I am a data-empowered digital marketer with over three years of experience scaling B2B/SaaS and B2C lifestyle brands through full-funnel strategy, email automation, and performance analytics. I thrive in startup and remote-first environments where innovation and agile marketing campaigns drive growth. I specialize in enhancing brand engagement and conversions by leveraging multi-channel campaigns, segmented audience targeting, and content strategy revamps. My passion lies in delivering measurable results such as increased conversions, social engagement, and brand reach.…

Kimiko Williams

I am a data-empowered digital marketer with over three years of experience scaling B2B/SaaS and B2C lifestyle brands through full-funnel strategy, email automation, and performance analytics. I thrive in startup and remote-first environments where innovation and agile marketing campaigns drive growth. I specialize in enhancing brand engagement and conversions by leveraging multi-channel campaigns, segmented audience targeting, and content strategy revamps. My passion lies in delivering measurable results such as increased conversions, social engagement, and brand reach.…

Available to hire

I am a data-empowered digital marketer with over three years of experience scaling B2B/SaaS and B2C lifestyle brands through full-funnel strategy, email automation, and performance analytics. I thrive in startup and remote-first environments where innovation and agile marketing campaigns drive growth.

I specialize in enhancing brand engagement and conversions by leveraging multi-channel campaigns, segmented audience targeting, and content strategy revamps. My passion lies in delivering measurable results such as increased conversions, social engagement, and brand reach.

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Work Experience

Founder and Marketing Consultant at Infiniti Digital
September 1, 2023 - Present
Built and led marketing strategy for early-stage/startup B2C lifestyle and B2B brands focusing on social, content, and marketing automation. Delivered significant growth through multi-channel campaigns and strong audience engagement.
Contract - Marketing Manager | Social Content Strategist at Mark Chong’s Cooking Mastery
March 19, 2025 - June 1, 2025
✅️Directed social content strategy resulting in +991% content views and +997% month-over-month engagement growth. ✅️Launched brand’s first email list via trade show QR campaign with a 55% open rate and 4% click-through rate on welcome email.
Contract - Digital Marketing Strategist at Salus Technology Services
September 11, 2023 - December 31, 2025
✅️Scaled audience targeting for outbound emails achieving a 31.5% open rate through segmentation ✅️Drove 11.2% social engagement growth via pain-point-focused content revamps for a cybersecurity SaaS client.
Content Manager at Jamaicans.com
July 16, 2023 - October 26, 2023
✅️Led Caribbean diaspora media outlet with 400K+ monthly users and 600K+ social followers focusing on cultural stories, news, and entertainment. ✅️Ran influencer campaigns and revamped editorial calendar, 2x post engagement in 3 months. Departed after leadership changes.
Digital Marketing Manager at Jamaica Technology and Digital Alliance (B2B Tech Non-Profit)
June 6, 2021 - December 26, 2022
✅️Led nonprofit advancing Jamaica's digital economy through policy advocacy, education, and partnerships. ✅️Directed multi-country event marketing with high attendee satisfaction and under budget delivery. ✅️Launched 12 month campaign, including member exclusive events relaunch, growing member engagement by 35%. ✅️Delivered 75 PR placements expanding brand reach to 400K+ weekly audience. ✅️Achieved 300% blog traffic growth over 11 months.

Education

BBA, Accounting (Marketing Minor) - Hons. at University of Technology, Jamaica
January 1, 2016 - January 1, 2020

