Available to hire
Branding and creative leadership expert with 20+ years of experience shaping brand narratives, visual storytelling, and integrated marketing strategies. I help teams turn purpose and product value into compelling messaging that performs across social and online advertising.
I specialize in art direction, creative direction, and purpose-driven strategy—coaching leaders and creatives to move from uncertainty to clear direction and measurable outcomes across tech, wellness, and consumer goods.
Experience Level
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Work Experience
Branding & Marketing Strategist at Aqua Bella Organics
January 1, 2021 - January 1, 2023Defined brand voice and strategic messaging for biotech products in agricultural and cannabis markets. Created content and marketing collateral to position the company as a leader in bio-stimulants innovation, supporting brand clarity and market-facing execution.
Purpose Coach at Purpose Workbook
January 1, 2014 - PresentDelivered coaching programs that help entrepreneurs and businesses define and execute purpose-driven strategies. Focus areas include overcoming doubt and fear and translating value into practical results. Designed brand narratives and social media strategies to increase market presence.
Faculty & Content Developer at The Dhyana Center Ayurvedic School
January 1, 2012 - January 1, 2020Developed and led business coaching workshops and mindfulness training programs for wellness professionals. Created marketing strategies for online and social media channels to increase enrollment and awareness for school programs.
Brand Strategy Consultant at The F&T Group
January 1, 2006 - January 1, 2008Spearheaded corporate identity and marketing collateral for urban development and architecture industries. Managed marketing, website development, and content alignment for global clients.
Creative/Art Director & Marketing Strategist at The Mint Group
January 1, 2004 - January 1, 2006Directed integrated campaigns for LOHAS and technology clients, including Data Color and State Street Bank. Developed creative strategies for trade shows, advertising, and brand collateral to support cohesive campaign execution.
Event Producer (Awareness Campaign) at New York Alliance for Sustainability (NYAS)
January 1, 2001 - January 1, 2004Co-founded NYAS and produced large-scale events, including the One Earth Conference, raising awareness of environmental and social justice issues. Partnered with Cooper-Hewitt and National Design Museum to deliver educational series on sustainability featuring high-profile speakers and participants.
Producer/Brand Developer at New York Alliance for Sustainability (NYAS)
January 1, 2001 - January 1, 2003Produced events promoting social justice and sustainability in partnership with the Cooper-Hewitt Museum. Produced awareness initiatives to engage communities and raise visibility for sustainability-focused programs.
Product Designer at Swatch USA
January 1, 2001 - January 1, 2003Designed watches, packaging, and advertising for global launches, combining functional design with innovation to support product marketing and brand presentation.
Education
MA in Communication & Design at Pratt Institute
January 1, 1994 - January 1, 1994BA in Graphic Design at Neri Bloomfield School of Design
January 1, 1989 - January 1, 1989Sculpture at School of Visual Arts
January 1, 1993 - January 1, 1993Positive Intelligence Coaching at SF
January 1, 2021 - January 1, 2021MA in Communication & Design at Pratt Institute
January 1, 1994 - January 1, 1994BA in Graphic Design at Neri Bloomfield School of Design
January 1, 1989 - January 1, 1989Sculpture at School of Visual Arts
January 1, 1993 - January 1, 1993Positive Intelligence Coaching at SF
January 1, 2021 - January 1, 2021Qualifications
Positive Intelligence Coaching
January 1, 2021 - July 10, 2026Industry Experience
Education, Healthcare, Life Sciences, Consumer Goods, Non-Profit Organization, Professional Services, Media & Entertainment
Experience Level
Expert
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