Brytning is a spirits concept built around restraint.
The brief was simple.
Create a premium expression without over-designing it.

The name means a shift. A break.
So the design leans into tension instead of decoration.

Dark glass.
Minimal labeling.
Quiet typography.

Nothing shouts.
Everything is intentional.
The focus is on balance.
Modern, but rooted.
Nordic, without clichés.
Most of the work went into what to remove.
Reducing visual noise.
Letting material, spacing, and hierarchy do the heavy lifting.
The system is built to scale.
Different spirits.
Different expressions.
Same core logic.
Designed for real production.
Foil, paper, glass, and light all considered from the start.
Brytning isn’t trying to explain itself on shelf.
It earns attention by staying calm while everything else competes.