Qualifications

Certified Digital Marketing Professional
January 1, 2022 - August 21, 2025

Industry Experience

Software & Internet, Media & Entertainment, Non-Profit Organization, Consumer Goods, Professional Services
    paper Editorial Lookbook - Tattoo-Inspired Unisex Streetwear Brand (Blade Infiniti)
    The Blade Infiniti Editorial Lookbook captures the bold essence of a streetwear brand that merges tattoo artistry with modern fashion. This collection presents a visual narrative of self-expression and personal empowerment, featuring unisex apparel that celebrates individuality and unapologetic authenticity. Each design draws inspiration from the sacred artistry of ink and steel, transforming timeless motifs into wearable symbols of personal power. With an emphasis on versatility, and striking color variations, the lookbook showcases a curated selection of statement tees and sweatshirts that resonate with dreamers, rebels, and visionaries. Helmed by founder and creative director Kimiko Williams, Blade Infiniti blends her deep-rooted love for fashion with her partner’s renowned Blade Tattoo brand, curating pieces that feel both artistic and empowering. This editorial presentation not only highlights the intricate design work but also embodies the brand’s guiding philosophy, “Live For Your Legacy.” Through striking visuals and a cohesive aesthetic, the lookbook serves as a manifesto for a lifestyle where fashion becomes a medium for storytelling, making Blade Infiniti more than a clothing line but legacy in motion.…
    paper Storyblok Creator Collective Program – 30-60-90 Day Plan
    This plan outlines the launch and growth of Storyblok’s Creator Collective, a community-driven advocacy program designed to empower influential users, foster collaboration, and expand the ecosystem. The 30-60-90 day roadmap covers program structure development, recruitment, onboarding, and engagement activities including creator challenges, webinars, mentorship, and collaborative content projects. With a focus on measurable impact, the plan integrates feedback loops, community building, and sponsored opportunities to position Storyblok as a leading CMS with an engaged creator network.…
    paper Moonlight Mas – Campaign Report
    Moonlight Mas campaign was a carnivalesque event experience designed to capture the energy of Gen Z audiences through the theme “I Dare You…” held on August 25th. With a modest $10K marketing budget, the campaign achieved impressive results: $65K in revenue, 3M reach, and a 550% return on marketing investment. Key tactics included influencer-driven video activations, engaging social media reels, and targeted email campaigns that generated high engagement and conversions. Insights showed influencer partnerships drove the majority of traffic and sales, while optimal email timing and UGC boosted results. The report concludes with recommendations to deepen influencer collaborations, build exclusive memberships, and enhance digital experiences for future events.…
    paper Nightcap Nibbles – Brand Growth Strategies
    The Nightcap Nibbles brand growth strategy outlines a multi-channel plan to position the brand as the go-to for late-night snacking, with a focus on digital campaigns, customer engagement, and revenue optimization. The strategy emphasizes leveraging social media activations, influencer collaborations, and loyalty programs to build awareness and trust while driving conversions. It also integrates retention tactics such as personalized email journeys, referral programs, and exclusive offers to nurture repeat business. By aligning marketing initiatives with consumer lifestyle trends, the plan aims to scale reach, increase market share, and establish long-term brand loyalty.…
    paper FlowCandy – 30-60-90 Day Marketing Plan
    This structured 30-60-90 day plan builds the marketing foundation for FlowCandy, an email and lifecycle marketing agency for eCommerce brands specializing in Klaviyo. The strategy includes auditing current marketing assets, refining brand positioning, and developing integrated campaigns to drive lead generation and customer acquisition. By 90 days, the focus shifts to scaling demand generation, community engagement, analytics, and team expansion ensuring long-term growth, stronger partnerships with Shopify/Klaviyo, and increased marketing-sourced revenue.…
    paper PR & Influencer Engagement Plan – LunaLytics
    The “Harmonious Hormones” campaign is a PR and influencer engagement strategy for LunaLytics, an AI-powered FemTech app that helps women track and manage hormonal health across life stages. The plan focuses on positioning LunaLytics as the category leader through influencer collaborations, targeted media coverage, thought-leadership opportunities, and content amplification. With a budget of $16K, the campaign aims for 50+ media features, 5M+ impressions, 20K app downloads, and a 2,700% ROI, ultimately establishing the brand’s authority in women’s health tech.…
    paper Professional Portfolio
    My portfolio showcases the breadth of my expertise as a Certified Digital Marketing Professional, strategist and leader, highlighting a track record in building and executing data-driven campaigns, brand storytelling, and growth strategies for both B2B and B2C organizations. It features multi-channel marketing plans, SaaS campaigns, social media ads, landing pages, newsletters, blogs, and thought-leadership content, alongside creative branding projects like Blade Infiniti. With published articles, executive ghostwriting, national media features, and my ROI Repository newsletter, the portfolio reflects my ability to amplify brand voices while delivering measurable business impact. Backed by industry-recognized certifications and strong testimonials from CEOs and industry leaders, it positions me as a results-driven marketer who blends strategy, creativity, and leadership to drive excellence and continuous improvement.…
    paper ZenFlow Creative Strategy
    ZenFlow is a personalized sleep optimization app designed to revolutionize rest and recovery through CBT techniques, meditation, and tailored plans. This creative strategy positions ZenFlow as the leading sleep improvement app, with engaging ad campaigns, influencer partnerships, and community-building initiatives aimed at driving downloads, boosting retention, and improving user well-being. With a $50K multi-channel rollout, we deliver measurable results in just 30 days.…