
Modern, but rooted.
Nordic, without clichés.
Most of the work went into what to remove.
Reducing visual noise.
Letting material, spacing, and hierarchy do the heavy lifting.
The system is built to scale.
Different spirits.
Different expressions.
Same core logic.
Designed for real production.
Foil, paper, glass, and light all considered from the start.
Brytning isn’t trying to explain itself on shelf.
It earns attention by staying calm while everything else competes.
Hire Kim Jørensen Senior rand & Packagicng today
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