I am an experienced marketing specialist and creative manager with a strong background in designing and implementing company brands, advertising campaigns, and marketing communications. Over the years, I have developed skills in creating custom benefit guides, newsletters, and promotional materials, ensuring adherence to brand standards across digital and print mediums. My expertise includes project production management, research and writing, and training employees in marketing standards and procedures. With a passion for creativity and effective communication, I work closely with stakeholders to strategize marketing plans and coordinate resources, always striving for excellence within tight deadlines. My extensive experience spans designing advertising, brochures, newsletters, and managing media buys, contracts, and budgets. I am proficient in leading teams and partnering with vendors to successfully execute projects and meet firm objectives.

Kimberly A. Simmons

I am an experienced marketing specialist and creative manager with a strong background in designing and implementing company brands, advertising campaigns, and marketing communications. Over the years, I have developed skills in creating custom benefit guides, newsletters, and promotional materials, ensuring adherence to brand standards across digital and print mediums. My expertise includes project production management, research and writing, and training employees in marketing standards and procedures. With a passion for creativity and effective communication, I work closely with stakeholders to strategize marketing plans and coordinate resources, always striving for excellence within tight deadlines. My extensive experience spans designing advertising, brochures, newsletters, and managing media buys, contracts, and budgets. I am proficient in leading teams and partnering with vendors to successfully execute projects and meet firm objectives.

Available to hire

I am an experienced marketing specialist and creative manager with a strong background in designing and implementing company brands, advertising campaigns, and marketing communications. Over the years, I have developed skills in creating custom benefit guides, newsletters, and promotional materials, ensuring adherence to brand standards across digital and print mediums. My expertise includes project production management, research and writing, and training employees in marketing standards and procedures.

With a passion for creativity and effective communication, I work closely with stakeholders to strategize marketing plans and coordinate resources, always striving for excellence within tight deadlines. My extensive experience spans designing advertising, brochures, newsletters, and managing media buys, contracts, and budgets. I am proficient in leading teams and partnering with vendors to successfully execute projects and meet firm objectives.

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Work Experience

Marketing Specialist (Marketing & Communications Manager) at Blue Chip Benefits / The Buckner Company
May 1, 2017 - Present
Responsible for creating and implementing a new company brand and designing content for advertising, brochures, newsletters, flyers, company website, and custom client benefit guides. Posted articles, newsletters, and alerts on the company website and LinkedIn. Created client benefit guides via vendor websites and designed branded marketing materials. Conducted extensive research and writing for marketing communications and website content. Collaborated with owner and insurance broker to create annual marketing and sales business plans. Developed and implemented best standards for all graphic-related projects and performed project production management on print projects. Trained employees on custom benefit guide creation and proofreading. Edited and proofread all advertising, collateral, and website content.
Creative Manager (Creative Director) at Shughart Thompson & Kilroy
July 31, 2016 - September 5, 2025
Implemented the firm's brand and designed all advertising and collateral, managed advertising budgets, and maintained key relationships internally and externally. Collaborated with marketing officers and managers to implement firm objectives and graphical needs. Developed and managed advertising and photography budgets, workflow, contracts, invoicing, and approvals. Coordinated advertising strategies across nine major city offices with annual budgets over $600,000. Designed print advertising, invitations, brochures, newsletters, signage, and promotional materials adhering to brand standards under tight deadlines. Managed media buys, negotiated pricing, and signed contracts. Oversaw graphic agency partnership and supported business development with branded content and graphics for RFP processes. Generated quarterly production reports and maintained relationships with publication and vendor representatives. Stayed abreast of design, advertising trends, and competitor activities. Conducte
Graphics Specialist/Marketing Trainer at Shughart Thompson & Kilroy
March 1, 2005 - September 5, 2025
Designed and laid out firm advertisements, promotional materials, and collateral including publications, newspapers, charitable programs, brochures, and invitations for practice groups, recruiting, client receptions, and special events. Created other marketing materials such as business cards, letterhead, and announcements. Coordinated photography and manipulated attorney, stock, and client case photos. Trained staff on marketing procedures, policies, and marketing software. Created templates and procedures for updating marketing collateral. Coordinated and strategized with outside advertising agencies, print vendors, and photographers.

Education

E.M.T. at Penn Valley Community College
January 1, 1984 - September 5, 2025

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Industry Experience

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