PR & Influencer Engagement Plan – LunaLytics

The “Harmonious Hormones” campaign is a PR and influencer engagement strategy for LunaLytics, an AI-powered FemTech app that helps women track and manage hormonal health across life stages. The plan focuses on positioning LunaLytics as the category leader through influencer collaborations, targeted media coverage, thought-leadership opportunities, and content amplification. With a budget of $16K, the campaign aims for 50+ media features, 5M+ impressions, 20K app downloads, and a 2,700% ROI, ultimately establishing the brand’s authority in women’s health tech.